Huawei is ready to return to the United States, not by switch and router

When Huawei last appeared in the US market, its rivals were Cisco. Now that Huawei is ready to come back, its rivals turn into Apple.

According to Reuters, Huawei plans to introduce several wearable devices and smartphones to the American population this year, including 6 of the glory for young consumers.

A 2013 U.S. Congress report said the Chinese government could use Huawei's equipment to engage in espionage, endangering U.S. national security. Huawei's communications equipment was forced out of the US market. Ren said that Huawei had fallen into a trade war between China and the United States. After two years of relatively calm today, with the "best looking Android smart watch", will Huawei be able to get America to know itself again?

Huawei's mobile phone currently has less than 1% U.S. market share, according to IDC, which could be more passive without the support of carriers. Or, like ZTE, choose to push cheap smartphones and work with second-tier operators.

But the cheap image is not what Huawei wants. Huawei has been trying to change the image of cheap technology providers in the eyes of consumers, and is committed to changing the company's years of focus on engineering technology and neglecting to interact with consumers. Last year, Huawei applied for 775 patents in the US, ranked first in Chinese companies, and entered the top 50 of all companies.

In the mobile phone market, Huawei will take a high and low match. Mainly from the online platform sales and operator cooperation two channels for sales, online will be mainly in Amazon and Huawei's own direct sales website gethuawei.com sale. But Verizon, at&t, Sprint and T, the US's four major operators, declined to say whether they had negotiated with Huawei.

So wearable equipment is a better option, and in this week's MWC, Huawei has just shoved a bunch of consumer-class devices, including entry-level smartphone Y635, Huawei's Android smart watch-Watch, TalkBand N1 bluetooth headset and TalkBand B2 smart bracelet, MediaPad X2 tablet phone, etc. The smart watch, the watch, is known by The Verge as "the best looking Android smart watch ever", with the first batch of sales in the country including the United States.

Huawei terminals in the country's largest rivals, millet, also in the U.S. market layout, but they did not use mobile phone charge, but chose to wear equipment, headphones and other accessories. This may be related to the gap between two of patent reserves.

In marketing, Huawei's U.S. spokesman Plammer said the company will be in the United States to carry out a multi-dimensional market promotion. Including the use of traditional forms of advertising, online promotions to sponsor sports teams and so on. Huawei, which has sponsored the British football Club Arsenal, the Indian cricket team and the Australian Rugby Club, should be born from the NFL (National rugby union).