Huawei's changing of the speed-increasing equipment manufacturers to face the change of development mode

Huawei's changing of the speed-increasing equipment manufacturers to face the change of development mode

Huawei has been strengthening the application of cloud computing at the business level since it has determined the "cloud-tube-end" strategy. Huawei recently announced the establishment of the IT product line into the field of cloud computing, and issued a "cloud sail plan 2012" to accelerate the development of cloud computing, and expand the field of information services. In addition, as a representative of traditional communications equipment, Huawei recently also officially involved in the electronic mall, in addition to Huawei Electronics Mall, Huawei will also be in the future with Jingdong, when the electric business channels to strengthen cooperation in the electric power channel sales part of Huawei end products.

It can be seen that Huawei has recently moved frequently, on the basis of adhering to the traditional technology research and development, increasing the construction of IT service market and optimizing the marketing channel system to accelerate the pace of transformation with a more open attitude.

Huawei integrates cloud computing to focus on ICT

In the application of cloud computing, Huawei in addition to the establishment of it product line, but also officially released the "Cloud Sail Plan 2012", in the "Cloud Sail Plan 2011" On the basis of continuing to promote the industrial chain level of cooperation. At present, in the field of cloud computing, Huawei has established industrial chain cooperation with more than 300 enterprises, such as Intel, IBM, Accenture, Citrix and ca.

Huawei It product line CTO Li Sanqi that, for Huawei, although the previous few years have been involved in cloud computing area, but the new IT product line will help Huawei to complete the "large platform of differentiated customization." The long-awaited Huawei Cloud-Sail program is finally coming out, meaning Huawei's strategy to take cloud computing into the enterprise market is starting to set sail.

Last November, Huawei spent $530 million to buy Huawei Symantec, which was expected to complete the first quarter of this year. Huawei's takeover of Huawei is just one step in its cloud-computing blueprint, aimed at boosting the competitiveness of emerging businesses and perfecting the product line layout, with a view to providing users with a better overall solution.

At present, cloud computing has become one of Huawei's most important core, Huawei Chairman Ren has repeatedly stressed that on the cloud platform Huawei to more open, unite more and more people work together to achieve mutual win. From CT services to ICT services, the advent of cloud computing has created a new direction for operators to transcend pipeline roles and discover the latest value. And the greater value is not limited to this, from the telecommunications market extended to the enterprise market, the same business, the same development model for the same application, which is undoubtedly the new blue sea for traditional telecommunications equipment business.

Expand the enterprise market by cloud computing

In fact, from the "Cloud Tube End" (Cloud computing, intelligent Pipeline, terminal) strategy to divide the four business modules: telecommunications equipment, business, terminals and other, the context of Huawei transformation has been very clear. Huawei is familiar with the role of telecommunications equipment suppliers, began to fully dabble in the cloud computing market, formal expansion of the enterprise-level market.

Huawei executives disclosed data on Huawei's annual earnings report earlier this month, with initial earnings statistics showing Huawei's 2011-year income of more than $32 billion trillion, thanks to the rapid growth in terminal and business operations that has allowed Huawei to gradually shorten its gap with Ericsson. Ericsson's sales for 2011 years were 34.6 billion dollars. Huawei Chairman Ren has increased sales of cloud computing, business computing services and smartphones and tablets to reach 100 billion dollars in sales. It is reported that in the last year's sales of 3.8 billion U.S. dollars from the business sector, a 90% increase from last year, Huawei expects this figure to increase to 15 billion U.S. dollars in 2015.

At present, not only Huawei, in the entire telecommunications equipment manufacturing sector, the traditional communications field of growth has been small, business is more focused on business computing services sales, traditional equipment manufacturers will be the future growth of the driving force is clearly dependent on the enterprise network and the rapid growth of the terminal market. Ericsson has begun to move. Ericsson is expanding its service business to three major areas of telecommunications, broadcasting and public facilities. Ericsson said Ericsson would extend the concept to more and more far from the mode of providing management services for operators. The first is to enter the field of public facilities, and then media broadcasting.

For traditional telecom equipment business, it is the general trend to expand the service market continuously. From telecommunications operators to enterprises, institutions, public facilities services, Ericsson is ahead.

The change of pattern test development determination

The global economy is weak, and the growth of the telecoms industry is over for ten years. For traditional telecommunications equipment manufacturers, the telecommunications service market has been unable to support its future development, and government, energy, transportation, education, taxation, financial and other social information and large enterprise customers will become the next stage of the development of the new blue Sea, the future of equipment manufacturers to compete for the main battlefield.

From service telecom operators to providing IT services for enterprises and institutions, the transformation of business model tests the Chinese equipment manufacturers. From the service for operators to more enterprises, institutions and government services, telecommunications equipment operators need to be in the thinking, market development strategy to adjust.

In the development of thinking, Chinese equipment manufacturers need a more open mind rather than limited to the past telecommunications thinking, in this area in the regional market with the original competitors and even the emerging IT service giants. In the business model, for Chinese equipment manufacturers, to enter the enterprise business market, or to carry out public IT services, Chinese equipment manufacturers in the past Low-cost grappling strategy has not been feasible. In this area, its rivals will no longer be limited to traditional telecoms equipment, including IBM, Cisco, HP and other IT services giants. Obviously, without a long enough product line, Chinese equipment makers are not at all the opportunity to become the fourth power of the corporate network.

In the development of channels, traditional telecommunications equipment operators have been hidden behind the telecom operators with the help of the operator's channel line development, and now the object of service, expansion of the market goals have changed, equipment manufacturers need to change the channel strategy. HP, Cisco, IBM, Ericsson ... In all of the equipment companies entering or about to enter the information service market such as Enterprise network, the change of channel mode from direct selling to distribution has become the key to the enterprise market of equipment manufacturers.

(Responsible editor: The good of the Legacy)