Huayi 150 million to enter the game industry to invest in Palm technology 22% equity

Fengqing yesterday, the Huayi Brothers (300027.SZ) announced that it would invest 148.5 million yuan in Beijing Palm-Fun Technology Co., Ltd. (hereinafter referred to as "palm technology") 22% per cent by way of acquiring equity and increasing capital.　　In the completion of the palm of the technology investment, Huayi Brothers in the second half of the film will be released, and will jointly plan to promote mobile game projects. Ming, vice president of Huayi Brothers, told the first financial daily: "As early as the Huayi brothers listed, the company set a foothold in film and television production, expanding upstream and downstream and surrounding industries strategy." "Palm-fun technology was established in 2004, the registered capital of 10 million yuan."　　Mainly engaged in mobile phone games, page games, social games and other business, in addition to the independent research and development of Chinese mobile phone users, but also the agency issued international and domestic well-known brands of game products. Huayi Brothers Bulletin shows that 2010 1 to March, the palm of the main business of science and technology revenue of 25.2 million yuan, net profit of 8.7 million yuan.　　Huayi Brothers, the board of directors, shares in the palm of 22% of the interest of technology, the estimated equity investment premium rate of about 1400.52%.　　Data show that China's mobile gaming market in recent years will show growth, is expected to reach 4.23 billion yuan by 2011. Huayi Brothers Board of directors that, with the development of wireless internet, mobile games into a high-speed development period, page games, social games will be in the rapid development phase of the industry, leisure games short development cycle, easy and film and television works synchronized, but also will not cause teenagers addicted to the network and other social problems,　　Is the company to enter the game field of High-quality platform. "Because of the technology in the mobile gaming industry in the forefront of the domestic, which is the main reason we invest in technology." The rapid growth of the mobile game market, the popularization of 3G networks and the integration of three networks all provide opportunities for the company. Ming stressed.