Huayi Brothers enters mobile gaming industry to buy 22% stakes in technology

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Not long ago Caifi Two acquisition of Huayi Music 100% Equity, extended its entertainment industry Huayi Brothers (300027, closing price of 36.46 yuan) and a big move, the company will be its own capital of 149 million yuan investment in Beijing Palm Fun Technology Co., Ltd., improve its entertainment industry layout.

Among the first batch of gem companies, Huayi Brothers is listed as one of the most enterprising companies, in less than a year, first acquired Huayi music, and now the acquisition of 22% interest in technology.

The company will acquire a 22% per cent stake in the technology by acquiring equity and increasing capital, the Huayi Brothers announced today. First of all, the company to buy 73.5 million yuan Palm Fun technology 12.25% of the equity, palm-Fun technology shareholders Lia Wenbin, Ye Yingtao, Deng, Yang Yi as the stock transfer party; second, the company to the palm of the technology to increase capital 75 million yuan, of which 1.25 million yuan to increase the interest of technology registered capital, 73.75 million yuan to the palm of the Technology Capital Provident Fund.

Data show that the palm of the technology is mainly engaged in mobile phone games, page games, community games and other services. The company for the domestic leading mobile game developers and distributors, self-developed "latent", "Three Kingdoms fighting" and other game products, as well as agents of the famous gaming company EA Company's "Need For Speed", "2010FIFA World Cup" and other mobile game products. In addition, Palm technology has established a wide range of mobile phone game distribution channels, and began to try Cross-platform (web-mobile) of the page online games, social game development and distribution. In the 2010-year quarter, palm Technology achieved a net profit of 8.7 million yuan, almost half of the company's annual net profit of 2009.

Huayi Brothers said that the investment in the acquisition of Palm Technology 22% stake, mainly in order to improve the company's industrial chain layout, the company aims to become a "comprehensive film and television Entertainment Group", and with the development of technology and 3G network, users of the entertainment content based on mobile internet will naturally continue to grow. On the other hand, the film and television works adapted for the game, the joint marketing promotion, film and television dramas and games will bring new revenue growth points. Compared with the big PC games, the development cycle of mobile games is short, the product updates quickly, it is easier to interact with the company's film and television business. After the company completed the investment in technology, the two sides for the company will be released in the second half of this year film suitable for the joint planning to promote mobile game projects.

Data show that Huayi Brothers in the second half of this year will be "aftershock of the Earthquake", "New Shaolin Temple", "Non-interference 2", "Detective Dee" and other films, these films not only have the possibility of the box-office exceeding expectations, and once the mobile phone game planning, will have a positive impact on the results of Huayi Brothers.

Guo Hai Securities believe that the Internet copyright prices further increase, the company formally involved in online games, with large funds to raise money, tax concessions, and so on, will also become the company's performance over the expected catalyst, resulting in phased investment opportunities.