Huayi Brothers funded 150 million mobile gaming companies two shareholders

Commercial News (reporter Rotin) as China's largest film industry boss Zhongjun, the future of its title will also add the word "game." Yesterday, Huayi Brothers Media Co., Ltd. (hereinafter referred to as "Huayi Brothers") issued a notice that the company's own funds a total of 148 million investment in Beijing Palm Fun Technology Co., Ltd. (hereinafter referred to as "palm fun Technology"). After the acquisition of equity and the completion of the replenishment, Huayi Brothers acquired 22% of the interest in technology, become its second largest shareholder.　　From this Huayi brothers one foot into the game field. In fact, it is not surprising that the Yu Hua brothers entered the game field.　　As early as April, Huayi Chairman Zhongjun on the foreign clear, "in the future, Huayi will be through the issuance of shares and other means of mergers and acquisitions, equity participation in online gaming companies."　　It is reported that the palm of the technology is mainly engaged in mobile phone games, page games, community games and other business, self-development of the "latent" (the same name TV series Authorized mobile game), "Three Kingdoms Fighting" (New TV series "Three Kingdoms" authorization game) and other game products. Analysis that huayi into the game is a matter of sooner or later. "Huayi myth" has not continued after its landing on the gem.　　In the first quarter of 2010, the first private film and television media listed companies stopped the growth momentum, revenue fell 30% year-on-year, and profits compared with the same period a year ago is a sharp decline of 56.92%. It is noteworthy that, despite the first quarter of the Huayi Brothers realized operating income of 100 million yuan, but its profit is only 10.09 million yuan, profit margin of 10%. This contrasts strongly with the high profit margins in the gaming industry.　　The Huayi Brothers share the palm of the first quarter of the main business income 25.2 million yuan, only Huayi brothers 1/4, but its net profit of 8.7 million yuan, and Huayi brothers almost comparable more let. Analysis that, because the audience tastes changeable, film and television industry risks far greater than the game industry, so zhongjun in order to save Huayi Brothers in the minds of investors, the choice of investment game industry is inevitable. Independent analyst Qin Chuan told reporters: "China's film industry is limited in total, the annual box office income is only 6.2 billion yuan, or even less than Tencent's one game business income." But the national influence of the film and television plays is far beyond the game. It would be a formidable force if Huayi brothers could combine their films and games. ”