Huayi Brothers: Investors are "entrepreneurs behind entrepreneurs"

The establishment of Yunfeng Fund is undoubtedly a major event in the investment community in the 2010.　　Yunfeng Fund before the establishment, MA Yun and Shong in the name of personal investment Huayi Brothers (300027, shares bar), is the industry as the Yunfeng fund the best interpretation of the style. October 15, 2009, Huayi Brothers in the Shenzhen stock market, the first day of the rise of more than 145%, Huayi Brothers have been singing all the way, the highest share price reached 91.8 yuan.　　Ma Yun and Shong investment in Huayi Brothers have been fully recognized by the capital market. Huayi Brothers Public Information shows that Mr Ma in the Huayi Brothers in the proportion of 10.97%, ranked second largest shareholder. Shong shares 3.93%, plus his mother Wang Yulian 3.61% of the shareholding ratio, Shong mother and son in 7.54% of the shareholding after Ma, as the third largest shareholder.　　At the same time, Ma Yun and Shong respectively to the Huayi Brothers Company's vice chairman and director positions. For the investment Huayi Brothers, investors Shong talk about a very proud color, he told the first financial daily: "We are equivalent to the Enterprise consultant plus coach." Always actively advise on the Huayi Brothers ' board of directors.　　"The entrepreneur behind the so-called entrepreneur" is probably the case. For example, the artist's shareholding, listing issues and so on.　　In the words of Huayi chairman Zhongjun, "both of them (MA and Shong) are really working, and they are more motivated than me to take part in the company's board."　　2007, Ma Yun and Shong to discuss investment Huayi Brothers, although slightly worried, but after careful consideration of Huayi brothers, decided to with Ma Yun, Jiangnan Spring, Ru Weiding and other people to invest Huayi Brothers. "Investment Huayi Brothers, we are looking at China Electric (600795, share) Shadow industry future." Shong thinks so.　　After investment, from the optimization of strategy, management, industry chain, finance, fund chain and even HR, the operation management of Huayi Brothers was upgraded after "Yunfeng" portfolio investment. Ma Yun has always dared to be the first in the big strategy, after the investment, Ma Yun and Shong first in the Huayi Brothers to adjust the strategy, at that time the main profit of Huayi brothers from the film, especially in a few lunar film on the harvest quite abundant.　　1999 of "Endless", 2000 "A Sigh", 2001 "Big Shot", "Cell Phone" 2003, 2004, "The World Without Thieves", 2006, "The Banquet", no one does not have a good profit at the box office. But investors believe that the market risks facing the film-making companies are huge.　　Therefore, the Huayi brothers only by the film alone show gradually become the film, TV production, artists brokerage Troika. Since taking a stake in the Huayi brothers, Shong has attached great importance to the operation of its capital markets and has insisted on the best preparation for listing.　　Shong that, as a film and television drama as the core of the cultural production company, listed for its capital market effect is far more than the capital itself, from brand management, to the company's healthy development and possible mergers and acquisitions, the advantages of listed companies are very obvious. For the future development, Ma Yun and Shong gave ChinaFriendship Brothers higher requirements: upstream and downstream industry chain expansion. It is reported that Huayi Brothers plan to use over 528 million yuan in Chongqing, Shanghai, Beijing, Wuhan, Hefei, Shenyang, Harbin, Yangquan and other cities to establish 6~8 home theater, and do not exclude the existing cinemas, hospital line companies to discuss cooperation. With capital operation as the support, accelerate to multi-level, Cross-media, cross-regional direction expansion.