Huayi Brothers launches announcement of major asset reorganization progress

Abstract: Huayi Brothers for up to one months of suspension, the reasons for the industry are constantly attracting speculation, anecdotal rumors continue. On the evening of July 19, Huayi Brothers issued a notice of the progress of major asset reorganization, the company intends to purchase the Guangzhou Silverside by issuing shares and paying cash

Huayi Brothers for up to one months of suspension, the reasons for the industry are constantly speculation, anecdotal rumors continue. On the evening of July 19, Huayi Brothers issued a notice of major asset reorganization, the company intends to issue shares and pay cash to buy Guangzhou silverside technology part of the stake.

As the acquisition is still in progress, the company's shares continue to suspend business. Although the announcement did not disclose details of the transaction, however, there are reports that Huayi Brothers to 1 billion yuan-1.2 billion yuan to buy Guangzhou silverside 60% shares.

Zhongjun, chairman of Huayi Brothers, said: "This merger with Silverside technology is an important drop of the company's content plate." In the future, we hope that the game business in Huayi's whole industry chain can become with the troika of another content port, become Huayi's label business. ”

This is not Huayi Brothers first foray into the hands of the tour, as early as 2010, Huayi Brothers have invested 150 million yuan to participate in the palm of the fun technology. This investment, let Huayi Brothers tasted a lot of sweetness. Company Dong Ming once frankly, 2012 company performance Year-on-year Growth is one of the reasons for the investment palm technology has brought greater profits.

Since May this year, Huayi Brothers has been frantically reducing its interest in technology. First, the reduction of 5.1 million shares set now 285.3 million yuan, then, July 17, Huayi Brothers again reduce 3 million shares, profit about 60 million yuan. In this respect, the market people speculate, the company to reduce the palm of the technology, is to raise funds to buy a page tour, hand tour company.

July 20 Night, Huayi Brothers chairman Zhongjun, President Wang Zhenglei attended Silverside Science and Technology held "2013 Silverside game Carnival" Conference, the two sides announced a formal marriage.

Industry insiders pointed out that, as the network game by the PC online games, the era of PC pages to mobile gaming era evolution, through the Pan entertainment marketing to attract more players, has become a trend in the game industry, game companies need to add more entertainment factors in marketing.

"The cooperation between film and game is the mainstream trend of the future, and the high agreement of the core content value identity is the foundation of the two cooperation," said the director of Huayi Brothers to reporters. ”

Data show that Silverside technology is the old player tour developers, its major shareholder for Tencent. It is reported that the current Silverside technology Master Fighter Tour "Time and Space Hunter", the April water reached 35 million yuan, in all domestic hand-travel products ranked third. Easy View 2013 Q1 data show, in the mobile games research and development manufacturers, Silverside technology market share of 5.9%, after the industry boss Tencent.

Prior to this, Huayi brothers had cooperated with Tencent to combine Huayi's film "The War" and "Taiji" with the online games. This combination of Huayi and silverside technology, but also without the credit of Tencent Matchmaking.

The industry insiders believe that, after the merger, Silverside Technology with Huayi Brothers of film and television resources support and shareholder Tencent's overall support, coupled with its own mature team and research and development capabilities, the company is expected to play the "most strong travel company."