Huayi Brothers "to film" the initial results?

Beijing Business News (reporter Louyan) when Huayi Brothers fell 2014 years of private film companies issued domestic film box office top three of the news once exposed, many people will blame this result on "to film." According to the 2014 annual performance forecast released by Huayi Brothers yesterday evening, the net profit of Huayi Brothers attributable to listed company shareholders in 2014 was between 798 million to 932 million yuan, up 20% to 40% over a year earlier.

Compared with its 2013 annual performance forecasts, it is not difficult to find that its 2013 ownership of the listed company's shareholders net profit of about 640 million-680 million yuan, up from the same period last year 160%-180%. In fact, the annual net profit of Huayi Brothers attributable to listed companies was about 665 million yuan, which grew 172.23% from a year earlier. With today's forecasts, Huayi Brothers ' performance growth has slowed markedly.

The reason for this, Le Zheng Media Research and Development and consulting director Peng said that Huayi 2013 's big increase depends mainly on selling the game company's shares. Huayi's film business itself is volatile, it is difficult to ensure sustained growth, but the film can create a brand, "to film" on the overall operation of Huayi Brothers have a certain impact. And in the allocation of resources, Huayi Brothers pay much attention to real entertainment, the internet, games and other investment, leading to its advantage in the film field decline, and some film industry talent is also constantly lost.

Data show that Huayi Brothers Silverside game in the first half of 2014 about 1.5 months to contribute nearly 75 million yuan, and 3Q contribution income of about 214 million yuan, the first three quarters to achieve a total game income of about 290 million yuan, accounting for the company's total operating income of 30%. In other words, as of 2014 3Q, under the Internet entertainment Plate game business has become Huayi brothers accounted for a higher proportion of the main business, Huayi Internet Entertainment plate after the film and entertainment plate after the rapid exerting force of the second plate.

For Huayi Brothers, the slowdown in performance growth in the process of enterprise transformation is also a normal phenomenon. Its 2013-year rise has been too fast, and it is hard for companies to guarantee a sustained high growth rate when net profit growth reaches a certain level. But the Huayi brothers, who started out in the film, want to maintain their dominance in the increasingly fierce market competition, "go to the movie" or do the whole copyright strategy, talk with high-quality content, stable performance is the key.