Huayi Film and Millet science and technology to reach cooperation, "China Theatre" online Millet box

March 25 News, Huayi Film and Millet technology has reached a cooperation, China policy will be open to the total length of 100,000 hours of copyright library. In addition, the "China Theatre", which is developed by Huayi Film and television, will be fully online in the Millet box, mobile equipment, internet TV and other terminals, and expand the innovative business models such as pay-on-demand, advertisement extension, derivative electric dealer and so on.

reported that the current millet TV and mobile phones have hundreds of millions of users, and this number continues to increase, a large number of high viscosity of the user groups to bring huge advertising and value-added business operating space for the traditional film and television companies to provide a broader platform.

Zhai Fang, president of Huayi Film and television group, said, "The LEI software should actually be a traditional entrepreneur, but he made millet into a real internet company." Lei is really using Internet thinking and Internet method to run a traditional industry, to China policy has very important reference significance. ”

Analysts pointed out that Huayi film and millet cooperation means that the film and television content industry and channels into a deep integration stage. The two sides will also work together to explore business models such as paid viewing.

It is understood that last October, China strategy film and Television has disclosed the plan to increase, plan to 5 specific objects issued 72.7 million shares, raise about 2 billion yuan of funds, ding Deer Zhongyuan, Taikang assets, Rosefinch Investment, the construction of the media and Beijing---------------------$ 1 billion, 400 million yuan, 350 million yuan, 200 million yuan and 50 million yuan. In the directional issue of the shareholder behind the display of Baidu and millet figure. The Beijing tile force was established in May 8, 2014, the legal representative Lei is the chairman of Millet company.