Huayi Gambling mobile Games Zhejiang news media to transform the whole internet

The integration of traditional media and new media is imperative, join hands the internet has become the media company's most important strategic financial weekly reporter Lin Ying/wen when the paper media continued to face the "extinction theory" of the background, media companies are also looking for new media business opportunities, actively into the Internet integration of the Army: Huayi Brothers acquisition of hand tour business , the traditional newspaper group set up a large data center, teamed up with "pony Brother" QQ platform ... Three of the best boards in the media industry believe that close collaboration with the Internet is the most important strategy of the moment. Huayi Brothers: Entertainment and new Media integration, enter the hands of the market board members: Wang Zhongjun, Wang Zhonglei, Liuxiaomei, MA, Shong, Ming, Wang Bing, Zhang Dawi, ding 2012 operating income: 1.386 billion yuan 2012 net profit: 241 million Yuan Huayi Brothers is the only one in the country to the film, TV series and artist brokers three business sectors to achieve effective integration of the media enterprises, the main business includes the creation of music, distribution and derivative business, theater Investment Management operations, but also the industry chain of the most complete, film and television resources, one of the richest companies. In its previous 2013-year report, the first half of this year, the company's operating profit and net profits have achieved substantial growth, operating profit of 525 million yuan, a large increase of 520.78%, net profit of 403 million yuan, the year-on-year increase of 282.06%. Among them, the revenue from the film business grew by 229.54% over a year earlier, while TV business revenues fell by 37.06% compared with a year earlier, while artists brokers and related businesses decreased by 32.35% compared with a year earlier. This July, Huayi Brothers announced that it would buy 672 million yuan for the Guangzhou Hand travel company Silverside Technology 50.88% stake, mobile gaming has gradually become an important part of its business. In this respect, chairman Wang Zhongjun said, Huayi Brothers from the film, TV, artists broker, to the content, channels and derivative of the three major sectors, entertainment industry and new media convergence is the trend. "The game can be seen as a derivative of a film, or as a new product." Its creative model, marketing model and the film is very close, so Huayi will definitely tilt to the game plate. Wang Zhongjun added, therefore, the company decided to buy "silverside" to establish the status of the game business, and continue to focus on extension expansion. "This year, the company's involvement in the industry is an important step to create an entertainment empire, and this is Huayi brothers in the future direction of efforts." According to the 2013/14 "H plan" released by Huayi Brothers, the second half of this year will also have "tsunami miracle", "Detective Dee God of the Dragon King", "City of Control", "private order" and other films in succession. Industry insiders pointed out that Huayi Brothers in the second half of the upcoming release of several large box office is expected to exceed expectations, so as to support the annual business performance promotion, coupled with the company's entire industrial layout constantly improve, the newly completed layout of the game plate is expected to become a new profit growth point. Zhejiang newspaper Media: Set up a large data center to achieve the group's comprehensive Internet Transition Board members: Gao Haiho, Erming, Xiangning, ShenzhiHua, Shung, Ho Gazheng, Song Jianwu, Wu, Panya 2012 Operating income: 1.438 billion yuan 2012 net profit: 280 million Yuan although the six months of Zhejiang newspaper report did not disclose, but according to the same flower Shun data center statistics show that this year as at August 15, a total of 18 institutions forecast the company in 2013 net profit of 476 million yuan, compared to last year or year-on-year growth of 115.01 %。 The group's Zhejiang Daily and Qianjiang Evening News were successively selected as "China's 500 Most valuable brands" for many years. At present, the main focus of the company is to promote the media transformation of the news platform, on the other hand, in April this year completed on the Hangzhou winger and Shanghai Hao side of the acquisition, to 20 million active users based on the integration of the original traditional media and Zhejiang online user resources, to build a large data center of Zhejiang newspaper Media, Based on the background data analysis, realize the effect of the database marketing. Facing the rise of new media today, Zhejiang newspaper Media board said to the financial weekly, "The current biggest challenge is the media industry is the strong impact of the Internet development, the inherent profit model to the limit, the overall industry transformation and upgrade is imperative." However, because of lack of internet gene (humanities + technology), lack of investment and financing mechanism and experience, lack of internet research and technical team, lack of market-oriented institutional mechanism, lack of means and platform to gather users, the road of industry and company transformation is full of uncertainty and no experience. Therefore, the media of Zhejiang newspaper must change its thinking, taking the whole media as the development idea, establishing the core idea of the Internet transformation, taking the user as the center, on the basis of the existing winger's user platform, constructing the media culture pyramid taking the comprehensive cultural service as the main body, on the basis of satisfying the user's cultural and entertainment demand, Realize the overall Internet transformation of the group. In April this year, the company completed a non-public offering to buy the Hangzhou winger and Shanghai Hao Fang, follow-up, the company will be around the "competitive, platform media, community" goal, to create the company Interactive entertainment industry platform. At the same time, the company will integrate the original Zhejiang province, such as hospital line resources, such as film industry-related industry resources, to create from the writers base, production distribution to the hospital line, film and television investment and financing, and even film channels, film City base, film and television new media and other film and television industry The board also said to the financial weekly, in the next three years, the company will be committed to the construction of Internet Hub Media Group goal, and strive to complete the "three transformation": from the newspaper readers to the diversity of users, from popular communication to the dissemination of the transformation of the distribution, From the provision of a single news to the integrated cultural services to the Internet hub-oriented media group transformation. Zhejiang newspaper Media will take the user as the core, expands its scale, speeds up the reader resources transformation, advances the reader resources and the network user's integration. By 2015, in order to ensure that the traditional paper media continue to maintain stability and the Internet users to reach the 50 million level, based on the efforts to build an Internet hub-type media application platform to complete the media group's comprehensive Internet transformation. Bo Rui Spread: Traditional media and new media convergence is a trend to accelerate the Tencent cooperation board members: Sun Xujun, Bing, Chen Shuping, Lu Pangyi, Jiang Shemei, Qiu, Zheng, Quangong, Feng Jian 2012 operating income: 1.35 billion yuan 2012 net profit: 299 million yuan Bo Rui spread in 1995, still in the beginning of the listing, advertising, printing, distribution and delivery, distribution business and information dissemination for the main business, has been committed to become a large media management group. However, the advent of new media in recent years has begun to alarm the traditional media such as Bo Rui. As a result, in 2006, it will be strategically positioned as "traditional media operators, new media content providers, cultural industry strategic investors." In the context of the continued decline in the traditional media exposure, the new media, represented by the Internet and mobile internet media, has received a diametrically opposed audience response, constantly impacting and encroaching on the market share of traditional media. In this regard, Bo Rui Communications Board that in the long run, the integration of traditional media and new media is imperative, and Bo Rui Communication will adhere to the "traditional media as the basis, new media, new projects for the wings," the development of ideas, accelerate the expansion of new media, new projects, construction of "traditional media and emerging media synergy driven" development model Promote the transformation and upgrading of the industry. The board said that the important strategic opportunity period for the development of cultural media industry will exist long after the country has promulgated the cultural Industry Development plan and deepen the cultural system reform policy. Under the new situation, the company will take this opportunity, combined with the actual company, focus on the game industry as the representative of the new media and other new project resources. August 10 this year, the company in the A-share market non-public offering funds to buy Beijing Roaming Valley Information Technology Co., Ltd. 70% stake in the application has been approved. Through the acquisition, Bo Rui spread in addition to the intention to enter the roaming valley, but also hope to establish contact with Tencent, in its implications of the concept, added "Tencent platform cooperation". Bo Rui spread in the 2012 annual report also said, hope that through the depth of mining and Tencent's strategic cooperation relationship, with the help of QQ platform to launch roaming Valley and Bo Rui Communications Research and development of follow-up products, so as to promote the spread of the network gaming business brand effect, market size and industry status, Finally, the realization of Bo Rui spread network game business into the national Network game company's first echelon of strategic objectives. Bo's board is also well aware that, after a few years of explosive growth, the domestic online game market is slowing down, but the board believes that it can still maintain a high growth rate.