Huayi is the pioneer of Chinese entertainment industry

Huayi Brothers Chairman Zhongjun Story, itself is like a commercial blockbuster: with 100,000 of dollars returned to the returnees, the creation of Huayi Brothers, and then by virtue of the advantages of capital operation and a wide circle of friends, Huayi from an advertising company to build a film and television empire.　　As a result, China's entertainment industry and China's most expensive entertainment company are being taken out of the water. When the hero of this story Zhongjun sits in front of reporters, he wears a black Armani hooded T-shirt, waltz a cigar, in the slowly rising smoke, said: "Huayi why through more than 10 years big?" I think there is luck in this. He repeatedly stressed the luck and opportunity, he said that when Feng Xiaogang to make a film is a kind of luck, "people are predestined, if I do not know Feng Xiaogang, I now may not do the film industry."　　"And this" accidental "luck behind, is zhongjun own experience and a series of flashing name brought the" inevitable. " In 1994, Zhongjun returned to Beijing with 100,000 of billions of dollars of venture capital, with 3 people investing more than 1 million yuan to create a "huayi brothers" advertising agency in Zhongjun. In 1998 years, Zhongjun in a TV drama Circle Friend introduced, the investment took the first TV drama "Psychological Clinic", from now on the road of film and television production. 1998 Huayi Brothers Advertising Company in a breath of "endless", "Devil Came" and "Jingke Qin Wang" 3 film. At the same time, Zhongjun and Feng Xiaogang, Feng Xiaogang in Huayi Brothers Building Studio, has become Huayi's important brand.　　Feng Xiaogang filmed the "endless" to 33 million yuan to become the champion; Later, several films were the champions, "mobile phone" 54 million Yuan, "Assembly No." 270 million Yuan, "non-interference" 360 million yuan, and then to this year's "aftershock", have repeatedly refreshed the history of Chinese film box office record.　　On the path of Huayi development, "" numerous, Merrill Lynch China chairman figure borned, China International Finance Co., Ltd., President Zhu, and other financial circles, such as the Man of the financial world has been for Wang Juntong to get through the idea of finance, Huayi shareholders are Uppermostpart gathered, Alibaba's Ma Yun, the media of Jiangnan spring and million to the group Ru Weiding are famous. After the listing of Huayi, the drama began to climax, "I think the listing is actually safer." Zhongjun said, "Now there is no money problem in my mind, we only focus on products, products, the most important." A good product will definitely pay off. Do we have good directors, good scripts, good concepts, and worry about no gains?　　"Farewell to the capital anxiety of the Zhongjun began to draw a bigger dream, he began to cooperate with Shi Yuzhu to set up Huayi giant game company, and envisage the construction of a similar to the Disneyland Hua Yi theme park."　　Happy enclosure at the same time, Huayi Brothers can not evade and its star, the company's shareholders between the interdependent, dependent relationship. To this, Zhongjun very see open, "My mentality is who goes to high place can." "The lifting of the shareholder ban isIt's normal. I never thought that selling shares was disloyal to the company or to the company. At the same time, Huayi is also developing its own new creative power, through the strong creative team of Huayi, to cultivate new directors and stars, Zhongjun called it the Huayi "laboratory." He said, "Huayi has always been very emphasis on the shooting of small pieces of new people, such as our film" Kekexili "," Kara is a dog "," Lee meters conjecture "of these dramas, the biggest appeal is to explore new directors. "And the Zhongjun, led by the Scout, and the Chinese entertainment industry pioneer, how to develop next?"　　In this regard, Zhongjun accepted this reporter's interview.　　From the advertising company to the entertainment empire 21st Century: Can you review the history of Huayi Brothers over the years? Zhongjun: We started out as an advertising company, because I was an artist, but when I was in the advertising industry, I felt that I was very good at creative development, and every advertisement had its own idea.　　So I was in the advertising company is also relatively smooth, the company on the track. Then Huayi went to the TV and movie business because he grasped an opportunity. I have a friend in the TV circle who advises me to start investing in TV, and that's the way it is. The process of turning a company into a public company is a thought that comes under the influence of some friends around you, just as a good actor needs a director to find out about him, and some friends think you're OK after a chat, and the company has its own ideas on business.　　He may guide you, give you some literacy education, or invest in you. With this in mind, we began to do the first joint-stock reform about 5 years ago, from a more obscure family company to a public company.　　And the growth of the company also catch up with the development of China's cultural industry direction. Behind these experiences, luck is important as well as character. My character is easy to get excited and excited when I meet new things. I'm very receptive when people tell me new projects. I think my advantage is to listen to other people's ideas, so that I can learn other people's things. I also have one advantage is very resilient.　　My execution is stronger, one thing does not develop very well at the beginning, but from the beginning to the end, I can make it more perfect. A good film is Huayi's "21st Century": Huayi Brothers has been listed for a year, can you review the company's listing road?　　Where do you think the more critical nodes are? Zhongjun: I think Huayi in the capital operation of several links have met a better person, the earliest inspiration to me is the Zhu of Cicc and Merrill Lynch figure borned. They are my first teachers in capital operation. I remember the listing of the literacy class that I was given, which was Zhu a half-day course at the International club.　　For example, the company's structural construction, the company why to finance, why to absorb strategic investors and so on. 2007, Ma Yun joined the investment, which is also a great help to me, in addition to bring money this superficial phenomenonOutside, in fact, Ma Yun has virtually brought a better thing-encourage us to develop business confidence.　　Because Ma Yun was also a successful person, he invested in a company to prove that the company still has potential.　　At the end of 2008, Changjiang Delta Spring, Shong and so on became my shareholder, from the social concern and so on, has brought Huayi to help. The introduction of these shareholders in our company is a natural process.　　When negotiating with these shareholders, they did not pay much attention to the price issue.　　"21st century": it is critical that, whether your capital operations advisers or the introduction of corporate shareholders, are the elite of the business community, what do you actually bring to your company? Zhongjun: Zhu and figure borned are very enthusiastic, they give me the help mostly is that kind of imperceptible.　　They instilled in me the concept of capital operations, a bit like "literacy", they took me to the international club, tea, take a piece of paper, the company structure, the future development of the route map, the company listed, as well as the company after the listing of the changes brought to me, I think I have heard the heart.　　Ma Yun He is a more romantic person, he is to feel that although the world is very difficult, but Huayi should have a lofty goal, to achieve this goal before the middle of all the pain does not need to care, he brought this kind of corporate culture is also imperceptible. Later Shong they become shareholders this stage, to our team brought diversity, I think a team formation should have a variety of people, will be more appropriate.　　For example, Shong has its own characteristics, he is Shanghainese, very meticulous, he does things like personality, which makes our team more coordinated.　　Listing makes me feel safer. 21st Century: What changes have been made to the operation of the company and your own work? Zhongjun: In fact, our company before listing from the legal structure, from the financial system, are according to the requirements of the listed companies to do, so Huayi listed after the operation of the pattern, the way no great changes.　　The biggest change is that listed companies must disclose quarterly results, but now Huayi has been accustomed to the quarterly disclosure system for a year. Of course, I think the most fundamental change is the mentality of change, from capital capacity, brand ability and future goals, I think the listing is actually more secure.　　The second is Huayi's goal is more ambitious, the goal of the broad first is that we are willing to set a larger goal, followed by social flogging Huayi has a greater vision.　　"21st century": What changes have been made to the financing of Huayi after the listing, especially the operation of the film project?　　Zhongjun: After we go public, have raised funds in hand, investment pressure is not big. Before the listing of the "assembly" of the shooting funds is my personal assets, although I have never worried about the filming of "assembly number" will compensate, I think our company can bear the risk.　　But our finances were still more stressful, and finance often said, "Boss, how much do you spend next time?" Now there's no money problem in my head, we only focus on products, the product is the most important. A good product will definitely pay off.　　Do we have good directors, good scripts, good concepts, and worry about no gains?　　This year's "Detective Dee-Sky Empire" is very successful, we have plans to continue filming next year, but this relies on the financing after the listing, if not now so smooth capital chain, I dare not daydream.　　Relying on Feng Xiaogang is not a soft rib "21st century": The outside world is still worried that the loss of well-known directors and artists will cause the risk of Huayi brothers, as well as the arrival of the lifting tide, some shareholders also began to sell shares in the company, which also brought some concern to the market how do you see this Zhongjun: A few days ago in micro-blog posted that message, I think the writing is very correct, this question should have been explained. Xiao just said, everyone said Huayi to my dependence, so became a soft rib. Why do I have to rely on a soft rib, no dependence on the people without soft rib?　　We China has a nuclear bomb instead said it has a soft rib, no atom bomb people say he is an advantage, this is not a reasonable thing. Huayi really relies on some people and teams, such as the good team like Feng Xiaogang and Chen.　　If I don't know Feng Xiaogang, I can say that I may not be in the film industry now.　　There are also artists, I think a lot of huayi artists, some of the first-line star's departure in fact, the impact on Huayi is not very large, their departure has no obvious impact on our business operations. From another point of view, we did go some of the first-line stars, but they have been serving you for six years, to the contract period, but it also means that we can empty out the position to cultivate new people, we can have more resources to tilt to the new people. In fact, the new profit is relatively higher, if left a star but can only be divided into 5%, and vacated a position to train second-line stars, but can receive 30% agency fees, which is more appropriate?　　My mentality is who to go to high places can be, otherwise people and you start the pursuit of what is the last? In addition to artists, this year we have to the lifting period, there are shareholders selling, which led to some of the market discussion. I'll over it this one. What is entrepreneurship? Is it for wealth? Wealth is a very important part of people's pursuit of the goal, Light has a dream without wealth, is not tenable.　　I never thought it was a different thing to sell the stock to the company or not to the company. For the film industry, my mind is clear of the "21st Century": we still think that the film industry is a high-risk industry, investment, the box office to sell good, there will be better profits, the box office to sell a bad yellow. Some researchers compare Huayi with the listed company Roe Island, which is made of sea cucumber and sown to the deep sea, which grew after three years, and 5 points turned out to be 50 to 100 pieces.　　Is Huayi also this kind of low input high return, the risk is big, the recovery period long form? Zhongjun: Others say that the film is risky, in fact, the production process of our film is a project argumentation process. We have a filmThe box office is expected, and specifically to the decision-making discussion stage, we are budgeting for film investment by pushing backwards. The film industry, my mind is clear, so do it is more confident. Film and television production, with the experience of the company, from watching the script, set the director, set the pattern, the budget, then to the final expected return and the actual benefits of the difference is not particularly large.　　For example, our current production of TV dramas, we expect the actual return between less than 5% of the error, such as the single set you are expected to sell 1 million, the final actual return of only about 20,000.　　21st Century: This year, Huayi has a number of large theaters, in the film business, from the establishment of what the subject matter, the amount of money invested, to finalize, what is the process of huayi? which part needs your approval? Zhongjun: We each movie's creation cycle is close, the rhythm also grasps quite well, overall is more efficient. For example, Feng Xiaogang nearly several movies are parallel start, in Feng Xiaogang shoot "aftershock", in fact, "non-interference" has been parallel to start.　　Our idea is to do a big one, and then make a relaxed, the next step is relatively larger, do more exploratory attempts. Specific to the decision-making process of the film, in fact, every film in the beginning is a concept, we will have a film decision-making team first reading the script. Our decision-making team is very simple, such as Feng Xiaogang, Chen, I, Kazang Lei on the formation of a decision-making team, there are a, B, C three plays, we read at the same time, when we reached a consensus on one of the scripts, the film on the project. In addition, we have a consultant team, the two teams after reading the script, the overall direction of the film set. After we have set the direction, we will talk about the budget with the finance. Because our decision-making team are experienced people, everyone's brain on the film scene, actor direction has a clear concept, such as Feng Xiaogang said to me how many days how much money, I can take this play to what effect, this play final box office to achieve how much can be flat.　　In addition, we have domestic and international distribution team to participate in research and decision-making. Huayi Laboratory "21st century": Huayi is an intellectual enterprise, director, producer and other creative team creativity is the important value of this enterprise. If Feng Xiaogang's future creative power is overdrawn, how will you introduce new products next?　　In addition, the level of audience appreciation continues to improve, how do you deal with this? Zhongjun: New Talent is sure to come out. I do not believe that Zhang Yimou, Feng Xiaogang, Chen Kaige, after the director of the group, there is no film in China?　　It is impossible. The newcomer will come out, just when it comes out. So Huayi has always been very focused on shooting small and medium pieces to discover new people such as we shoot "Kekexili", "Kara is a dog", "Lee meters conjecture" These dramas, the greatest appeal is to explore the director. In fact, it is not easy to make money, such as "Crazy Stone" the opportunity is 800 years. As a company can't go on like this because it's gambling sexQuality.　　But I think from the perspective of social responsibility, huayi mining new people is a very important obligation, so we have always insisted on doing this effort.　　In the past few years, the new director, in addition to Ning Hao a person is not huayi made out, the remaining young Lu Chuan, high group of books and other two people are huayi culture.　　"21st century": but this "new product" research and development costs are high, a lot of production enterprises in the new products are done in the experiment, their cost is controllable, huayi how to control this cost? Zhongjun: We are also laboratories, but this laboratory is a certain grasp of the actual combat laboratory. First of all, our controllability is embodied in the controllable nature of our producer system.　　Huayi's producer power is very powerful, like "Wind", producer Chen for the company to bring the greatest grasp, "wind" the entire creative team is the company's outstanding strength, the script is also the company to grasp. For example, the previous media said we want to shoot "Taiji", will find Feng Xiaogang to guide, Li Lianjielei. We will consider whether Jet Li starring, Feng Xiaogang producer, Yuen Woo Ping Action Guide, with a new director.　　Training a new director is not a simple matter, a potential director has made a small film, but did not shoot a blockbuster, his narrative ability, the feelings of culture need to undergo a test.　　In addition, there is a demand for this product, that is, to find a new generation of martial arts stars.　　The concept of the mass media 21st century: Huayi announced that it will set up a joint venture with the giant network "Beijing Huayi Giant Information Technology Co., Ltd.", what is the positioning of the future products of Huayi giant?　　Zhongjun: This case is actually the beginning of the year when I talked to the Shi Yuzhu, at that time, we feel that, no matter from what angle, this cooperation is a double win. We're going to integrate the main goal or build a team. We put a team of about 70 people from the entire giant company transplanted into the new company. The team now has a small but relatively stable product-King 3, the product has been operating, and has been profitable.　　This Shi Yuzhu brought is a more mature team that has been integrated for more than three years, the head of this team is the former deputy general manager of Jinshan, he has been to giant for two or three years.　　Huayi entered the game industry in this way is more robust, because we are not to buy a company in the initial research and development phase, but a small and medium-sized company has been on the line, I entered the field of the game goal is to eventually build a better team of 500 people.　　"21st century": 3G, such as the rapid development of new mobile networks, from the experience of foreign countries, its development from equipment manufacturers, to fiber optic cable, and finally to the content provider, Huayi as a content provider in the future in this regard what consideration? Zhongjun: Huayi As a content provider, I think the most important thing is to take good works.　　But we also have the investment palm technology This kind of mobile game company, we have other moves to the channel development to experiment in the future. I'm bullish on the new media, take the Internet for example, in 10Years ago, we can know that the Internet can make like Baidu, Tencent such enterprises? I think the three-net integration of the future is certainly to make content providers more and more advantages, we must have ideas, only China's intellectual property rights protection, we have a lot of space. The mainstream revenue of our film and television works (cinema box office, television broadcast copyright) accounted for about 95%, this situation with the United States is upside down, the United States about the mainstream income of 30%, 70% are other subsequent authorization (network authorization, etc.) income.　　If our other authorized income can also grow up, such as the "aftershock" mainstream revenue to sell 100 million U.S. dollars, follow-up income to bring 10%, it is tantamount to selling 10 million dollars.　　21st Century: Will Huayi have a plan to create a theme park in the future? Zhongjun: We have actually been exploring the concept of Huayi Brothers theme park. In fact, cultural tourism. But this first should be cautious, the second must have a certain amount of capital scale, not you want to implement, landing a main park, have to invest billions of dollars.　　Now the Chinese people's vision is also more and more broad, we have to provide a super level theme park, in order to meet the needs of everyone. For example, the "assembly" of the film so deeply rooted, our fraternal brothers in the theme park to restore a "rally" the beginning of the castle war scene, paved a 180-metre site, young visitors to experience the actual combat. For example, "Non-interference" inside the church, we also built in paradise, we can go inside to confide. There are ghost towns in the Empire of Heaven, if this scene in the playground, tourists in a boat in the shuttle, the whole process is frightening and fun, I think these must be interesting. This is our future model.