Hug O2O, the traditional Wei guest website outlet?

In addition to a few design, copy, why not vigorously advance to the big life service? Traditional Granville website can be in high-end wedding planning, photographic photo, tutoring, art training and other life services development, into the big life services, embrace O2O.

Two days ago, there is a Beijing customer inquiries about Granville Guest website Matters, we talked a lot of Granville Guest site of the past and present life and future development, quite touched, but some cold water is also have to splash.

He and I talked about the development of the market, and their own project is also gushing, especially when he talked about last month, a product Benniu fund Tens venture capital, it is like playing chicken blood general, two eyes shining, it seems so full of confidence. He plans to launch a project, even the domain name has been bought, but also made a lot of business model of innovative ideas, the most urgent is to attract VC.

Well, as a friend, all I can do is pour cold water on you and drop the fire! Of course, the way out, but also a bit of their own humble opinion, also hope to pat bricks.

What is the way out of the traditional Wei-ke website?

First look at the most typical representative pig bar.

At present, pig in the entire Granville guest industry occupies undisputed leadership position, industry 90% of the task of reward from pig. Do you envy me? In fact, there is nothing to envy, because the days of pig is also not easy, look at the following several key nodes:

At the end of December 2005, Zhu Mingyue, chief journalist of Chongqing Evening News, founded Pig Network.

At the end of 2006, Pig network completed the first round of strategic financing.

At the beginning of 2010, the market share of pig net was 80%.

April 7, 2011, the Pig Network completed the second round of financing, access to the United States International Data Group (IDG) strategic investment of 10 million U.S. dollars.

When the second round of financing was completed, Shong was confident of pig and had announced to the outside world that the Pig network would be listed in the United States within three years. Time has been nearly two years, the current pig eight precepts are in the C round of financing, there is no clear timetable for the listing can only be described as "distant". And, in the US stock market, there is no listed company that specializes in online service trading. Global listed companies are only one of Australia's posted.

So, what is the way out of the traditional Granville Web site? What are the opportunities for new entrants to the website?

So why not advance into a big life service and embrace O2O

brand, awareness, the number of tasks, the number of guests is the key to the traditional Granville, especially the number of tasks and the number of passengers is the industry's focus of the crazy Rob. It is based on this, like a product, such as a newcomer, just under the pig, such as the first generation of Wei guest cash reward model based on the innovation of the mission does not draw or basic do not draw, the new value-added business revenue channel model, in fact, this is also after the entry of the helpless to seize the market. Even when the customer and I talked about his more advanced in the so-called third generation Granville mode, not only not to draw domestic helpers, and even paste money, I also said, this is only the enemy 1000, since the loss of 700 of human suicide bombs.

We have to think, in the current traditional Granville customer market increase limited background, the industry in addition to the number of blood task, the number of operating innovation, there is no other way out? Why not?

The traditional business scope of the network is mainly: design, development, promotion, copywriting, marketing and other types of services. For example, a logo, in the pig price has been low can not be lower, a new website if you throw such as: do not draw, cash voucher return, and other modes, the task of the publisher is to gain, that the benefits of the customer? Only 3% of the people can make money, if the platform again blind to go on, spoiled the task of publishers, But starved to death, this is not a fair platform for a long time.

So, according to the current development situation, I was singing pig and a product Granville guest. If you want to develop, you can only play out the cards.

Why not take a longer view and broaden it. In addition to a few design, copy, why not vigorously advance the big life service, hug O2O, the cake bigger. Big Life Service, O2O concept and market space is not much to say, we may wish to assume such a scenario:

In the past few years, I have developed in such a website to send a reward task of the habit, do a logo only 200 pieces on the deal, a decoration is also simple to save money, but I also found that sometimes pure network communication is really difficult, the designer is difficult to correctly understand my meaning, can let us interview is not realistic, how to do?

Later, this Granville guest website has a more extensive life service project, also in my city opened a branch station. Wow, great, the same task, even a little more expensive, I would rather choose the same city (this is also a lot of people the same idea). When I needed to do a project planning, I posted a task on the Internet, paid, preferred a cooperation with the city, and then a few minutes can meet to negotiate specific planning details. Even, I need to ask for a month sister-in-law, or need to take a photo, I can in this network online transactions, and then run to the physical store to complete the service.

Obviously, in addition to a few logos, a few copy, the traditional Granville website can be in high-end wedding planning, photography, tutoring, art training and so on life services development, into the big life services, embrace O2O. In this way, the development of the industry space is infinitely magnified, become a work life with people closely related to all kinds of services, "shopping Taobao, service to find the customer" goal is also within reach. or expand the scope of business, the market bigger, or everyone wolidou, all starved to death, depends on how you choose?