Hugy: Mobile power provider to grasp the characteristics of mobile terminals

News and Technology September 13, 2012 (11th session) China Internet Conference held in Beijing International Convention Center today. This session "open, integrity and integration-to meet the new era of mobile interconnection" as the theme, and for the internet, mobile Internet, E-commerce, network marketing, cloud computing, things networking, network security, innovative entrepreneurship, more than 10 subdivision areas for in-depth discussion.

Alipay Mobile Product Technical director Hugy

News and Technology September 13, 2012 (11th session) China Internet Conference held in Beijing International Convention Center today. This session "open, integrity and integration-to meet the new era of mobile interconnection" as the theme, and for the internet, mobile Internet, E-commerce, network marketing, cloud computing, things networking, network security, innovative entrepreneurship, more than 10 subdivision areas for in-depth discussion.

Alipay Mobile Products Technology director Hugy said in his speech, when doing mobile internet, to put more perspective, E-commerce is no longer just staring at the internet as a sales channel to see.

The following is the Alipay mobile product technical Director Hugy speech record:

Hugy: E-commerce is not only the traditional business, it brings customers from the line to the offline, greatly promote the development of business. The mobile internet has grown rapidly over the years, with Taobao's data looking at the total number of mobile internet this year exceeding 500% per cent last year, and the turnover of people on mobile devices faster than on PCs.

Share a few things about foreign and mobile payments, square, online video, it's developing very fast, this year's development such as Starbucks, Starbucks voted 25 million of dollars to it. It is to do "box", 3.5 mm standard headphone hole, each pad, computer will have, this is the standard configuration. This card can be used as a bank card in the device to brush, to complete some payment work.

Square now has 40,000 businesses, mainly street-side drinks, hamburger vendors and taxi drivers, why should Starbucks invest in this? Because Starbucks in foreign countries have a membership card, members put the money in the cards, in Starbucks consumption will get some discounts, he used this way to stick to his customers, consumers will profit. Foreign credit card consumption is very popular, this year has been canceled cash, are cards, and then mobile phone payments. So it's important to know how to provide a convenient card system in Starbucks, which naturally comes to square. The taxi driver has no change and takes out a mobile phone to make a small payment.

The second is PayPal, it has to do only one thing, is the transfer, because the transfer needs to know other people's card number, in foreign words, credit card or a large screen of PayPal ads, is to allow users to download mobile phone, mobile end of the transfer business. So this online transfer service has seen the changes that the mobile Internet has brought to customers.

Apple unveiled a new iphone5 this morning, and now the iphone has a new service: Passbook, which is built into Apple, with coupons, boarding passes, movie tickets, and all the electronic vouchers. Can take an Apple phone to open the air ticket to the airport, now to the airport boarding, take the boarding pass after is the mobile phone, inside is also two-dimensional code. Two-dimensional code is a good way to exchange with the physical world. Yesterday, a reporter asked us what we can do on the new iphone, because it has a big industrial chain. Our Bluetooth and other devices are two devices can be directly interconnected technology, app is a very scary enterprise, app has tied more than three to 600 million credit card accounts, that is, for Apple, through the app can walk behind the money, now in the electronic store can buy its music, Then you can buy a cup of coffee, buy a hamburger, it is completely different, and the whole Apple industry is integrated within its own scope.

In addition, when Apple released its mobile phone yesterday, it has sold 450 million, the market coverage is also very large, then everyone will be holding the iphone, can be consumed everywhere, this is also very interesting things.

After talking about these three things, I want to express a message, we do mobile internet time, to put more perspective, E-commerce is no longer just staring at the internet as a sales channel to see, in fact, the mobile electricity business now consider it into two parts, one is the original PC on the E-commerce, Thinking about what the mobile terminals can offer to everyone, the second is blue ocean, which is not to be concerned about, in fact, under the line of merchants, such as Beauty Shop, barber shop, gym, restaurant, movie theater and even the airport, this is a good e-commerce development direction.

Group buying is just mobile e-commerce, or the use of local services with mobile E-commerce, is a very small point. The rapid development of mobile Internet, there will be no online and offline differences, the development of mobile Internet has been online under the integration of the line.

We talked about the cat or Taobao, if there are chain stores under the line, in the past we worry that online sales will have an impact on existing channels, will be the line of passenger flow to the line up. For example, do not directly sell his goods, but can be bought on Taobao, through his coupons, so instead of the internet line of traffic into the offline entity. For example, the supermarket October sales vouchers, if the sales must be 200, coupons on the Internet to buy. This will not affect the traditional retail and brand business, the store traffic. If there are sales channels on the line, there are sales channels under the line so can also do.

The second point is to pay, previously talked about paying, more of a human payment, the original E-commerce migration to the mobile end of the time, provided a number of Alipay scheme, a period of time before Alipay launched a service, offline two friends said to pay you money, or borrowed someone else's money but you will forget, lend you money people remember, But I'm embarrassed to find you. We have also introduced a number of personalized services, for example, two transfer, the transfer has a problem, such as I do not want to tell someone else, we can client, mobile phone chat can automatically identify the object, directly to tell you a name, you know who is, and then enter the amount of the transfer can be traded.

We have to grasp the characteristics of mobile terminals, mobile terminals do more data than the PC, delivery of the behavior will be richer.

In fact, now this market is bigger than we think, we buy some of the same services through the network, through the mobile terminal to complete some of the current payment, more convenient and fast and safe, or even cheaper. Go to the hospital to run many times, the first time to register, and then the doctor, and then pay, at least run three trip. Does not need to run three times, on the doctor's computer, PC installed a software, will let the mobile phone to complete such mobile payment. Including whether the phone can be made to pay when we take the bus. Including vending machines, you can also use mobile phones to complete the payment, so that the imagination of the space is relatively large.

In addition to the original traditional PC electrical business features, you should also think about what has not been developed.

Weibo question: Will Alipay imitate spuire this product?

Hugy: We learn from foreign advanced products, more is to touch the direction of thinking, but not necessarily completely copy its model, because the business environment is not the same, foreign credit environment and domestic different. We can change a little bit, do not brush each other's phone brush their mobile phone, and then exchange, and then the money passed. Then the salesman will take a pad directly, you can take the card to brush. We will let users directly with pad touch, we have a new product release at the end of October, we can share with you.