Hulu is about to break into China

China, the world's second-largest video website Hulu President Jensen Ki, has received a lot of attention, according to sources. On this day, he came so far from afar that Hulu would enter the Chinese market. and has set up an office in Beijing. Very quickly again mihui the strange art net CEO Gong, Youku CEO Koo, the excited net CEO Lu Wensheng and so on, attempts through examines the market, seeks the possible partner. This series of moves is also seen as a manifestation of Hulu's imminent entry into China.

In the video industry, known as "Burning Money", Hulu appears as a myth. When Hulu.com was just online in 2007, not many people were bullish on the video site of the so-called "death throes" of the old media, founded by US News Corp and ABC, but it is undeniable that Hulu, born with a golden spoon, has become the traditional TV, The film industry has been the most successful case to the Internet.

In the Chinese market, like three years ago, the domestic video has claimed to be the real Chinese version of YouTube, three years later today, most of the video has turned the bow, as the originator of China's Hulu model. The main reason for Hulu's domestic popularity is the fact that Hulu does not use youtube10% traffic, generating a comparable revenue scale to YouTube, meaning Hulu's users ARPU 10 times times the value of YouTube.

However, it is not easy to make a copy of Hulu in China, and it is not easy to gain success in the Chinese market--apart from competing with China's homegrown Hulu-style web site, it is also likely to encounter tough Chinese policies and an adaptation of the Internet environment, As a result, people in the industry pointed out that Hulu to reproduce the results of the United States also need to be "reborn" changes.

The safety of policy regulation is the first hurdle for Hulu to enter China. Network video media attributes and influence is more obvious, and the state of the domestic video site policy supervision intensified, Hulu can enter the domestic market is still unknown.

In the face of numerous imitators of China's Hulu model, Jensen Kilar insists Hulu is not afraid of this competition, "Hulu has a lot of things that are hard to replicate." "However, can Hulu's dominance really be highlighted in China?"

In essence, the IT enterprises that apply for video license in China require the foundation of state-owned capital, and in the past year, high-quality film and television play resource supply is the important reason for Hulu's success, but this content advantage obviously cannot be transported to China completely. This aspect lies in the Sarft strict content approval system, on the other hand originates from the Chinese netizen to the content preference difference.

Previously, Tudou CEO Wang said in an interview that Hulu's success in the United States does not represent a successful introduction to China, and that a particular audience is the key to the success of the model.

In addition, Hulu is about to face a rival, which not only includes more mature private video sites, potatoes, Youku, Sohu, cool 6, and more gradually large and rich resources of the "national team." These local video sites, whether in the user's usage of the depth of the analysis, or in the positive film content integration, has taken advantage of the first and user accumulation, Hulu how to strengthen its own advantages of the siege is difficult.

Therefore, there are people in the industry, when Hulu enters China, it needs to change the local conditions according to China's policy and internet environment, while retaining the original Hulu's continuous improvement of the advertisers ' service and User Service details, the adjustment of the video content supply is the core change of entering China: On the basis of following the preferences of Chinese network video users, While the flagship pure entertainment strategy avoids policy regulatory challenges, it highlights Hulu's manageable content advantages, especially the use of News Corp and NBC Universal's Asian Resources and film and music resources.

In any case, Hulu's pace has hinted at a shift in the competitive core of the future video industry. As Ecapital Capital CEO ran predicted, the future video competition is not the focus of bandwidth, technology, or even traffic, but the legitimate content of the Low-cost acquisition and Monopoly, is established with the copyright party's long-term, exclusive, mutual trust and cooperative relations.