Human nature is lazy, that is to say, most people have the lazy side more or less

Human nature is lazy, that is to say, most people have the lazy side more or less, which is not so much a human weakness as nature. Lazy is not good, but it can not be denied that because of human laziness, only to promote the birth of a lot of technological innovation and invention to meet people this lazy mentality, such as washing machines, dishwashers and so on. These inventions if the Qing dynasty at the end of the Westernization movement of the die-hards is "Kit Kat Lust", corrupted my Chinese hard-working, hard-working spirit.

Today, the entire internet is also some kind of "Kit Kat", which meets the need for people to get all kinds of information and work-life slack without having to toil. And the electric Business Shopping guide and Mobile internet Shopping Guide Class application, it is this lazy behavior further flourish. Because it's easier for you to find something you like in a way that uses this type of app, but is it just needed?

Why does it appear the electric Business Shopping Guide and the shopping guide application

Many reasons, such as Taobao for the representative of the traditional electric, because of a large number of goods and complex functions, has been unable to meet people's personalized needs, causing users to start to find more suitable for their use habits or preferences of online shopping forms. With the development of mobile Internet, the traditional electric power provider, although soon also designed its own app (such as Taobao), but initially design is not satisfactory, so give the shopping guide type app provides the opportunity. To the beauty of the representative of a group of shopping guide application by targeting different groups of people, design targeted products, optimize the user experience, thus gaining a good development.

Second, shopping guide application in addition to vertical subdivision of users, the introduction of a more suitable for a group of people, more refined their own characteristics, to explore and meet the needs of the target user's heart. Beauty said, Mushroom Street shopping to share the form of the community, not only more convenient to meet the purchase of female users and meet their performance desire (take out the baby to share the sun to others). Later pocket shopping will be positioned itself in the "smart" shopping software, hope to be able to calculate the user's preferences, to carry out accurate push, so that the user lazy habit of further development and utilization.

Moreover, in addition to the popularity of users, business support is also the key to the success of shopping guide applications. Taobao, for example, the vast number of Taobao merchants only a few shops can get a decent flow, 95% or more Taobao owners can not be seen by users. As a result of this long tail effect of a large number of Taobao shops into the long-term thirst for traffic, and shopping-type application is undoubtedly to solve this flow of hunger and thirst to provide a possibility.

This shows that the use of shopping guide is really a kind of just need, because it can better meet people to facilitate the pursuit of life. However, due to the major electric companies to guide the attention and micro-letter growth, the rules of the game is changing.

Transformation breakthrough or accept amnesty, this is a problem

May 2012, Ma Yun in the internal speech said not to support the upstream shopping site to continue to big, then Taobao began to tighten on the shopping guide Web site and the application of open API interface, no longer acquiesce to all kinds of shopping guide application to grab their own merchandise, and then set up their own social electric business shopping guide platform-Taobao u station, Ma Yun's "Grassland planning" is being methodically implemented. In this way, the beauty of the streets of the mushroom Street living environment is not as old as before.

On the other hand, with the emergence of micro-letter, businessmen saw the micro-letter public account marketing point, have begun to do their own micro-letter account, although this will not have a direct impact on the use of shopping, but is undoubtedly a knife was inserted.

Face before and after sniper, the old generation of electric business shopping guide and new shopping guide application naturally will not sit idly by.

Beauty says is diluting shopping guide color, positioning fashion media, do fashion magazines and the combination of the Internet. The income side continues to take the shopping guide income, on the other hand uses the media attribute to bring the advertisement income. Mushroom Street in early November on the line of the excellent store channel, the platform on the shop for the third party business operations, but also reported that the Mushroom Street at the same time with Ali to negotiate acquisitions, do not say a heart of hearts ready?

and shopping Guide Application pocket is to continue to increase the proportion of other electronic business platform merchandise, such as Jingdong, Xun, shop 1th, Suning and so on. Although Taobao occupies China's online shopping market share of 70%, this is a bit weak, but this move is still a suitable option.

The future of Guide application is not a dream

Although it seems that the surrounding environment is not very good for the electric shopping guide, in fact it is not.

First from the Electric Business shopping guide content source stronghold-Taobao, its external traffic is also contradictory, both the desire, but also worry about uncontrollable. Therefore, Taobao can not be a pole will be a boat shopping guide overturned. Second, Taobao most stores, the internal flow can not afford to seek external low-cost flow of demand, from this point Taobao is difficult to really lock the outside shopping guide. Plus Taobao lack of user day-to-day relationships, more of a business relationship, a short period of time it is difficult to make social products.

So where is the future of the shopping guide?

The biggest possible should be the mobile end, because the PC side of the electric Shangjiang has been basically stereotyped, and the mobile operator has not yet a single big situation, even Taobao is currently not on the mobile side to achieve its market share on the PC side. Coupled with the arrival of 4G, the future, whether it is a mobile electric shopping guide or have a shopping-type function of the app, have a lot of imagination space. But the premise is the product to the user demand accurate grasp.

In addition to the mobile Guide to the ecological environment has been completely different from the PC, the future will be the mainstream of business (from Taobao Double 11 and double 12 activities on small businesses give up, as well as small business siege Taobao can be seen in the future Taobao will abandon small businesses, and support the day cat). In addition, based on the limitations of the mobile screen and the fragmentation of user time, users in the mobile phone installed n different user Web application is not realistic, the need to buy shopping mobile phone shop app access to the whole network, to help users realize an app covering the whole network of goods.

Small and beautiful app how PK electric quotient big crocodile

While the current market share on the mobile side is not as big as their share of the PC, it does not mean that the situation will continue and when the dominance will be extended to the mobile end is only a matter of time. Then for those who have just come into the market new faces, how before there is a shopping guide predecessors after the background of the rapid growth of the electric quotient, is a matter of life and death proposition.

However, it is gratifying that Chinese Internet entrepreneurs in the not optimistic environment, still play their own talents, through vertical subdivision or alternative ideas to create some of the immediate bright shopping products. For example, 9 pieces of 9 packets of mail, folded 800 as the representative of the app, although not gorgeous but very practical, won the love of cock silk. and heap sugar, fruit Library and LC style collocation, then highlight a variety of fashion life information, collocation, crafts, creativity, etc., edited carefully recommended, coupled with the interface and simple style so that users have a good experience and also increased the user's goodwill.

And a call Kingfisher mobile phone shopping app (really think impassability why call this name, seems to be defective), with merchandise video function let a person in front of a bright, can let a person lazy to see words, coupled with similar IOS7 style UI design, also won a lot of users like. Although Taobao and so on before also launched with video products, but always did not take it as the main form, which may give the kingfisher opportunity, coupled with the issuance of 4G license, so that mobile video shopping will become possible in the future.

Look back, in fact, "users of shopping-type applications whether there is just need" this question, the answer has been very clear. As long as to provide users with real needs to meet, that is, with just the required products or services, and the electric business and shopping guide application is one of them.

Hope that in the future there are more innovative shopping products service users, so that users have more options. So mobile Internet is dynamic, and not still be the monopoly of those few giants, otherwise China Mobile Internet really will fall into backwater.