Humorous High brand website: cheezburger

As early as 2011, Cheezburger, the American humorous publisher, won a 30 million-dollar venture, and on the list of investment agencies, there were many well-known institutions such as SoftBank Capital and Foundry Group and Madrona Investment Group. Humorous publishers, where is the humor, and how to attract investors ' eyes? Now let's take a look.

In fact, it is a website that provides the core content of "cute animal pictures + funny spelling mistakes". It is said that its founder was profitable on the first day because, in addition to its huge page views and advertising volume, Cheezburger also succeeded in nurturing higher brand awareness, setting up Lolmart stores, selling books and greeting cards and other printed products.

High quality content is king

Cheezburger was founded in 2007 by Ben Han (Ben Huh), a former journalist, which provides easy and humorous content.

A few years ago, Cheezburger launched the humorous website Icanhascheezburger (icanhascheezburger.com), then gradually launched more humorous website, now its 50 sites will receive users submitted 15,000 funny photos (or video), 2 % will be posted on the site, and all sites have a total of more than 350 million page views per month.

The main source of revenue for the Cheezburger company is advertising. Many people may find it curious: how can funny content attract quality advertisers? Cheezburger chief Technology Officer Scott Prode (Scottporad) gave the answer: "To provide more high-quality content." ”

Providing more quality content has been the biggest driver of Cheezburger development, and has played an important role in the company's march forward, Prode said: "We put 80% of our energy into the content." ”

To ensure high quality content, all content is reviewed by 3 to 4 editors before posting to the site, and Cheezburger slows down the launch of the new Web site (which has previously launched two new sites). Prode said, "Users would rather go to a few big websites than to many small websites."

Multi-directional business development

It may seem incredible that the content of the difficult things such as humor jokes will have high quality.

However, advertisers have noticed the Cheezburger network.

Cheezburger recently began to increase its advertising campaign, and its small marketing team skipped intermediaries and contacted advertisers directly. TBS has recently cooperated with Cheezburger to launch a special promotional campaign for the TV series "A Neighbour from hell" (Neighbors from Hell).

In Cheezburger, the content obviously has the supremacy status, but the content also can in the form of the product.

For example, when the holidays arrive, they will focus on the redesign of the Lolmart store and prepare for the upcoming holiday. In the area of printed products, Cheezburger will soon launch a new book, and the company's previously published several books soon on the "New York Times" bestseller list.