Hunan and Hubei Province: abandon dining really feasible?

"Three public consumption" ban will blow high-end restaurants how cold, in 2013 attributable to shareholders of listed companies net loss of 564 million Hunan, Hubei and Qing (002306.SZ) should have the most say.

However, compared with Xiaonan (03666.HK) and Quanjude (002186.SZ), a series of transformation measures around the main business of catering dominated the situation in Hunan, Hubei and Hubei, the first group of A-share private catering businesses.

After several acquisitions in such fields as environmental protection, film and television, new media and big data, the Hunan, Hubei and Hubei Provinces recently chose to get out of their business cards and change their name from "Hunan, Hubei and Hubei Provinces" to "Zhongke Cloud" to reflect the business transformation more comprehensively and accurately.

There are close to Hunan and Hubei situation of capital M & A industry to the "First Financial Daily" reporter sighed Road, iron heart did not want to cook the Hunan, Hubei and the situation, these two years of transition really go a long way.

"Environmental protection, film and television, big data ...... What hot investment what. Transformation is not so coming, this does not meet the investment strategy." The M & A industry added.

When catering pioneer strip catering

Like most private entrepreneurs in China, their origins are similar. In more than 10 years ago, Mengkai, a small restaurant still in Shekou, Shenzhen, eventually turned Hunan, Hubei and Qinghai into a representative of the domestic high-end restaurant industry.

In 2009, Hunan, Hubei and Hubei Province successfully landed in the capital market. As the chairman of Hunan, Hubei and Hubei Province, Meng Kai successfully rewritten the rich list of Hurun restaurants, which made South Beauty, Netanya and other high-end restaurants jealous.

However, A shares of the first private catering company's brand up is not easy, "three public consumption" ban, as a public company, Hunan, Hubei, the performance of "embarrassment" was unreservedly placed under the shadowless lamp.

The beginning, for the transformation of Hunan, Hubei and Anhui Province, Meng Kai or focus on their own restaurant.

In the early stages of the transition, Hunan, Hubei and Hubei tried to make a difference in the "mass catering" by purchasing 90% equity of Shanghai Qiding Food and other catering enterprises such as Longdehua for the development of fast food and group meal business, but the final result was not satisfactory.

After that, the sight of Mengkai, which has gained fame in the capital market by investing in the three special cableways, has suddenly become extremely broad.

Since last year, Hunan, Hubei and Hubei began cross-border transformation. In July 2013, Hunan, Hubei and Hubei acquired a 51% stake in Jiangsu Zhongyu Environmental Protection Technology Co., Ltd. and entered the environmental protection business across borders. However, the acquisition was announced in May this year, termination, and Hunan, Hubei and Hubei had previously paid 50 million yuan intended intention of the deposit can be fully recovered there is still uncertainty.

In the first half of 2014, the transformation of Hunan, Hubei and Hubei Provinces was more intensive and frequent. Public information shows that in February this year, Hunan, Hubei and 情 情 issued a public announcement that the company wholly owned subsidiary of Hefei, Hunan and Hubei Province has signed a contract with the equity of Hefei Tianyan green energy "agreement"; March, one week acquisition of China Filmvision wonderful, flute film two film culture Company; May 12 Hunan, Hubei and Hubei launched 3.6 billion yuan huge refinancing plan, mainly for investment in new Internet media market; May 26 Hunan and Hubei jointly CAS Institute of Computing Technology, the establishment of "big data and network of new joint media laboratory."

For these rather cross-border and intensive capital operation, Meng Kai has given a rather tragic words: "I have no way to go in the restaurant industry!" It is reported that Mengkai plans catering business in 2015 all sold.

However, the relevant person in charge of Hunan, Hubei and Liaison Office of the Secretary told the "First Financial Daily" reporter, has not yet released for the catering business arrangements for the disposal of documents, all published in the company's announcement shall prevail.

Core competitiveness is missing?

In fact, the Hunan, Hubei and Hubei Provinces also announced the signing of an agreement with Shanghai Yingxiang Somatosensory Intelligent Technology Co., Ltd. to jointly set up Shanghai Cats New Media Data Technology Co., Ltd. On June 11, Hunan, Hubei and Hubei signed an agreement with Shandong Broadcasting New Media Co., Ltd. to open up the market for smart home cloud service.

Luo Qingqi, a consulting director at Parr, seems to have reservations about the divestment of the catering business in Hunan, Hubei and Hubei Provinces. From other areas of catering cross-border, the flexible space for business transformation can have, but behind this, as a listed company catering industry, Hunan, Hubei and Hubei's core competitiveness in the end is what?

Behind this, with the great "generous" contribution of Hunan, Hubei and Qinghai provinces, the market's concerns and doubts about the "shell speculation" and "blind restructuring" of Hunan, Hubei and Hubei Provinces have not subsided.

On June 26, a number of media reports said that Hunan, Hubei and Hubei are now making contact with the fast-broadcasting and they have fully settled the acquisition of the fast-broadcasting. However, the Hunan, Hubei and Hubei sides finally denied this cooperation. However, during the previous transformation, the situation in Hunan, Hubei and Hubei Province was also blamed for the project of cheating 60 million yuan in the real estate project on the 72nd of Taipei Road in Las Vegas, Wuhan.

According to the new constitution of the company to be released, although the company's English name is still "Beijing Xiangeqing Group Co., ltd.", The company's Chinese name has become "Zhongke YunNet Technology Group Co., Ltd.".

In terms of Hunan, Hubei and Hubei Provinces, behind this change of company name and business scope is the all-round and deep cooperation between Hunan, Hubei and the CAS Institute of Computing Technology. Announcement proposed, the company's future development direction, first, based on big data, providing cloud service platform; second, around the mobile Internet, home wisdom cloud terminal and other product models to promote the application, providing high-quality new media service experience.

"For the big data business, you need to understand the company focused on what areas, depending on the medium is what this business for listed companies is not easy.A mature strategy or not not only depends on the business situation, but also depends on the company for the industry The ability to grasp the trend.And the Hunan, Hubei and Hubei situation currently layout of these sections of the business prospects have the nature of question marks. "An analyst who declined to be named strategic analysis explained.