Hunan TV to support Mango TV to kill into the media: Copyright Exclusive distribution

has been in the industry has a keen insight into Hunan TV, and finally determined to draw a line with the new media, through the adoption of copyright-independent distribution strategy, to support the Internet video Platform Mango TV, Hunan TV This move, most of the video site on the sidelines. Mango TV Announces the solo broadcast today Hunan satellite TV in Weibo disclosed Hunan radio and television station long Lu Yibin a statement: In the future, Hunan satellite TV has a complete set of intellectual property rights of the program, will be broadcast by Mango TV alone, in the Internet copyright is not distributed, in order to build their own Internet video platform. He also stressed that the entire Hunan radio and television must attach great importance to copyright, including Internet copyright, the purchase of the program's copyright, especially the ownership of the program, must include or as far as possible include Internet copyright, all program copyright must be in their own hands. Programs produced on all channels in Taiwan are never allowed to cooperate with new media outside. Lu Yibin said. Early in the video industry, Hunan TV has begun to develop new media golden Eagle Network, and the launch of the video Business Mango TV. 2009 Mango TV announces its own operation and releases iOS and Android versions by the end of the year. This April, Hunan satellite TV will be golden Eagle Network and Mango TV two platform revision integration, the introduction of a new Mango TV network video platform, and the use of Hunan satellite TV combination domain name hunantv.com. And in the copyright strategy, Hunan TV all broadcast TV dramas and homemade programs, in addition to distribution to the video site, also in Mango TV broadcast, because of the previous experience is not satisfactory, Mango TV has been in the official video site role, did not cause much concern. Hunan TV's support for Mango TV, from the broadcast of the star-poor reality show "flowers and Youth" began to change, the program to adjust the previous authorization video site broadcast strategy, and let Mango TV to play alone, thereby killing into the fierce competition in the video site. Video sites to keep watch for video sites, the purchase of Hunan TV Internet copyright is usually a very large expenditure, which is the most important variety show. This year Love Qi Yi to 200 million yuan price exclusive access to "where dad" second season, "Happy Camp", "Day Up", "Big change", "We date" 5-file variety show 2014 copyright. At present, Archie Art did not make a statement on this matter. Related personage discloses, Archie Art and Hunan satellite TV not only the copyright cooperates, the network linkage aspect also has the plan. Before Archie Art and "Henan TV" launched the network Linkage program "Chinese characters hero" get good results. Sohu Video, Youku Potato this year in the power of the purchase of comprehensive arts is not very strong, but is to increase the self-control of the arts, homemade drama investment, and positioning its strategic focus. This strategy is to reduce copyright costs on the one hand, but also to reduce television stations rely on as much as possible to fight for the right of speech. Youku Potato said that it has maintained good cooperation with the Hunan Guardian, we believe that the cultural and entertainment industry based on internet technology has great potential, need to come from all sides of the force. We believe that the future of the organization model will be o+o (online fusion). Even if you buy it at a high price2014 Hunan TV copyright of the love of Qi Yi, self-control is also the focus. Not long ago it announced the establishment of Chun studio and Gao Studio, coupled with the establishment of the MA studio, hoping to use the power of traditional television people to make breakthroughs in self-control. There are video site practitioners that video industry in China for nearly 10 years, the copyright content has already entered the global layout of the United States, the British drama, Korean dramas, Japanese everything, 2013 from the major brands to make a strategic direction of self-control, even with the full support of Hunan Satellite TV copyright, Mango TV is afraid to shake the industry pattern. TV anti-attack video industry in fact, in the past year, with the capital in the video site operation more and more, many television stations have begun to curve the layout of new media, the same through a single broadcast strategy to support their own platform. To obtain SMG hundred-vision investment in the popular, has been the Oriental TV 2014 variety show exclusive copyright, and in the network integration attempt to deep cooperation. and get Suning investment pplive, Insunin and Jiangsu satellite TV with in Nanjing and advertising and other relations, the Jiangsu Guardian's multi-file variety show exclusive copyright. Analysts believe that television has clearly seen the potential of video sites, the relationship between competition and cooperation for many years, but the TV station to the video industry penetration signal has become increasingly obvious. Although not all TV stations have the courage to operate the new media independently like Hunan TV, they are all bundled in various ways. Popular CEO Lo Jiangchun that in the video industry shocks and even subvert the television industry, the TV station is still the remaining weapons are strong content and strong brand. If also sell content to video website is tantamount to Tiger, feed big wolf Cub. On the contrary, if the content and brand to achieve the ultimate, in the future video competition, there will be photoelectric place. He also stressed that the new media brothers do not be complacent, television station this sleeping lion once woke up, is unstoppable! But is this a good way to go? Mango TV, for example, has the advantage of being a fiery, do-it-yourself program that attracts huge traffic and users in the short term. Disadvantage is because of competition, its platform can only have the content of Hunan TV, and users will often be transferred with the content, in the "where the father go" before Hunan TV has a long time of homemade comprehensive arts trough period, will lead to the fluctuation of mango TV flow is very large. And if you want to expand influence, Mango TV must buy more other copyrights, but based on the competition with other television stations, as well as the comprehensive platform to buy copyrights, bandwidth costs required by a large amount of capital technology investment, will also be a limiting factor for Mango TV development. From the experience of Mango TV still lack of performance, "Flowers and Teenagers" aired by a lot of netizens spit trough, such as search is not optimized, the entrance is not obvious, mobile phones and PC, pad did not completely get through, live TV when the PC side does not provide webcast services and so on. Video industry personage thinks, from the technology and content reserve, the TV station and video website still have the disparity, especially in the internet thinking aspect not short crisp, alone whether can let Mango TV stir the video industry, still waits for the market viewSrebrenica。