Hunan Satellite TV through the exclusive authorization to support their own network video media "Mango TV", is in the consumption of the last point of the separation of the savings system?

In the mention of Hunan TV and other television stations, we praise is actually the production of Hunan satellite TV production capacity, rather than Hunan satellite TV communication platform strength. As China's long-term production is not separated, the term "TV station" has given multiple meanings, so that the public can easily confuse the "content production capacity" and "communication platform strength" two concepts.

And in the mention of Youku, Archie Art and other video sites, we praise most of its platform services, its own aggregation of high-quality content, has a good user experience, at the same time already has a more powerful brand.

Big satellite TV to do homemade program alone, in fact, in the consumption of the last point of separation of the savings, but also rely on the national resources of the continued almost no profit investment. Hope that the TV channel is still the mainstream media this last time, try to develop their own new media platform.

This kind of attempt is the local radio and television and radio and TV's Big Boss welcome, after all facing the new media to the mouthpiece's impact, they too hoped can continue to let this mouthpiece one alone big and eminence. But the rapid growth of the new media relies on genes that are destined to succeed from birth--the operating mechanism, and the Internet, which has the potential to be infinitely free and transparent.

The fundamental operating mechanism of the different, doomed to the television station does not have "dimensionality reduction" ability. Even if individual leaders have the vision of "dimensionality reduction", it is difficult to shake the whole system of trees. In the end, in the face of more advanced productivity competition, short-term leadership can not escape the long-term failure. Because the advanced productivity itself has the genes of self evolution, at the same time in the future channel has been groping ahead to accumulate for a long time.

Imagine when new media channels are strong enough to influence that when people are exposed to information that is no longer a traditional TV station via cable/wireless, it is through PCs, mobile phones, PAD, OTT TV, wearable equipment and even sci-fi movies (not far away), Then will the Tencent video directly packaged to buy Hunan TV all the program production team? Will Alibaba at that time from Fifa hand outright buy the World Cup direct broadcast full powers? At that time, Baidu Archie Art will own money to do a strong lineup of Super Spring Festival gala?