December 26 News, Hunan Step by step High commercial group for several months to build a step-by-step high online shopping mall will be officially online today. It is understood that the early adoption of consumer coupons, game draw, micro-credit promotion and other activities attracted by the number of registered members has reached 300,000.
Step by step high online shopping mall to open
Step-by-step high power trader CEO Li Xichun said that the next step of E-commerce will be to see the rise of local electric dealers, as well as O2O the implementation of the full channel strategy. and Li Xichun Introduction, step by step is to create a "full channel, the whole industry, the whole category" of O2O local network shopping platform.
According to previous plans, step by step high full channel strategy will integrate PC mobile phone app+ micro-letter Shopping + offline channels. Step High Mall members through all kinds of mobile terminals for merchandise browsing, integration inquiries, online interaction, after-sale services.
Step by step High mall will also build personalized service modules to meet the phone recharge, express mail, ordering and so on functional services.
As a result of step by step high to the supermarket business started, its online mall early products will mainly focus on the online supermarket category of life breakdown products, and provide rapid delivery service. And on line, step by step high online shopping mall commodity quantity or to reach about 50,000.
However, some people in the industry view, step by step high now revealed the strategy is temporarily not clear enough, online business is more offline business and gain: Online supermarkets will be more abundant in the category, with the same line under the same inventory, reduce the fresh loss rate, guest group differentiated Services.
Still, the CEO of Li Xichun, the chief executive, has made a big commitment to some of the advantages of public preaching.
Li Xichun once said, step by step high will be used 2―3 years, in Hunan to achieve 4-hour arrival, in the core market, such as Chang-tan first to do two match a day; step by step high group of more than 300 supermarkets, shopping malls, convenience stores will be as a step high mall temporary warehousing and regional Operations center or from the point
At present, step by step High Mall page has been able to see a part of the main category of Backgammon Mall, fresh, food, a protection, mother and child are the big head.