Hunan TV First "eat crabs" to enter the network game platform

The rapid growth of the online game market attracts many investors, even the television station can not restrain. 　　Yesterday (21st), "Daily economic news" from Hunan Satellite TV learned that after the launch of "Mango Mobile game Paradise" a few months ago, Hunan TV will also be launched in its new media platform Golden Eagle Network called "Mango Game Paradise" online game platform, become the first in the field of online "crab eating" TV. 　　In this respect, Golden Eagle Game Division director Liu yesterday in the "daily economic news" interview, said from mobile games to online games, announced that Hunan TV will reach the full reach of the game field. To enter the network gaming platform according to the "iResearch-2009 year second quarter China online game industry Development Report" published in the second quarter of 2009, China's online game market scale was 6.9 billion yuan, an increase of 35.9%, the chain growth of 12.1%. 　　This is the first time since the second quarter of 2008, Quarter-on-quarter growth reached two digits. "The market for online games is huge and China will be the most important online gaming market in Asia," he said. 　　Liu said that although the domestic online games market competition is more intense, but Hunan satellite TV to enter the market has a unique advantage. "Our biggest advantage is to have a strong publicity platform!" 　　"Liu believes that the high operating costs has been a lot of small online gaming enterprises are difficult to cross the threshold, and for Hunan TV, whether direct advertising, or with the program, will be the elements of Hunan satellite TV as far as possible throughout the platform in each game. In fact, as early as this June 22 this year, Hunan TV has begun to play in the field of action, at that time, the launch of the "Mango Mobile game Park" platform and nearly 10 mobile phone games, in just a few days to download the amount of up to hundreds of thousands of times, especially with the "Happy Girl" program hit, the same name mobile phone games have been warmly sought after by fans.　　According to the reporter understand, at present, the game platform has launched 20 balance mobile game. 　　Liu said, this is only just beginning, Hunan satellite TV has been well-known with the domestic game enterprises, there are a variety of games in close research and development, "Mango Game Park" will continue to launch various types of online game products, full force online game market. 　　Online games or into a new profit point. Chen, general manager of industry research, said that the network game and Hunan Satellite TV's related business is not too much relevance, and Hunan TV to choose the biggest reason for the net is to find a new profit point for its golden eagle. According to the daily economic news reporter understand, the current golden eagle net mainly income from copyright revenue, mobile phone short message business and network advertising business. 　　According to Chen revealed that the current golden eagle net advertising revenue only millions of yuan. On the other hand, in the year 8 million ~1000 million of new game users driven by the number of Chinese online game users in the next 5 years will maintain a 13.9% annual composite growth rate, and users of the game is also constantly mentioning the demandRise。 "Online games have become the most absorbing gold industry!" Hunan TV is just fancy this! 　　"Chen said. 　　Industry expert Song that how to convert hundreds of millions of of Hunan TV viewers into game users is the key card of Hunan TV in this big gamble, not only depends on whether their game professionals, technology and service strength is strong, but also depends on whether hundreds of millions of of TV viewers are willing to pay for this gamble. In this respect, Chen pointed out that, as a powerful television entertainment media, Hunan TV audience groups are relatively active, but also has a certain consumption potential. 　　However, the operation of the Internet experience, the specific mode of operation for Hunan TV, is also a small challenge. Chen that, whether from the audience back to the wireless business, or a grand split game, can explain the trend of multimedia is the future development. "Integrated marketing is already the consensus of the industry, for traditional media, through television, mobile phones, networks, outdoor and other forms of media mix has become a trend!" "For the new expansion of online games, Liu optimistic attitude." He said that in the future Hunan TV will also play games, video and other new services and television resources a high degree of integration, to create "the first network entertainment life platform."　　(Every trainee reporter Xiaixiaoping from Beijing) (Daily economic News)-Home-Subscribe to QQ mailbox with the most closely related to the Chen 9 people (illustrated)