Hundred Baozhang: Mobile payment changes the core value of business model

With the outbreak of mobile interconnection, the world's largest mobile internet industry conference Gmic has also become the collective debut of the Internet upstart. 2014GMIC Beijing attracts 15000 of people to assemble for the next 5 billion mobile internet dream. One of the most popular is the May 5, the first Mobile finance summit, the country's hottest bat under the hundred Pay, Alipay, Tenpay leaders gathered to speak. As a witness to online payments from the zero rise of the domestic first batch of online payment industry pioneers, hundred pay Mister Zhang's speech the most impact, Zhang in the speech: today's mobile internet gives everyone who knows how to seize the opportunity to a willow opportunity. Thoroughly to play all aspects of the director. The shift in the core value of his payment in the mobile business ecosystem has also become the focus of media attention. In the mobile era, payment becomes a comprehensive ability 2014, mobile payment battlefield will usher in more focus and more competition. The focus of competition will revolve around the contention of the mobile portal and the layout of the payment scene. Zhang is a manager who understands technology, and has invented the real time liquidation method and its system of the logistics and so on which the electric business enterprise relies for development, its insight to the ecological change is very keen. In today's 2014GMIC Financial Group speech, Zhang stressed that the core value of capacity to pay has changed in the mobile age. In the PC era, shops and individuals did not have much else to pay for, just hoping to pay more quickly. In the mobile era, the ability to pay for the category put forward higher requirements, to achieve coverage, innovation, technology and other comprehensive capabilities. Zhang talked about the so-called cover, that is, to cover the front end of traffic, back-end coverage of the scene, can be completed to pay the closed loop. In the mobile payment entrance coverage, the industry has an unwritten entry threshold, who has 100 million users, who is the platform, who is the entrance. Baidu is now one of the companies with the largest number of billion-class club products, with 14 users of hundreds of billions of apps. Baidu Mobile Search The daily average of more than 100 million active users, mobile phone Baidu app users more than 500 million, monthly active users more than 100 million, Baidu Mobile map, the number of users of mobile input method is also far exceeding 100 million. Baidu is already in a leading position in the entrance coverage. In the payment scene coverage, April 15, Baidu Wallet official debut, the first batch has access to Gome online, easy to Amoy food, adjacent shops, Jiuxian Nets, Archie Art, where to shop. At present, the telephone bill payment, the net buys the movie ticket and so on has connected the Baidu purse, recently introduced the light Pats buys the movie ticket as well as 51 Half-price tour preferential activity, also is the Baidu actively constructs the mobile payment scene. Secondly, in the mobile payment technology, Baidu Wallet is the first to provide a "photo pay" function, is a based on image recognition technology, users can pay with the clap, thus greatly enhance the technical content of payment and transaction efficiency. Zhang that mobile payment is a comprehensive battle against the ability to pay. Demand is transformed from information acquisition to service acquisition we know that traditional business is the channel for the King, because the channel has mastered the flow of information, businesses and consumers need to rely on channels to complete the transaction. and mutualNetworking enterprises to reorganize the mode of information flow, directly through the computer, mobile phones and other terminals to the merchants and consumers docking-so that the information is not known as the basis of the traditional business began to disintegrate, the channel's core capacity of one of the information flow by the Internet replaced. Zhang said in his speech that today's user needs have changed a lot, previously addressed by people to information acquisition, today is the acquisition of services, in the acquisition of this service plays a very crucial role. In the mobile payment ecology, as more and more kinds of enterprises change to the mobile ecosystem, which makes the users not suitable for the services they need, the explosive development of information makes the matching efficiency of the users and the merchants who provide the required services lower. Zhang that Baidu Wallet is to let the Internet to solve a deeper problem: after taking the role of traditional business information flow, jump again, complete from information flow to passenger flow changes. At present, 65% of the demand in mobile search is related to payment, users want to search can efficiently match the required services to complete payment purchase. Today there is a restaurant to see whether the phone can be directly completed payment, this demand can make the payment link to your service path to change the shortest. Baidu to let you know to become a Baidu you get. Zhang that, after the Internet company grasps the information circulation, the management of the passenger flow is inclined to the data ability, can effectively access the information circulation platform, obtains the passenger traffic data, transforms into the passenger flow, becomes the Baidu wallet and so on the core work of the mobile payment tool. Baidu Wallet effective interface demand and payment with the mobile payment environment, the scope of payment capacity changes and user demand changes, Baidu Wallet development, will play a very good role in bridging. In his speech, Zhang stressed: In the mobile internet age, payment is an ability. Comes with the user's needs. Baidu Wallet is the user needs accurate grafting to the ability to pay, so that users anytime and anywhere to get services to solve user needs. And with the needs of users to receive merchants, for businesses to bring traffic and passenger flow, this is the mobile payment of the new ecological model, more suitable for industry development opportunities. Baidu Wallet is accompanied by the consumption scene to arouse the application, he is not a distraction of things, you want in any one application, it can be very convenient wake-up. Baidu Wallet is Baidu company facing the next 5 billion opportunities of mobile internet core products, but also the future of competitive mobile finance window. Zhang concludes that past mobile payments are just a small part of the mobile transaction, but through the entrance, scene, pay three-pronged, mobile payment the biggest role is not only limited to pay, but in the link, accurate link to each person and the services they need, in the future will be in all walks of life, various areas of the emergence of huge business opportunities.