"Hundred Li brand" or will be all settled in Dangdang

"TechWeb Report" August 21, people familiar with the matter, said, Belle International excellent shopping online shoe city has been with Dangdang for many rounds of negotiations, Dangdang "hundred Li" related search guidelines quietly online, "hundred Li brand" or will be all settled in Dangdang.

Belle International has been involved in E-commerce since 08, at present, has formed two major parts: one is the hundred Li International wholly-owned operation of the independent consumer platform to buy online shoe city, has become one of the top two domestic footwear, but also a number of core flagship stores, that is, sales of men and women shoes and sports footwear stores. If the hundred-Li International excellent purchase of online shoes City Group is true, then settled in when the goods will be the integration of these two parts.

Click on the Belle Link entrance found that most of the products for the optimal purchase of online shoes city shoes brand, including its stable domestic market sales of female shoes in the top three belle/hundred Li, teenmix/days, tata/her brand. These brands belong to the shop for hundred Li's platform for the purchase of the network shoes, in Dangdang to "excellent purchase official flagship store" form. In the flagship store home, in addition to the main men's and women's shoes and sports shoes, clothing and luggage products in it.

If you buy online shoes city when, consumers can buy in Dangdang all of the brand merchandise, including the new quarter, the price is far more affordable than the physical mall, later also do not rule out will increase the shoes and clothing brand, effective supplement Dangdang clothing shoes category. Cooperation between the two sides, will bring the electric business and the traditional sales channels of complementarity and advantages highlighted, especially the brand products online sales, will drive the high growth of the network shopping market, further verify Dangdang "Please come in, go out" platform strategy, indirectly increase the rapid growth of electrical dealers and consumer habits quickly change.

At present, Dangdang has not yet about the purchase of online shoe city information outflow. Industry experts said that the footwear network shopping platform can do a good job, the key is whether by the rapid growth of commodity category, to achieve rapid expansion. From the Hundred-Li International excellent shopping online shoe city operation, has joined the current network to buy the highest growth in the clothing category, in order to continue to expand the platform, increase the penetration rate of Internet users, and the integrated type of electric platform Dangdang cooperation, but also reasonable.