Hundred-Vision Net gain 20% investment 100 million dollar dash mobile internet

and pick News August 20, Hundred Vision (600637, shares bar) (600637,sh) Released 2014 semi-annual report, revenue growth of 26.91% to 1.429 billion yuan Year-on-year, attributable to the listed company's net profit growth of 20.72% to 388 million yuan. Company IPTV, OTT, smart TV screen new media active users to break through 55 million, become the largest pay TV new media operators. The company issued a major investment announcement on the same day, announced to the "China's first mobile advertising platform"---Edersch (adsage) investment of nearly 100 million U.S. dollars, in order to build a recent revenue over 1 billion, medium-term scale of up to billions of yuan across the screen digital advertising cluster Platform cloth key chess. With this matching, the hundred-vision said it will also build across the IPTV, OTT home digital interactive television advertising, internet video advertising, mobile internet advertising and outdoor mobile digital advertising platform for the spread of digital advertising. The platform sales target plan reached billions of yuan, will also become the next major revenue module company. So far, the whole media advertising and digital marketing strategy layout in the "Platform +x" of hundred-vision is more complete, that is, IPTV, OTT, Smart Television as the representative of the new media interactive television advertising, to popular network for the representative of the Internet precision brand advertising, to "good 10 media" as the representative of the outdoor digital media advertising, As well as Edersch as the representative of the Internet advertising and digital marketing across the screen. Zhang Dazhong, vice president of Shanghai Cultural Broadcasting and Television Group Co., Ltd., deputy chairman of the New Media Co., Ltd., said that BesTV + adsage (Edersch) = Bestad (best advertising), the next hundred vision will build China's largest "network video advertising alliance and precision Platform", and will be integrated into the traditional TV advertising and digital advertising marketing program and precision Marketing system. Semi-annual reports show that as of June this year, the IPTV User Service of 22 million, High-definition TV, Ott set-top box over 2 million end (user), the number of smart TV All-in-one users over 33 million. The total number of corporate pay TV subscribers has exceeded 55 million, continuing to sit on China's first "TV New Media Portal". At the same time, with the popularity of smartphones and 3G and 4G, the number of mobile phone TV users up to 20 million households, income growth over 67% year-on-year. "The huge new media user scale will further enhance the high valuation expectations of the new media platform economy," the brokerage analyst said. ”