Hundred-Vision New Media Co., Ltd. and Microsoft jointly announced

Today, the New Media Co., Inc. (hereinafter "blockbuster") announced with Microsoft that it would release the Xbox One in China this September. This is the first time in China to release such a game, entertainment functions in one game entertainment system, the listing of this product will create opportunities for Chinese game developers to bring their ideas to the players at home and abroad. Xbox one will bring games, entertainment, education, fitness, and many other great experiences to game enthusiasts.

This is after the hundred-vision and Microsoft in September 2013 to set up a joint venture company Shanghai Hundred Together Information Technology Development Co., Ltd., the two sides of another significant progress in cooperation. The two sides announced that they would jointly build a "new generation of home entertainment centres". Hundred is the Shanghai since the trade area officially listed in the establishment of the No. No. 001 Enterprise.

"The Xbox one landing in China is an important milestone for Microsoft and the industry as well as our vision of delivering the best gaming and entertainment experience for more users around the world," said Yusuf Mehdi, vice president of Microsoft and director of hardware and design studios Yusev Mehdi. With extensive experience in providing innovative entertainment content, the company is the best partner in China for Microsoft's Xbox business. ”

"The Xbox is officially on sale in China, marking the Xbox will be the first to release the" Home Entertainment center "function of the game machine," Shanghai radio and Television, Shanghai Cultural Broadcasting Film and Television Group Co., Ltd. Vice President, Zhang Dazhong Information Technology Development Co., Ltd. Chairman said. "The launch of the Xbox will be a milestone for the company to enter the home entertainment market and bring new profit growth to the company." Next will be with Microsoft follow-up in the game content research and development to carry on the continuous investment, through with the global Top team, the development fusion Chinese culture characteristic television game, provides the important content and the channel support for the Chinese local video game to go overseas. ”

The game of entertainment is rapidly affecting the whole of China. China currently has nearly 500 million gamers, about one-third of the country's population, a figure that goes well beyond the combined population of North America. In 2013, the total output value of the game industry was more than $13 billion, which grew 38%[1 from 2012, most of which came from computers, mobile terminals and online games. The establishment of the Shanghai FTA has brought new opportunities for Xbox One, and Microsoft will lead the next generation of games, entertainment, online education and fitness experience into a new era of vigorous development.

Zhu Yongrei, vice minister of the Shanghai Municipal Government propaganda department and director of the Shanghai Public Information Office, said: "It is a great achievement for the Shanghai FTA to share with Microsoft The announcement that the Xbox One of the home entertainment center was officially sold in China this September. At the same time, the collaboration of two global leadership brands has undoubtedly created a new entertainment experience for the vast majority of consumers. ”

As part of a collaborative framework, the company will invest in an innovative project to help game creators and developers create, publish, and sell games based on the Xbox One platform in China and other global market offerings. In China, Microsoft will work with traditional retailers to build new growth categories and work with the company to explore opportunities in telecom operators.

The Xbox One will be exerting its new market in the second half of this year following the launch of the most successful product in Xbox history. So far, Xbox One has sold more than 5 million units in 13 countries, up 50% from the same period as the Xbox 360. Continuing this momentum, Xbox one will be a strong whirlwind in 42 markets around the world this September.