Hundred vision Rich, a cut investment three companies are not soft

Within one day, the rich and deep in the hundred-vision through the investment of Song Hua Cable, cable shell Digital, popular 3 companies. According to a recent bulletin released by the video, the company intends to invest nearly 800 million yuan to increase the video of the entire industry chain, of which 300 million yuan to participate in the Song China Cable, 84.96 million yuan investment in the radio and television industry domain software development and system integration of the supplier cable shell Digital 11.8% Equity, 400 million yuan to buy a popular 28.72% equity. With the increasingly fierce competition in the video site, Archie, Youku, and other video site market influence gradually increased, the industry pattern has been basically determined, at this time, the huge capital into the hundred-View to the bureau I am afraid it is difficult to shake the market.

According to the public announcement of the third acquisition of the popular shares announced that, due to games, shopping and other aspects of the decline in 2014, the popularity of the annual loss amounted to 120 million yuan. In the face of popular last year's huge losses, the hundred-vision but again shares, triggering the industry on the strategic layout of the hundred-vision many speculation. The popularity of the stock will help make use of the popular Internet team to enhance its own advantages in online video, mobile video, internet TV channels and platforms, according to the blockbuster.

Chen Shao, deputy dean of the Institute of Cultural and Creative industries at Peking University, saw that the company had already owned some of the popular shares, and the stake was intended to provide financial support for a popular grab for market share. Because the Internet video business is the indispensable industrial structure of the hundred-vision.

"Although the popular market share is relatively low, but because the current domestic large number of video sites are still in the stage of capital investment, basically did not achieve profitability, the hundred-vision to continue to inject capital into the popular, although the risk is greater, but ' not to flow outsiders ' is understandable." Chen Shao said.