Hundreds of Amoy brands borrow Orchid Pavilion set potential to seek overseas electricity market

"Billion Power network News" March 20, according to billion power network to understand, foreign trade, the website of the company's Web site Orchid Pavilion launched at the end of November 2012 for domestic apparel brands overseas line special selling channels, has been and more than 100 network apparel brands to cooperate.

"Special selling" refers to the sale by means of a limited discount, and the pattern of the special selling business of the Orchid Pavilion is the same as that of the buyer's website. The brands participating in the sale will launch a seven-day special sale on the Orchid Pavilion's special sale channel. At present, Han-Spokane and the Royal card and other Amoy brands are also with the Orchid Pavilion set potential to cooperate, through the Orchid Pavilion set potential of the special selling channels will be sold to overseas markets.

Foreign trade business of the Orchid Pavilion set potential of its own clothing brand TS also participated in the two special selling activities, the relevant person said 7 days of sales reached 100,000 U.S. dollars. Orchid Pavilion Set potential did not disclose other network brand sales, but to billion power network said that the current special sales channel traffic, and has a high repeat purchase rate.

Orchid Pavilion Gathering potential supply chain development director Fan Li said Orchid Pavilion set potential through the procurement of the way and network brand cooperation, only the brand to provide product information and pictures, logistics, customs and payments and other links by the Orchid Pavilion is responsible for the Amoy brand has greatly reduced the difficulty and cost of overseas trade test water. Orchid Pavilion Set the launch of the business also makes part of the initiative has not planned to open up overseas market Amoy brand participation.

"At present domestic brand export self-confidence may still not enough," Fan Li said, Hope Orchid Pavilion set potential energy for domestic excellent brand to provide an overseas trade test water platform.

At present, each participating in the Orchid Pavilion collection potential brand can provide about 100 styles of goods. is conducive to the full display of brand style. Fan Li to billion power network introduced, according to recent months of sales experience, the style of unification, complete sets of goods more easily welcomed by overseas consumers.

Fan Li said that because the domestic brand in foreign countries do not have the corresponding visibility, so the Orchid Pavilion set in the special selling activities will be the value of goods and price performance as the standard, and its brand value to zero.

Orchid Pavilion Set potential and brand between the tacit understanding between how to become the current special sale business The biggest difficulty. Fan Li said that the current Orchid Pavilion set potential and network brand cooperation is the reason is that the network brand and Orchid Pavilion is more easy to cooperate with the network brand in the provision of commodity information, the matching of goods and replenishment and other aspects of more skilled and rapid.

It is reported that the Orchid Pavilion set potential was established in 2007, registered capital of 3 million U.S. dollars, is currently the number one foreign trade users of the website. The company was founded at the beginning of the United States Silicon Valley and China's famous venture capital investment companies, the establishment of High-tech Enterprises, headquartered in Beijing.