Hunger marketing in the internet age

Hunger Marketing Little Mind

The concept of hunger marketing may not be clear to many people book. In fact, in economics, hunger Marketing refers to the desire of commodity producers to reduce production, so as to regulate supply and demand, creating a false demand for goods to maintain higher prices and profit margins. Simply put, commodity. Li there is a "do not love so much, only love a little." "Also aptly describes the marketing of hunger. Every year, Hermes will launch the world's limited edition of luxury bags; some foreign luxury brands, marketing strategy more cattle, if the buyer's "bad character", even if pay no more money also do not sell; the fruit flour lining up all night to buy new products, white iphone4 price is more expensive than black; these all belong to the marketing of hunger.

Remember, "know" on the line that will, forum, QQ Group, meager, watercress, every day, someone in the registration invitation code, a registration invitation code difficult to ask Ah, and even some people in the online hawking know the registration code. This should be a knowledge of the team's product operations: 1, first allow some users to use, collect feedback information, to achieve the purpose of the closed-loop, 2 limit registration at the same time, strengthen the network soft text promotion, to the product of a layer of mysterious color, attract unregistered users, bring users a sense of demand; this hunger marketing is undoubtedly successful, This situation probably more than six months later, the registration code only slowly open. I once lost interest in it, can register successfully into the home page that moment, I am unusually excited, experience a few days, I began to disappointment, design no bright spots, the content of general, many questions of the answer to repeat or value too low, too many diving users, now I almost half a month, blindly browsing several pages, sometimes directly jump out.

How long can we tolerate it?

Internet culture emphasizes open sharing and fast and convenient, the introduction of a product should be better, so that ordinary users to use the product as soon as possible, the problem of discovering products, timely iterative improvement. I have been waiting for nearly half a year to learn from the online to the successful use of the product, during which time I lost interest. Our tolerance time is limited, for a thing can not maintain a long enthusiasm, because this is the Internet.

Psychological gap

Everyone has such a life experience, the more you expect something, the more likely you will be disappointed. For example, a pair of boys and girls shoes, chatting on the Internet very high, chatted about half a year, every time the boy shoes requirements meet, always be the girl shoes for various reasons declined, and then they finally met, and then they never talked. The longer you wait, the more likely users will be demanding products, or even more than your imagination, once the psychological gap is too large, users will be disappointed with the product.

A good product is a fundamental

In the Internet, products that provide value to users are fundamental, that is, to meet the needs of users and provide users with an excellent experience, and then with the appropriate marketing strategy for hunger, hit.