Hunger Marketing is the traditional industry to enter the power of the dealer's killer

Traditional electronic Business websites want to be profitable, depending on how they are marketed. Marketing Well, then the merchant can quickly get the target traffic and get orders.

However, the internet world is changing day by day, the marketing way in these two years also quietly changed. Recently, the marketing of hunger has come to fire again. As a big killer of millet technology, hunger marketing can be regarded as a successful marketing case. Millet through the hunger marketing can be in a short period of time to sell every round of the mobile phone, this fully explained that hunger marketing to a certain extent can be a reliable marketing tool. I believe that the marketing of hunger is also suitable for the traditional electronic business site.

Current data show that there are many traditional online network of electric dealers began to imitate the marketing of millet hunger, although there are a lot of traditional electric dealers in imitation, but the real imitation of the successful electric website is very few, perhaps a large number of unsuccessful electric dealers because they do not really grasp the essence of the marketing of hunger, they are just blindly follow the bandwagon, What popular and what, for the hunger marketing itself is not understand what, so have failed to end.

So what is the marketing of hunger? How does the traditional electric dealer website do well The hunger marketing?

In fact, in marketing, the so-called "hunger marketing" refers to the intention of the commodity providers to reduce production, in order to regulate supply and demand relations, the illusion of manufacturing demand, maintain higher prices and profit margins of goods. The author itself is engaged in the glasses industry's website, has been doing hunger marketing to sell glasses, for the hunger marketing I think it is through the regulation of supply and demand at both ends of the sale of the terminal price, to achieve the purpose of the fare increase.

On the surface, the operation of hunger marketing is very simple, as long as a surprise price, to attract potential consumers, and then limit the supply volume, resulting in the supply of short selling illusion, so as to increase prices and earn higher profits. Maybe Millet and the author is not the same, they are mobile phone prices, high performance, but also have to make an appointment, the price will not be booked, the most important is the beginning of the high price finally turned into a low price, such as the red Rice mobile advertising price 999, the final announced the price is 799.

For the traditional electric dealer website to do hunger Marketing, the author is still very recommended to do, the author of the traditional glasses of the electronic business site often do hunger marketing, in fact this method is also because the site does not have the flow, weight and ranking, however, in A5 marketing to do SEO diagnosis they give marketing advice, the late marketing effect is very good, The author's website also successfully sold a lot of goods. Therefore, the author thinks that the marketing of hunger is suitable for different traditional electric business website, the following simple and everybody exchanges, to see how the traditional electric business website is how to do hunger marketing.

The traditional electric Dealer website makes the four steps of The hunger Marketing:

1, cause for concern

The first is to arouse concern. Want to successfully implement hunger marketing, first of all, to arouse the attention of users, if users of your site must be interested in the product is not, how to hunger say? So let everyone's attention to the product, is the first step to establish a preliminary understanding, usually free and gift is the most attractive means to attract users, of course, can also be through free marketing to arouse the attention of users.

2, build the demand

The second is to build demand. If only to arouse the attention of users is not good, but also let users find their own products need, if we are only concerned about, but they do not have the need, do not want to have, it is still not up to the goal. So, let the user build the demand.

3, set expectations

Then, create expectations. If you succeed in causing user attention, but also need to add a fire, is to help users build a certain expectations, so that users of the product interest and desire to have more and more intense.

4, set up conditions

Finally, set the conditions. If the above concerns, requirements, and expectations are well established, the final step is to establish the conditions needed to get the product.

How do I do hunger marketing?

The author of the operation of the traditional glasses industry, the electric business site, the main myopia glasses, sunglasses, corrective vision and other glasses. To know the eye is the heart of the window, if the eye myopia is how sad to urge one thing, so some nearsighted people will wear glasses, or through glasses to correct eyesight. From this point I think of the marketing way of hunger, users if it is just beginning myopia or myopia for some time, but the time is not very long, at this time can be worn glasses to correct eyesight.

This glasses only has this website, the other website is not, and the glasses quantity is limited, each batch only has 1000 pairs of glasses, moreover the user needs to make an appointment before buying, buys the time to depend on the reservation code to be possible. First of all, the author of the glasses in the industry is very famous, there are many users choose us, so do hunger marketing effect is very better. Finally, many users through the booking code to the Web site to buy glasses, if you are good enough to grab a pair of glasses, of course, each account to limit a pair of glasses, if the round did not grab glasses can wait until next month.

Traditional Electric Dealer website combines O2O to do hunger Marketing:

The author of the glasses Shop is online and offline combination of Web sites, the reality of which there are façade shops, but also the chain of the glasses shop. And at this time I can do O2O marketing model, online service a group of customers, offline also serve a group of customers, two-tier hunger marketing. For offline, in fact, and the difference between the line is not very big, such as online booking, and then the local users can use electronic coupons and other ways to the physical shop consumption, about the details can be referred to online marketing techniques, here is not much to say!

Finally, the traditional Electronic business website is very suitable for hunger marketing. Of course, although it is very suitable for hunger marketing, but if you do not grasp the essence of hunger marketing, it may be done will not smooth or will fail. In addition, the premise to do hunger marketing first attention, like Millet has a strong fan camp. In fact, we can do so, as long as the operation of a number of marketing tools to the clique can be. Therefore, it is recommended that some have not done the traditional marketing of hunger website, from now on can be based on the author to try some!