Hwa: How to do a good job inside the website link

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Internal links within the site is the link within the station, limited to the interconnection within the station and no outbound links. Then the site links to us to do SEO what help and how to help? We do SEO everyone knows the chain for the rankings and site optimization is very important, in fact, personally think, many SEO projects to the latter is to do external links and maintain these links. But many people take the outside chain construction as the website optimization all, this is not advisable. Because the site's internal links are also very important, especially for large and medium-sized sites. Reasonable deployment and arrangement of the site within the chain can enhance the weight and ranking of the site.

So what is the role of the site within the chain?

First: Promote and speed up the site by the search engine included speed

We can think about, to be indexed by the search engines which conditions? First of all, must be spiders come to crawl your Web page? Then want to be spiders crawl to, you must have a reasonable right link layout, because the spider is the URL of the site to a layer of crawl. So it is necessary to have a reasonable and correct inner chain layout to make the website page easy to be included. We exchange links rarely involve specific content pages, even if others give you the active reverse link, generally also rarely linked to your category page or content page, all only good internal links to let search engine spiders traverse and crawl site links. The link resources for long tail keywords are almost all from the inner chain.

Second: To facilitate the transfer of PR value

In fact, the site within the chain is also the search engine to calculate the range of the chain, the more internal links to the page will usually get the PR value will be higher. If our site contains some articles on the page or PR is not very ideal, we can consciously do some more internal links in the past, which can promote the inclusion and improve rankings.

Third: Enhance the user's experience degree

Why the inner chain can improve the user experience? Because the reasonable and correct inside the chain layout and settings can increase PV, improve access. The more excellent internal links, the greater the chance of the page being clicked, and the increase of PV is obvious.

Know the role of the inner chain, now we talk about how to optimize the internal link:

First: Site navigation settings

Site navigation is the beacon of the site, he can directly guide the user's browsing. When setting up the website navigation, everybody should follow the importance degree of the column navigation to carry on the sort, the important column link should put in the front position of the navigation. Navigation to use text as much as possible, this is conducive to search engine crawling. The link text in the site navigation must be related to the target page.

Second: 404 page Building

The goal of creating 404 pages is to make the site look friendlier and intercept unnecessary traffic. But note, do not simply to do a 404 page, this page to do a link to return to the site.

Third: Make site map

Site map production is for search engine spider and custom, it can conveniently let search engine crawl site of each page, deeper crawl.

Part Four: The layout of RELATED links

Article page to layout and this column related to the popular articles, recommended articles, random articles and other links, used to increase the user's stickiness, improve the flow of the site.

V: FAQ page Making

The site, depending on the theme of the site, you can do a specific user FAQ for the page. Then use the links in these questions to link specific issues to the site's relevant pages.

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