Hype is greater than the application who can to the unlimited number of mailboxes to cool

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The recently calm e-mail market because Yahoo Personal mailbox upgrade event again became lively. According to the news, Yahoo China will upgrade in October, the domestic e-mail service, the upgrade, Yahoo China for its individual users of the mailbox will be upgraded to unlimited capacity, and before the upgrade, its capacity of 3.5G. Before people had time to get excited, NetEase immediately announced that it would be the first to upgrade their personal mailboxes from 3G to infinity on September 10. Want to rob the luck of Yahoo again in the capacity war. On September 5, Yahoo announced a dramatic announcement to advance the unlimited mailbox upgrades to September 7. A free mailbox upgrade competition has been launched, however, in this competition behind the upgrade, the user's actual use of ascension how many?

e-mail Market competition upgrade Unlimited mailbox gimmicks more than application

About the electronic mail market competition has a long history, from the free era into the era of fees, and from the era of fees and charges to return to the free era, and when the WEB2.0 spring into the internet door, personal mailbox into the G-era of the Thunder and far cover the charge or free of words war. Personal mailbox into the G era, as the bicycle era of highways, the real can be the storage space on the G to make the most of the user very little. We now commonly used free mailbox capacity mainly concentrated in 1g~3.5g, seemingly huge storage space due to various restrictions and more become a kind of decoration.

First of all, now more popular free mail for the size of the mail attachment is limited, support the largest size of the attachment is only 30M, which will be the overall capacity of the mailbox a few g of space to seem a little bit smaller. Perhaps someone would like to say, 30M attachment size is enough, if the size of each message to reach 30M, it can only store more than 100 mail, so the capacity is not big. Then we put aside the size of the attachment to see the upload speed problem, now the Universal ADSL network speed of 30M files uploaded to the network is not difficult, according to the uplink 100K rate to calculate, upload a 30M attachment will also be five or six minutes of time, but want to upload the same attachment to the mailbox, It seems that not half an hour at all, is to provide mail service businesses do what restrictions or upload the character we will not be elegant. Third, in the upload process, once the network fault, then all the efforts have become useless, can only start again. Finally, if you are very busy recently, so that three months have not logged in your mailbox, so I am sorry to inform you that no matter what important things in the mailbox will be forced to empty, even the account number of the mailbox may not be insured. So, if you want faster speed, larger attachment support, and the ability to continue the breakpoint and not be forced to log off, hey, please use the billing mailbox. So, for the number of free mailbox G capacity is only a gimmick to promote the business, and this scramble to upgrade the unlimited mailbox for ordinary users is a gimmick gimmick.

But why are businesses so happy with this stunt? As the competition escalates, free mailbox market profit point has changed, the register of free mailbox has become a merchant to collect advertising costs when bargaining chips, through such gimmicks will inevitably attract a large number of new users to register, or even other service providers to the user, but for users, Whether the 3G capacity or the unlimited capacity in the use of the experience does not have much difference, is just a little bit of vanity of the sense of satisfaction.

Focus on the user experience is the King

Free mailbox seems to provide users with a noble free service, in fact, users in the use of the process is also forced to receive the ads in the mailbox page, some irregular mail service providers will even the user's data "". From this point of view, the user's free mailbox is actually a kind of value Exchange services. This can be fully reflected by the way the mail service providers turn off the remote pop function of the mailbox.

    user base is the basis for the profitability of the mail service providers, the consolidation of user base is not only by the attraction of gimmicks, from the application to upgrade the application experience is the most prudent approach. A professional in the industry pointed out that for users of the larger mail service providers, increased filtering of spam and email antivirus function will bring large output with small input, the user experience to enhance the user's viscosity is 3~4 times or even higher. NetEase Yahoo Such an upgrade competition, the person also clearly pointed out that such a large-scale upgrade needs to invest a lot of equipment and time costs, in order to launch the time of the succession and so the wind, is taking the interests of users to make bets. According to the general reaction, the user is not sensitive to the capacity of the current mailbox, this upgrade is likely just a word game, if so, businessmen are likely to eat. (Zebian Admin01)