"I Am a Singer" won the viewing Championship video full screen play broken 250 million

Picture one: "I am a singer," the second quarter poster after the first broadcast of the national TV Evening program, "I Am a Singer" in the second quarter last week with ratings 2.43, Ratings share 5.97 performance, once again the ratings champion, continued to stabilize the city network at the same time, the first, compared to last week's ratings rose 0.16, the share of the audience rose 0.28, the follow-up growth strength. In the network heat, "I am a Singer" is also no suspense in the major list of the defending success, Mango Taiwan two-line combination of classic methods power. Two sets of trump card solo broadcast, video network full screen broken 250 million mark "I am a Singer" the second quarter of the network continued to be popular, in addition to Mango Taiwan classic propaganda methods to promote the network exclusive broadcast platform music video network work. "I am a singer," The second season alone, closely promote the brand differentiation operation, to "Superstar + platform" approach, response to young netizens "all by strength" of the voice, combined with brand new positioning "subversion • Full screen strength", launched "I am the singer-full screen strength" of the continuous brand publicity, with Mango Taiwan to carry out network platform linkage. In addition, the video network exclusive broadcast of another star parent-child class variety show "Life First" also performed well, the premiere of Sina Weibo on the night of the first and most popular TV list of the first double champion, and the advantage has been maintained until January 13, the program's Baidu concern index rose more than 12 times times. "I am a Singer" the second quarter and "life first" two-file variety show Double Wang's exclusive broadcast, driving the video network full screen playback volume breakthrough 250 million mark, again refresh history record. The mobile screen music video client playback volume is the first time more than the PC, the overall accounted for more than 50%, the daily amount of breakthrough 100 million mark, after the second home after the cool after the announcement of the Japanese mobile video site broken billion. At the same time, in the Iosapp Store Entertainment category of free Application rankings, Le Video app also jumped to the second position. Among the top 20 in the list of free apps. The vertical integration of the music-vision ecology is gradually exerting its force, initially showing the power of the polymerization effect. Icon Two: In the iOS App Store's entertainment class free Application rankings, the Le video App ranked second. In the Free Application list, the video is among the top 20. And Le network "I am a Singer" network chief sponsor only the product will also shun the move, the two sides in the PC, Phone, PAD, TV and movie five terminals on the line under the five-screen stereo linkage promotion strategy. By contrast, Tencent's propaganda of "good Chinese songs" still stays in the traditional portal era of single content exposure, and the effect is obviously slightly inferior. Diagram three: "I am a Singer" and Tencent "China's good songs" official micro-credit promotion of the two-line combination of "Good Chinese songs" "I Am a Singer" The network analysis Baidu Index of the latest data can be found, "I am the second season of the singer", "I am singer 2", compared to the initial stage of a week ago. And so hot words in the Friday night of concern abruptlyRise, and "I am a Singer" after the merger, the night index soared to "China's good songs" More than three times times, the program's heat jumped to see. Fig. 4:100 Degree Index Attention "I am a singer", "I am a Singer" the second season and Deng Zi and other hot words rose rapidly, program and star double-line combination effect of "China Good song" Mango Taiwan's combination of propaganda strategy is in the live days, to "I am a Singer" and "I am a Singer" second season main program keyword, By virtue of unmatched content in Baidu Index and micro-blog search list, such as reflecting the attention of the Internet users focus on the core indicators to occupy the supremacy of dominance, resulting in "good Chinese Songs", "The strongest brain" and so on the track of comprehensive arts, the response is insipid. And in two games, the program group to Deng Zi and other star-making resources of the Word-of-mouth PK "China Good song", do the full period of heat, fully show the Mango Taiwan comprehensive two-line combination of classic operation techniques. Sina Weibo hot topics on the list, "I am a Singer" once again won the championship, while the same time broadcast another file of the singing class of comprehensive arts "China good song" is no TOP5, obvious successor weakness. Microblogging search volume, "I Am a Singer" to 84592112 of the results, beyond the "Chinese Good song" 3 times times more, directly reflect the two programs on the influence of young netizens. Illustration five: Sina Weibo hot Topic list TOP5, "I am a Singer" after the "bubble", "I am a singer," The strength of singing will be, after a small diva Deng Zi adaptation Feng "existence" Big Bang treble, highlight the existence of a sense of not to ignore, continue to live in Baidu ranking female singers list first. Fans exclaimed "The existence of G.E.M" adaptation is too surprising, is understandable Dong lung ", more media laugh said Deng Zi chess" Existence "or will help Feng a round" headlines "dream. This week, "I'm a Singer" and "the first time of my Life" will be aired, and the video network will also be played in a multi-screen terminal, supplemented by the "I am a fan" and other self-made derivative programs, a full range of programs to enrich the dimension, to promote the operation of multiple-screen content, to help the two files alone in the heat of the rise.