"I Am the singer" TV ratings won the video network alone record

Diagram One: music video network, "I am a Singer" the second quarter 2014 Hunan Satellite TV Comprehensive Arts, "I am a singer," the second quarter of January 3, the first set of broadcast, in the traditional TV ratings without suspense more than "the strongest brain," such as the same time hit the comprehensive arts, to the ratings 2.27, Ratings share of 5.69 performance, successfully won the center of the City Network national satellite TV program for the championship. In reflecting the network behavior of young audiences, Baidu Index shows that "I am a Singer" more attention than the same broadcast "Chinese good song" 16.7%, get the most netizens attention and search. In the focus on the mobile end of the one or two-line city data, only the singer Deng Zi chess One person on the obvious advantage singled out "China Good song", and "I Am the singer" The program itself's concern index is more irreversible advantage than "China good song" and other variety shows. Comprehensive three aspects of data, you can clearly reflect the "I am a Singer" for netizens, young audiences, the one or two-line core city crowd strong brand appeal. As the exclusive network broadcast platform for the program, just launched the "Subversion" full screen strength of the new brand of the music network by virtue of "I am a Singer" the second season, pulling the full screen to break through the 200 million mark, creating a record high. The mobile screen music video client playback volume is the first time over the PC, the overall account for more than 50%. Fig. 2:100 Degree of concern index "I am a singer" super "China Good song" icon 3:100 degree of concern Index moving end Deng Zi singled out "China The Good song" I Am the singer "the second season to win the title again Network Heat multiple index explosion table Hunan TV editor's office latest data show that" I Am a Singer " Second season, the first set of ratings 2.27, viewing share 5.69, successfully won the Central City Network national championship. It is amazing that in the 12 o'clock replay that night, "I am a Singer" still scored 0.434 of the ratings and up to 8.22 of the audience share, which shows the show for the young audience's strong pull. CCTV Sofres CSM48 provincial satellite TV ratings ranking, January 3 and 4th two days, Hunan satellite TV to 0.455 and 0.485 of the ratings won the championship, visible "I am a Singer" in the second quarter to pull the overall TV ratings in the rise played a decisive role. With the program on the air, the users of the program and the singer's discussion officially entered the outbreak period. "I am a Singer" topic on the day of 83.28 million of netizens to discuss the content of Sina Weibo hot Topic list TOP1, more than the second "China Good song" nearly 201%, after the Queen Deng Zi, rock and roll pregnant mother Lurchi, such as singer's microblog popularity outbreak, rushed into the Sina Micro-blog ranking TOP3. The latest Sina Weibo data show that "I am a Singer" before the first episode of the second season, Deng Zi's microblog search volume is from 1522495, after the play soared to 6640455, or 336%. Lurchi's microblog search volume was 149154, up to 984667 after playback, up 560%. The Baidu index, which reflects users and media attention, shows that "I am a Singer" within two days of broadcastingThe second quarter of the focus on the rise of 1720%, ranked third in the Baidu Wind and cloud list. "Hong Kong Jolin Tsai," said Deng Zi chess A "bubble" a cannon and red, the number of fans soared to 1.76 million, Baidu's concern index rose to 500,000, while the list of female singers & the U.S. Women's doubles list first, its rise speed was dubbed "male version Zhang Liang" title. Lurchi, a rock-and-roll mother, followed with a 300,000 score, and the heat even overtook Zhang Ziyi and the headline Feng of the outgoing romance in November. The January 6 Baidu singer List, "I am a Singer" The second season singer has 6 people to kill into TOP10, Deng Zi has no suspense to win the female singer List champion, Lurchi ranked second, Wei ranked sixth. Male singer ranking, Lei ranked third, Zhang Yu followed by the fourth place, Cao won the sixth position. The most controversial popular singer week Pen is ranked in the female singers List No. 11, it seems that "I am a Singer" The performance of a program to a large extent affect the singer's heat. January 6, the QQ Music Popular index, Deng Zi's "bubble" ranked second, after the male god Zhang "I am not a man god", Wei "Love Seek" is rushed into the fourth. The list of TOP5 in Hunan TV star and song on the account of three, its star-making ability is astounding. "I am a Singer" the second season battle drives the video net full screen player to break through 200 million to create a new record with the hit of the program, for a while, "I am a Singer" the second quarter became the first focus of the whole network. Tens of millions of users log on to the video network or use the music to view the client, relish any one may become the topic of the lens. In fact, whether it is the Chinese music and cultural life symbol of the Wei, Hong Kong lung Xiao Tian Deng Zi, or the era of singing, TV king Lei, or China's first rock female voice sophistication and has a very high degree of recognition of the sound of Zhang Yu, people can not give up. Even the Mango Taiwan Director of his Billows Bo said, "this season's singers too can sing!" Wang Xiangyin, executive director of the website of Le Vision Network, said a year of rapid growth of the user base, based on the music video platform to provide a smooth experience, as well as the music-oriented PC, Phone, Pad, TV, film multi-screen terminal derived from the content of the operation strategy, is "I am Singer" second season battle, Drive the video network full screen playback volume breakthrough 200 million to create a new record indispensable deep reason. Users for Wang ComScore data tamping advantage the monitoring product Media Metrix, a leading U.S. market research firm, recently released the latest data on the number of Chinese video web sites in November, and continued to live TOP3. The data also showed that, in November, the total number of video-network coverage (overall Unique visitors) rose 4.7% in the chain. In the embodiment of the user on the media use stickiness and brand loyalty indicators, the network by virtue of more than 850 million times the total number of visits and per capita visits 5 times the advantages ranked industrySecond。 Strong user base, fixed user behavior habits, let the Music network solo broadcast "I Am a Singer" the second season from the beginning has won the confidence and preconditions. Diagram four: Comscore–media metrix November Video web site monthly coverage Figure five: Comscore–media Metrix November Mainstream video media monthly ranking with "I am a Singer" in the second quarter of the broadcast, The video network is also involved in a more tense rhythm. Whether it is a unique five-screen multi-terminal promotion, or all-weather content operation strategy, or in the "I am a Singer" dedicated app-video mobile end of the continuous force, have created an unprecedented attraction to new users a good opportunity. Whether or not the music network can borrow "I am a Singer" in the second quarter, in attracting new users, cultivate their use habits and development strategy for the mobile end of the road, worthy of sustained attention.