I blew it! Le video network Weibo marketing is referred to the challenge of the letter of the law

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Internet event Marketing has moved from the field of electrical business to video.

September 14, le Video network issued a notice of suspension, and this announcement was "accidentally" caused by the industry of a variety of speculation, and even its rival Sohu video and PPS is involved-industry rumors will buy Sohu video and PPS.

Yesterday (September 18), Sohu Video on the "Daily economic news" reporter said, le video network without permission to use the relevant elements of Sohu online sohu.letv.com, Sohu Video Law department has completed the relevant legal notarization in Friday, and will apply for a case.

and PPS CEO Xu Wei (Weibo) also firmly denied the above rumors.

Speculation on the deal to suspend momentum

September 14 Night, le Video network issued a notice, the music network is planning a major issue, the company will be opened since September 17, the company issued a notice after the relevant announcement.

Subsequently, including the "daily economic news" including a number of media reporters have received the invitation of the Music network, and for the specific content of the video network has been tight-lipped.

14th noon, some people began to spread on Weibo "received music video network strange invitation letter, did not disclose any information." September 19, anecdotal rumors, music to the acquisition of PPS, PPLive or Sohu video in the news, then, "music video network will buy Sohu video and PPS," The news on the network spread quickly.

A person familiar with the matter said that on the 14th day, with the music network cooperation of a certain PR mister Duan has privately to familiar media to call to let it forward the speculation about the launch of the microblog, but many media reporters on the issue is suspicious. In the past, the music network PR staff have repeatedly disclosed to the media, Le Video network will have "big things" happen.

More strange is that the domain name sohu.letv.com and pps.letv.com at the same time, the home page design and the Sohu video and the official home page of PPS consistent.

This also let the outside world to continue to guess, the great news will be released by the network may really and buy Sohu video, pps.

For outside rumors, the music network PR people in the microblogging and other public occasions that "all kinds of rumors are possible."

17th, music video network mysteriously suspended. On that day, the Jia Yue Pavilion, the Chairman and CEO of the video network, which rarely appeared before the public, was unexpectedly warmed up by Sina Weibo: materialize, which will announce major events, will be a historic day for the entire internet industry.

From the mysterious suspension to the invitation letter, and then to the CEO to throw a major suspense, Lok Visual network of all kinds of bedding hanging foot media appetite.

Suspension or due to entering the electricity business

But for the music network will buy Sohu video, pps rumors, "gossip" the other side launched a strong rebound.

Yesterday, Xu Wei to the "Daily economic news" Reporter said that the PPS and Le Video network to carry out this contact, pps after looking for the music network, the other side denied that they released the message.

The biggest rebound is Sohu video, its senior director Yu even said, "a company in the gem listing, but frequently released the big talk, to understand the overall environment of China's video industry professionals know it's funny place."

The reporter noted that prior to the music Network official micro-blog issued a statement said, Le Video network is scheduled to hold a conference on September 19, and sent the invitation letter to the media. Online information on this matter, are all speculation, the official and management of the video network did not release any information on the main content of the Conference, and never to the relevant speculation to confirm. The relevant issues of the Conference will be released on September 19 and disclosed in the form of a notice.

In addition to the acquisition of rumors, there are outside speculation, le Video network will be announced on the day of the launch of the field of electrical business. As early as the middle of November 2011, there have been media reports that Le Video network is secretly entering the field of liquor.

Another kind of speculation is that the video network will be based on its own content advantages and platform technology to launch intelligent TV Terminal. Currently, Le Video network already has set-top box business, through cooperation with CNTV, indirectly obtained the television license plate.

Jia Jinghua, a leading internet critic, said that it was only one of the reasons for the company to suspend business, another reason is that the video network to the TV set-top box division independent, do not exclude the possibility of future listing of HD set-top box business.

A listed company executive, who asked not to be named, told the Daily economic news reporter that it does not rule out the great capital movements of the video network, and that even if you really want to enter the field of electrical business, the video network also needs to enter through the event, or mergers or separate new companies.

However, some in the industry questioned the video network of the move, said it is challenging the SFC on information disclosure laws and regulations.

In fact, with the rise of new media such as micro-blogging, more and more Internet companies are engaged in marketing through microblogs. Liu, a partner in the law firm, said that micro-Bo is a new thing, for micro-Bo management, legislation, and so there are loopholes and gaps, for some use of micro-bo spamming information marketing behavior, can not effectively restrict punishment.