I bought a net to publish the white Paper on food net purchase, 2013 food electricity quotient rose 47.9%

December 26 News, Cofco Group's food shopping website I bought a network recently released the "2013 Food online shopping white paper." According to the white paper, the total amount of food dealers in 2013 amounted to 32.4 billion yuan, an increase of 47.9%, net purchase of food in the net purchase market total turnover in the proportion of the increase to 2.5%.

The report pointed out that in the 2013 food online shopping, China's online food users have reached 44.95 million people, of which women accounted for 56.46%, male accounted for 43.54%. Although women still dominate the family's dietary structure and nutritional health, the buying rate of men is nearly 11% per cent higher than in 2012 and is gradually becoming the mainstay of food online shopping, with male users rising.

The white paper also shows that with the increasing penetration of food Network, the market continues to break down, the 28-38-year-old user base is still the main food shopping network, while the 48-year-old population accounted for 9.28%, compared with the 2012 growth of 4.28%, and the demand for food category is also increasing.

In addition, fresh food gradually become popular online shopping, compared with the 2012 growth rate of up to 108.91%. However, many fresh in the transport is difficult to protect the fresh, which makes the cold chain distribution is now facing a major challenge to consumers, the second most concerned about the problem, accounting for up to 12.3%.