I bought the net five anniversary luxury feast, electric dealer layout high-end users

Today, the electric business platform large-scale operation of the shop is a very normal thing, August 18, see a big V-hair microblogging, said Cofco I buy 5 anniversary of the celebration of the Nebula collection of luxury cars, grand Hotel is a feast. The day dozens of senior sports car to participate in activities, the author thought is what special guests, originally I bought the net of ordinary users.

As a matter of fact, although the electric dealer is a branch of the electric business, but I never thought, the consumer of the food electricity merchant already so high-end, in we commonly know the person who buys the food in the electricity merchant mostly for the ordinary crowd, pursues is the price-performance ratio, but in the people generally impression the electricity merchant's food freshness and the quality is far inferior to the line.

Food dealers will pay more attention to quality in the future

Modern living standards are getting higher and higher demand for food, around the ubiquitous leather shoes, melamine is frightening. belong to Cofco under my buying network, always pursue to provide users with the green original ecological green products, no wonder is so many high-end users in pursuit. However, now people buy agricultural products also need special, this is not a sad?

Therefore, this also highlights the prospect of the field of food electric business is broad. According to data from the National Bureau of Statistics, food consumption accounted for 36.3% of the expenditure structure of Chinese urban household consumption in 2011 (usually called Engel coefficient). As a result of the diversity of food dealers and the convenient distribution of goods, the future of food dealers in the online shopping is even higher than the Engel coefficient ratio. For example, I bought the net Now marketing network has covered the whole country, this year's sales target is 600 million yuan, than last year, less than 300 million yuan sales increase 1 time times more. Currently can reach the daily order quantity.

From Alibaba's cat shopping mall, food sales also showed a rapid growth trend. At present, the Cat shopping mall in the food category sales accounted for about 4%, and the first three quarters of the year's Food sales growth of 150%. Cat Mall since the second half of this year began to focus on the introduction of large imports of food traders, focus on creating alcohol, imported food and other categories.

Food belongs to FMCG, repeat purchase rate is high, suitable for e-commerce. The customer conversion rate of the food is also high, the customer will not be like the electrical appliance around, the food conversion rate is 5%, but the electrical appliances only 1%. But the food electric business industry is not developing well at present, the market share is not big. Because from the consumer, food is the most easy to get the goods, go out is a supermarket convenience store, readily can buy, and from the merchant, the food is not good to do, the overall gross margin is low, high freight, there are shelf life problems, and other than other electric dealers more difficult to do.

For the food electric business, the future needs most is the industry chain all parties work together to reduce the logistics cost. It is understood that I bought Nets in Beijing, Shanghai, the main urban areas are self-built logistics, others rely on a third party more mature logistics system. Last year, I bought a net that has introduced a $ tens of millions of trillion investment from Sai Fu Fund, and at the beginning of this month I bought a net and got 100 million dollars from IDG Capital and the fund.

Cofco I bought the net general manager Zhaoping Recent interview mentioned that this round of financing will be mainly used to buy my network in the next few years the national market layout and channel expansion, upgrade the whole cold chain system, expand the global direct production, direct delivery of origin.

It seems that the future of the food electricity business, completely rely on the product and quality.

The opportunity brought about by rectifying Consumer-to-consumer

China's high-end imports of food electricity dealers indeed ushered in an unprecedented good time, authorities are strict check purchasing, recently spread the news of Consumer-to-consumer tax, for each electric business platform, this opportunity is good, but also face challenges, the key depends on whether the electricity dealers can seize the opportunity to face the challenge.

As we all know, the food safety problem has been affected by the frequent domestic food security problems, and the problem of quality and safety has become the focus of consumer attention. Some of those who pay special attention to food safety, food prices are not sensitive to high-end consumers are looking at the safe but expensive overseas purchasing market, now the way of purchasing overseas is gradually blocked, they began to focus on domestic high-end imports of food electricity dealers.

However, the domestic high-end imported food electricity market started late, the total number of electrical quotient is relatively small, there are several electrical business before the industry even with the food industry has no connection, more critical is the domestic high-end food industry lack of success cases, high-end food dealers can only in the existing experience on the basis of the continuous development of mature.

Not long ago, the industry analysts said that the current high-end food dealers at least three major challenges:

First of all, as high-end imported food electricity, food supply is insufficient. As we all know, want to get foreign well-known food brand network sales rights, need a strong comprehensive strength--and this is precisely the most food electricity dealers do not have.

Second, to open up new users, retain the old users, become consumers trust high-end food electricity, after-sales service is very important. As an important part of after-sale service, logistics is the Achilles heel of the food electric business.

Finally, and most crucially, the food industry has a long profit cycle, and it is difficult for most electric dealers to take this protracted battle.

In the face of many challenges, I bought the net in Cofco as an example, these challenges are not enough to fear. Relying on the brand and resource advantages of COFCO Group, I bought the net to have the obvious competitive advantage in these two big strategic plates. As a non-standard category, fresh market for food understanding and consumer demand to grasp the higher requirements, this is exactly what I bought the net good at. In the overseas direct mining aspect, I bought the net also to be able to obtain the Chinese grain collective subordinate overseas company's purchase support, guaranteed the product quality to reduce the purchase cost simultaneously. Cofco I bought the net in the face of industry challenges, the performance of a high-end imported food power companies have the strength, in order to attract more high-end consumer population tamping down a solid foundation.

The high-end food and electricity market is a mouth-watering big cake, with high investment high risk also has a high return. Now, who can enter this market and take advantage of the opportunity, who will be successful in the end, several high-end food dealers have opportunities, but also face challenges. Although the platform is easy, the development is not easy, and the line and cherish.