I can't think of anything. Use news Marketing to build brand website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Baidu has launched the official chain Baidu (Baidu SiteLink) and in the search results show the site domain name record results show: Network Marketing at present the biggest problem or "credibility" problem, how to make more users trust your site, so branding is the only goal of website promotion, small and medium-sized website operators must prepare for a rainy day, Establish brand awareness, tightly grasp the "win the user sincerely recommend" This core, Yue Huai Marketing (www.yuehuai.com) with the webmaster said cleverly use including news marketing and other marketing means to create brand sites.

There are many kinds of "recommendation" forms in modern business society, the authoritative news media's objective narration "The News recommendation" has the incomparable superiority with other recommendation methods--the authoritative news media has the more authoritative social credibility, the inherent widespread dissemination way and the numerous loyal user, its recommendation influence is bigger, deserves our attention.

The authoritative news media report propaganda, can in the short time make the unknown enterprise, the product to cause the anticipation promotion area people's widespread attention, shapes the Enterprise (product) the brand popularity and the market influence. As the October 25 "news broadcast" broadcast Guizhou 69-year-old farmers Chen Shiyu with surveillance cameras live organic tea production, so that he in the domestic well-known increase, such a marketing effect not only to promote sales have a direct role, and for the network brand building a great minimalism benefits-this can directly open up their competitors and the distance between.

For the vast majority of small and medium-sized sites, news marketing at first glance looks unattainable, but valuable things are often not easy to get-promotion is no exception. Also, we feel that the most difficult way to promote is equally difficult for competitors. Because of this, its promotion effect will be better, only then can surpass the competitor's goal, therefore we should pay attention-if we see the difficulty to give up an effective promotion method means, then our website (Enterprise) can never big.

In fact, the growth and development of domestic famous brand website, are inseparable from the power of the media, such as Baidu Robin Li "to build Chinese own Chinese search engine" concept, is through the news media coverage, ultimately, win more netizens agree.

Small and medium Web site is no exception, oak photography network development process, Hao elder brother constantly consciously use news marketing, build the reputation of the website brand and attention, attract the attention of users, finally do strong and big.

In fact, for many small and medium-sized websites, news marketing is the most difficult place is not to find a worthy report of the "unique news highlights," As long as you can from their own product services to find a unique "news highlights"-Good news planning, do it is not difficult to do Because the news media it also worry not to attract the media audience's news.

To find such a "news highlights", one must be conscientious, always pay attention to their own business in the abnormal situation encountered--"abnormal that is demon" that news, the so-called "dog bites people is not news, people bite Dog is news."

Like a friend of mine in the cat to open a shop to buy Yunnan special food, encounter "Taobao Invoice Division" complaint extortion, day Cat said to be treated according to regulations (fine), he called a Kunming city newspaper, the reporter immediately came, the next day published more than 1000 words of news, not only reported directly to his Taobao store name, Also on a picture of his Taobao store logo--and now the internet age, such a report, immediately online, not only to his complaints to the cat is very helpful, and such news also brought some direct flow-his encounter won some readers sympathy.

Better news marketing method is to thoroughly grasp the whole industry, combining their own enterprise characteristics, according to the needs of the news audience, and constantly create news highlights, to attract media attention.

such as Yunnan A website, seize Yunnan e-commerce serious lag, people are eager to Yunnan E-commerce marketing to catch up with the psychology, concocted a "XX website So-and-so annual e-commerce sales Super N million" news, the major mainstream media have reproduced, the site visibility rise.

Taste the sweetness, the website more and more out of hand, it consciously through the joint media held micro-BO charity activities such as public events, and constantly attract media coverage, to create a website visibility, achieved a good website promotion effect, but also effectively promote their own website other promotional methods.

The common way of news marketing is "pull tiger skin big flag" way, the use of celebrity news effect to create news, often can play a good publicity effect, Hao elder brother through the "art Life" host Zhu June for his own site name to create news, publicity their own website, create news, the effect is good-- Of course, for the general web site, such opportunities can be met but not, but the industry's well-known authority and the evaluation of politicians is also good.

In short, news marketing benefits a lot, as long as we pay attention to any marketing methods can be used for me, do not own their own ideas to limit.

Of course, in the news marketing process, planning and implementation are very important.

First of all, according to news marketing their own hope to achieve the marketing effect, choose the appropriate authoritative media-media choice is not the bigger the better, and according to their own marketing purposes, choose to report media, such as a regional brand, the choice of regional news media than national news media more effective.

Secondly, we should choose professional journalists to participate in planning, choose appropriate news reporting topics and reporting techniques, and skillfully "implant" their propaganda purposes into the news reports, so that the news audiences do not resent.

The news marketing needs in the news content and the news form careful planning, needs to conform to the news propaganda report law, truly does the pure news report not to show any clues-as far as possible does not have the news interview the form report, becomes the news protagonist, but wants oneself website or the enterprise characteristic bright spot to become the news Naturally appear in the report, can play a proper propaganda effect-as mentioned in the "news broadcast" reported in Guizhou 69-year-old farmers Chen Shiyu deeds.

It must be emphasized that "news marketing" try to avoid disruptive reporting-unless your service does have a disruptive effect on the industry as a whole, and this disruptive effect can benefit a wider range of consumers and promote the industry-although such news reporting can attract attention in a short time, Also can not for the effect of a temporary too many enemies, not to violate the mainstream values of society, to know, laugh to the last laugh best.

In short, any kind of marketing methods have their own unique role, but at the same time have their own defects-news marketing methods are the same, marketers should be based on their own marketing objectives, the overall consideration, the combination of boxing, a little, perseverance, can be effective. Especially for the website brand building, to have patience, but also have the wisdom, take into account the promotion of real-time marketing and long-term development goals, can really achieve their desired marketing results. This article by Yue Huai Marketing original Changzhou Talent Network www.job0519.com finishing release!