I didn't expect the gold trading to be in the electronic commerce

Knowing that I usually pay attention to and research on E-commerce and new media marketing, a friend asked me whether I know the sale of gold can be done through online shopping. I said I've heard of some bank-run gold investment business, but not online shopping. However, this friend said that the gold jewelry and gift trading is online shopping, which makes me feel the need to learn more.

First, the gold investment demand is flourishing, drives the Internet to buy the fast road

There is a demand upsurge in the field of gold investment in the near stage. It is understood that 2010, the global demand for gold from the beginning of 770 tons climbed to August 1050 tons. In particular, gold jewellery demand growth is strong, gold investment and finance become a new investment hot land, domestic situation is very similar.

At the same time, the external market downturn led to hot money into the gold investment field. Due to the long-term performance of the stock market in recent years, the state's regulation of real estate policy intensified in 2010, as well as the low interest rate of bank deposits, coupled with the gold gradually let people recognize its as a special investment varieties of security, value and even value-added, have prompted domestic hot money to the gold investment field inflow

Of course, for the gold investment business, I only know that most of them are run by some commercial banks. However, I learned from my friends that some new institutions began to use E-commerce to carry out the gold online shopping business.

For example, the recent "Gold net to buy the first brand" of the 99 Gold Rush (99taojin.com) website online and put forward "two marketing" mode, namely "e-commerce + experience-type service" Gold product marketing model, causing widespread concern in the industry.

This is part of the Shanghai AU AU Electronic Commerce Co., Ltd. website, providing 24-hour customer service online services, and also provide professional investment advice and advisory services to improve customer investment trading capacity, to achieve consumer demand as the core, more effective, more efficient service.

This kind of website is still worth paying attention to, it has integrated the gold product industry chain, except the traditional middle wholesale link and the retail link, constructs the specialized network purchase platform, will the fine goods direct supply to the consumer, realizes the price completely transparent, thus makes all commodity prices generally lower than the market transaction price. It can be said that such a gold investment can be regarded as a fast access to online shopping.

Second, the great development of electronic commerce, gold Net purchase cost reduction

It should be said that the recent development of E-commerce is very rapid, not only the habit of online shopping more and more people, all kinds of enterprises in the "net" is also more and more, the relevant data also indicate the upsurge of e-commerce.

Statistics published by China Internet Network Information Center (CNNIC) show that as of the end of June 2010, China's internet users reached 420 million, of which the number of online shopping for 22% of the number of netizens, this is the mass base AH.

"2009-2010 China e-commerce industry Development Report" in the consultation, said that in 2009 China's online shopping users broke through 100 million, the volume amounted to 263 billion yuan, and the next 10 years, China's 70% of the trade will be completed through electronic transactions.

August 30, 2010, the Ministry of Commerce issued the "China e-commerce report (2008-2009)" is a sign of the good development momentum of E-commerce. The report said that in 2009 China's e-commerce turnover reached 3.8 trillion yuan, online shopping volume reached 258.6 billion yuan, year-on-year growth of 21.7% and 105.8% respectively.

Indeed, people who have knowledge of e-commerce know that, under the impact of the global financial crisis, E-commerce can help Chinese enterprises to expand the market, reduce costs, improve efficiency, has become an important part of China's modern service industry, is conducive to promoting the transformation of traditional industries and upgrading, conducive to the formation of modern business circulation system In the promotion of national economic development occupies an important position and play an important role.

I think, gold trading is to see the development of e-commerce opportunities, greatly reducing the cost at the same time, provides a flexible and diverse display space, consumer inquiries and other functions. Because this kind of gold product sale is not limited by the time and the region, enables the consumer to enjoy fully to "leave the home, take a ride" convenient.

Third, the online blue sea everywhere have, the preconceived opportunity

In fact, see the gold trading alongside E-commerce at the same time, let us think that the advent of the internet can really think that many lines to provide opportunities, in fact, the Internet is full of blue sea, see you have no vision to find them.

For gold products trading, too much of our thinking is not open enough. At the same time, our old thinking is always thinking of E-commerce market is mostly books, clothing, cosmetics and electronic products, for other types of goods online shopping, always feel that the Internet may be small sales market.

In fact, this is an illusion of thinking, in fact, the more people feel that can not do things, the more likely is the blue sea, the more likely to let you preconceived, grab the opportunity. And once some preconceived enterprise quickly firm up, and solid advance development, expand the market, it is likely to form a certain degree of monopoly in this market, and later to rob its site is more difficult.

Therefore, has the sharp sharp discovery Blue Ocean market insight is very important. Of course, in order to long-term stable development, the corresponding qualification and perfect e-commerce services should be necessary.

For example, the 99 Gold Rush (99taojin.com) mentioned earlier, it has the Chinese banknote Country Tripod Direct shop, the Chinese gold coin Concession shop, the Chinese Golden Direct store qualification, together with China Gold Association governing unit's qualification and China UnionPay's strategic cooperative partnership, perhaps obtains these qualifications and the cooperation relationship has spent its many energies, But it is worthwhile, because this is the credibility of E-commerce business guarantee.

In addition, I studied the site, found that it provides from shopping, product introduction, service inquiries, payment to logistics, all aspects are considered more comprehensive, there are several organizations certification. I think that if you want to work in this field for a long time, the foundation of the job or to do a solid, after all, this is the basic way to obtain consumer Word-of-mouth.

In short, from the gold trading alongside E-commerce, E-commerce market development prospects are very broad, can explore the blue ocean is also very much. The Gold net purchase market provided by e-commerce not only proves the new convenient way of gold trading, but also shows the advantage and charm of e-commerce.