I do not buy the reason: Group purchase website profit and risk

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This March, the first domestic group purchase site-handle network officially operating. Subsequently, group buying sites to develop at an alarming rate, all kinds of group buying sites have mushroomed speed development. According to reliable data statistics, as of this September, a short period of six months, the domestic already exist on thousands of various groups of group buying sites, for a cup of soup.

This April, in the group buying website development so popular background, I once wanted to do investment to do a group purchase site, thinking repeatedly, finally did not dabble in this field. Then I'll talk about the profit model of group buying website and I do not do this piece of reason.

The profit model for the group buying site is simple. At present, the vast majority of domestic group purchase sites are similar to the United States Groupon site, a clear profit model is a big feature of group buying site. It has moved our daily purchase to the Internet level. In ordinary daily life, we find that there are often some people who know or do not know to buy the same product and gather together to bargain, so as to obtain the price of the products to be purchased, in order to save costs. However, the daily life of group buying lacks the characteristics of flexibility, group buying opportunities are not many. And the group to move to the Internet, by the site operators to direct and business negotiations, lower prices, small profits but quick turnover. Business because sell much small profits but quick turnover, profit, group purchase from which a certain amount of commission, profit, consumers with more than usual lower prices to buy products like, why not? So this is a three-win situation. Such a profitable model is simple and easily replicated site Why don't I do it? I'm going to talk about the reason why I don't do it.

First, the industry itself lacks innovation. At present, most of the domestic group buying sites copy the United States Group purchase site Groupon model, lack of innovation. We can use search engine to get several group buying websites, open their interface, we are not difficult to find, almost all of the group purchase site interface style amazing similarities. Site layout, style almost consistent. Even the big arrow pointing to the group buying product is the same. I have to sigh domestic group buying industry plagiarism ability. How much innovation the industry has, and how much fresh energy, remains to be seen.

Second, this industry is too competitive. From March this year the first group purchase website handles the network official on-line operation to so far the short 6 months time buys the website from the family to thousands. Most are small group buying sites. Construction Group Purchase site threshold is very low is also a large number of entrepreneurs into the group buying industry caused this competition is extremely fierce reasons. According to reliable statistics, in a short period of six months, more than 200 group buying sites have been closed. Survival of the fittest, the fittest, this is any industry can not escape the natural law.

Again, business integrity test the development of group buying. A group buying site, no source of goods, can not carry out group buying business. A good quality merchandise provider is guaranteed. Group buying sites are directly confronted by greedy businesses and picky consumers. If the merchant does not speak good faith, the website will encounter the great test. For example, the sticky rice net is an excellent example. A large number of consumers bought the product after the sticky rice network launched a local consumer coupon in Beijing. But businesses are asking consumers to end up spending before the required date, which creates problems. Sticky rice net only to consumers pay, only for this loss of more than 500,000 yuan, the Web site development prospects worrying. What do most small group buying websites do when encountering such problems? This is a very real problem. I think it's just about standing.

Finally, how can the rights and interests of consumers be safeguarded? Are the relevant laws and regulations perfect? How does the development fund of the website solve? How to build a good team? Too many questions test the wisdom of the head of the group buying site.

Finally, so I finally chose to give up the purchase of the industry. Of course, if you have enough capital, have a good team, have enough innovation awareness, believe in yourself, you will succeed. Finally, I wish all of you can get a slice of your own in the Internet industry.

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