I do not know the real money of the micro-business, has already been eliminated this method

Today, the pattern of micro-business is very messy, many beginners novice micro-business thinking that the use of micro-mail plus friends to brush the screen can sell the goods, but do not know the real money of the micro-business, has already put this method to the elimination. Senior micro-traders have already started using micro-credit to do content dissemination to attract fans, and then through the micro-shop to achieve the transformation of the transaction. If you still stay in the circle of Friends Brush screen era, it can only be eliminated!

Mini-letter Public number + mobile phone store 30,000 success stories:

My micro-letter public number is "classic picture book", maintained nearly a year, share the picture book and parenting, couples together articles, with the public number of daily sales of 33,000 is on February 24. The average daily sales of about 10,000 per week. At that time my public number subscribers were about 34,000.

February 24 early in the morning, I uploaded a set of 155 yuan in my micro-shop picture book, in this morning I sent a message to the public number, told my subscribers can go to my micro-shop group Buy This set of books, the day's sales reached 33152.5. The next day continue to buy this set of books, but the purchase of too many people caused by two o'clock in the afternoon out of stock, not to have their own shelves, but a morning sales also have 14637.5.

I do the daily sales of 33,000, is relying on micro-letter public number and micro-shop. Summed up, I can be regarded as New Wengwen "from content to user to the relationship between marketing" theory from the media practitioners.

Developing users through content dissemination

If the user from the development point of view, the content must be original? No. There are many ways to develop users, not necessarily the more clumsy method of original. If you think from the user's point of view, the content must be original? Not really. They need "eggs" that are valuable to them, not too much about who is "chicken" ... How do you do the content?

First, the content is dry. I did not do any activities, I developed the initial micro-credit Subscriber to subscribe to the user's approach is very clumsy, is to collect a lot of useful pictures of the mother of the picture on my Baidu cloud, and then to the Forum, QQ group and so on, the content of my micro-signal.

Secondly, the content should be consistent with the position of the micro-credit public number. Content positioning should be a process, the beginning of my content is to paint an animated video, but the user reflects the child on the phone watching video afraid to damage the eyes. So I changed the picture and text, but later felt that the picture and text of the infringement, and replaced the picture of the audio. Since my public howl "classic painting Book", share the picture book, whether it is video, text or audio, should be. But beyond that, I share articles. These articles are all about parent-child education and family marriage.

I also share articles, is out of two considerations: first, if only share the picture book, the number of shares forwarded is very few, if there are good articles want to cooperate, there are a lot of sharing and forwarding, the user development is relatively fast; second, for the "classic painting" purpose, committed to the construction of family relations. I hope to use these articles to help build a good family relationship by having a parent-child relationship. Select the article to look at and time.

Moreover, the content needs good typesetting and proofreading. It also takes time and effort. I usually see it on my phone a few times before I release it. Every time there is a big adjustment, I will look over and over again on different screens of mobile phones and tablets. Other skills such as regular release and so on are no longer in the details.

Of course, it is important to find a good platform. Micro-Credit public number I maintained nearly a year only 34,000, and I in the Tencent media open platform "ha Dad Hum Mom" (not with my public number in sync) less than six months, there are already 108,000.

Relationship with the user, and the relationship between the original or not

If you consume 33,000 per 34,000 users and each consumes about one dollar, then 108,000 of subscribers should have 108,000 of the sales, but in fact 0. Why is there so much difference between the media open platform and the micro-credit public number? The reason should be that there is no relationship with the user.

How to build relationships with users?

I'm not a professional and I can't analyze which of these two platforms is more effective in building relationships. My personal preference for public numbers is more conducive to building relationships. But even with the public number, it is not necessarily possible to establish a relationship.

I do not think it is very important to establish a relationship with the user on the public number and whether the content is original or not. Will the original content be able to establish a relationship with the user? It is true that someone often writes long, original articles, such as Li Guangdou and ye, because of their reputation and concern for them for a while, because their content is truly professional. But eventually I canceled my attention and I couldn't see their people.

is not original can not establish relationships with users?

Although I rarely publish original articles, like many public numbers are excerpts. But I can say that I have established a relationship with the user. My subscribers basically feel that I'm working on the public service, and they call me "Harry."

This goes back to what the old man called "charisma." I am not saying that content is unimportant, but that relationships are more important. I have a one-year-old child, called Little ha, he is to me babbling, what also said not clear, did not provide what valuable content to me, I still like to focus on his interaction with him, because we are father-son relationship.

I will have a chat, through the chat to let people know me and my wife, children. Lo Zhenyu is a piece of other people's article plus their own one or two reading, gold wrong DAO is also someone else's article plus some of their own interpretation. Ghost Foot Seven too.

Many times the micro-letter content is a few words, even the article did not. So, how to establish a relationship, how to establish their own "charm personality", through a few chat (text, pictures, voice are all right) can achieve this goal. Gossip is also a "charm personality."

Sell What the user wants

With the user has a relationship, you can start sales. I have a lot of attempts on what to sell. First, like Lo Zhenyu selling members, second, like Cheng selling ads, and third, like Pan "prostitution." Four, like Ghost Foot seven selling professional; five, like Liu Sell love, rely on donations. Liu is the "wind window" executive Vice editor-in-chief, now run a called "Realm" of the non-profit electronic periodicals.

I have tried all these things, but they are not what my users want. Then I started trying to sell the picture book. Selling the book is supposed to be "classic picture book" Natural Things, but I have to go around a lot of circles to get around.

The question of how to sell after deciding what to sell. In the beginning, I was in the micro-credit to sell the public number, a day recommended a set of/book, the need for users to reply to the recipient information, and then I express the book out, the user received the book, through Alipay or bank transfer to me. Can imagine, this is a very troublesome process, the user can only want me to release the book that day, I also have some books can not be recovered. But even so, a lot of books have been sold. But to let users know that I trust them, which has laid a solid foundation for later sales.

In the process, I have been looking for a mobile phone to open a shop platform. Naturally thought of is Taobao, but too heavy too complex, but also need book business license. Also intends to try the pocket Pass, Leather Mall, micro-purchase easy, micro-credit business treasure, but there are thresholds. Last December mid-April, my users reminded me of a "micro-shop" mobile phone application, I searched the Pocket shopping team to do, more reliable, and very quickly opened the micro-shop, there is no threshold. A week on line, the turnover reached 20,000.

With the Micro shop, I began to think about how to sell more. This needs to give users more concessions. I thought about group buying. I have no product to buy for myself. I went to find quality business, so that quality merchants to provide buy goods in my micro-shop, I through the micro-letter public number to publish the purchase information, encourage users to the micro-shop participation Group. With the order, I put the order and the corresponding money to the merchant, the Merchant sends the corresponding express number after the express number to tell me, I sent the courier number to the user. After the group purchase, I obtained a certain sales commission from the merchant.

Looking back over the past year from the media road, a lot of emotion, the beginning is for their own children to open the public number, because of the other children's mother's positive feedback and recognition, there are many sense of achievement. But for the sake of livelihood, last July or August wanted to give up, at the end of September due to my original company in some of the changes from the full-time to do from the media. Since then, although free, there are many hardships and hesitation, to now is to explore a more feasible way.

To be very grateful to my users, because there is user interaction, let me feel valuable, because there are users of the purchase, so I can survive. Thanks also to my wife, without her support, I couldn't have stuck to the present. In addition, thanks to my little son, because of him, the beginning of the cause of love.

The above is just a simple case, share with you the purpose of only one: now the micro-business circle marketing has begun to go downhill, if you do not want to break through, then you will be eliminated. Do micro-credit public number to use content dissemination, will not disturb the user, if the account positioning attracted fans enough accurate, according to the fan properties to sell goods the odds will be much greater.