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One of the great features of the Internet is the ocean of information. In this ocean of information, there is information from all walks of life. The magnitude of the information is difficult to count. And in order to find information convenient, there is a query system: Search engine. Search engines greatly facilitate our search for information on the Internet. But in the course of use, it is not difficult to find such a phenomenon: look up a piece of information in many places are displayed. This on the one hand penetrates to us the information that you look for "important degree", is reprinted and released by many websites. Another convenience also makes this information more likely to survive on the internet-even if it is closed in one place, it can still be seen in other places, even if it has been deleted in many places, and new websites are reproducing this information. This phenomenon also brings a problem to the site operators, bringing a relatively large number of access to the information channel, it is difficult to retain loyal customers.
The operation of the information channel, with information as the main content, to support other content. A kind of information coverage is relatively wide, the other is a more professional information industry. But no matter which category, all is the information as the website characteristic, serves the user. And here, because you need to make a profit on this project, be sure to do the right things. Good content makes people's eyes a bright, good content let a person aftertaste long. So the content is good, is the focus of the information type website.
The following is a combination of my network, do information channel editing experience, talk about the operation of information columns.
How to do well, I suggest the following:
1, Professional and reasonable classification information is very important. Like sorting the files on the computer, in the same folder down all the files, your file is more, but when you want to find a piece of information, you will find the file of chaos, so you can not start. And do a classification management, build a tree directory structure, will be very good management of your data, easy to find. This is true of file management, as is the case for information websites. A user access to an information class site, see a content of their own needs, when this content can not meet their needs, users will inevitably continue to find. When looking, the specialization and rationality of the classified catalogue determine the convenience of the user. Here, the professional depends on the operator's industry height, reasonable depending on the seriousness of the operator. So in doing this work, a professional knowledge and serious responsibility of the staff, for the construction of the site is very important. Professional and reasonable classification can not determine the user is absolutely loyal to this site, but the overall increase in the site to the user's stickiness.
2. Fully enriched content
In addition to professional and reasonable classification, more fundamental is the content of information. Professional, reasonable classification is to serve the content. If the content is not good, then your classification do a good job, the site can only be called as a template, shelves. User needs is not a template, not a shelf, is content.
2.1 Whether the content is professional
Keep in mind that the content of the release is to serve users in this field, how much he has a certain knowledge of the field, or want to know. So the content here, if not very professional, but also can not digress, empty.
2.2 Whether the content has reference value
The information of an industry is very many, can make a screening, choose more valuable information. We are not against copying information, but since we have copied it, we are serious. Have seen a website information, although it is extracts, this is nothing, content also can, but see the back, incredibly see the article source website advertising content, let me very puzzled. On this site, I naturally lost goodwill, do not know whether you have the same feeling, if there is, do it yourself, do not be so not serious.
If the staff can be some industry information for analysis, to publish some insights, it is the best, the network most popular may be "first-hand information." But it's best to have professional depth. To emphasize the operation of the error, the common points are as follows:
1. Blind perfection
All is not a bad thing, but in the inability to do the whole, it is better to do fine.
2, information extracts do not filter
The staff would not copy, paste, or even read the content, only to see the theme. There is no need to think about the quality of information.
Information as an auxiliary column of the site, his role on the one hand enrich the content of the site, on the other hand, through the information has attracted a certain amount of traffic, and more important role, for the website of the service industry to provide reference information. Such information columns may not need information such as comprehensive, detailed classification of web sites, but the content is also an important part of the operation to grasp. No need for careful classification does not mean that no classification is required, and the classification is to system your information. This needs to be based on your site's industry positioning specific analysis. Content, the same should follow a Web site standards, should not be lowered requirements, here is not repeated. The difference with the industry site may be that the information is best associated with your Web service. After all, this is only a supplementary column, is to assist your website service. If you can't do this, I think you can do without this column.
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