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Today in the Q received a friend sent an address, Taobao is doing a "friend story", as long as you log in and fill out your harvest address, the site will send you a gift, it seems very attractive.
I also tried to leave my own harvest address, enter this information, but also prompted to enter the phone number, and then obtain the verification code, and finally confirm personal information. But after confirming the information, I also tell you to recommend to 6 friends to get the gift. At this time I am a little unwilling, did not continue. However, many people will think, have come to this step, and then recommended to 6 friends will be able to get the gift. Then followed the prompts, entered the information of 6 friends, hoping to get this gift.
In the end, it's possible to actually get this little gift, but at the same time "betray" 6 friends. Look at activities, originally this is Taobao "Amoy Rivers and Lakes" SNS Community website promotion, with the site step-by-step tips, to get this gift at the same time became a "Amoy Lake" registered users, become SNS community members. Layers of progressive, step-by-step induction, is really a brilliant promotion.
This activity, although send out some small prizes, but the effect is very obvious, this is a typical viral marketing. Daily contact with network promotion, contact marketing, also often in A5 webmaster net admin5.com See webmaster website promotion articles, to promote the way more and more sensitive. Because I know a little about similar marketing, I don't recommend it to friends, promotion effect in my end here, but more ordinary users, they will be prompted by the site, in order to obtain this gift, recommended to the other 6 friends, the other six friends may be recommended to another 36 friends ... And so on, the impact is also a step-by-step expansion of the marketing effect is amazing.
Often see a lot of shops discount advertising posters, publicity are very good, discount concessions, so you will tell the friends around to go shopping, friends around to tell them around the friends, has been circulating out, spread wildfire, viral marketing is very powerful. Webmaster do website promotion, every day thinking how to let more people know their site, all day thinking more appropriate way to promote, in fact, Taobao this "friend story" to the webmaster provided a good guide, webmaster may wish to try.
For example, organize a question-answering activity on the site and prepare some tempting gifts for users. After the user answers the correct question, there are still 6 questions to give to the designated six person, as long as the six people answer correctly, the user will be able to get the gift from the website. At this point, the user will mobilize his six friends to help him achieve this desire to answer questions. When these 6 questions are answered, the user gets the gift they want. These 6 friends know this situation, also want to get rewards, so will continue to register, answer questions, and then tell 6 friends, gradually form a virtuous circle.
This promotion way, the website needs to prepare the prize, but also plans the entire activity the detail. Activities in the process, the site has been promoted, the site traffic will continue to increase. Similar activities, often in the mobile and unicom companies see, as long as users introduce friends into the net, you can get a certain reward, this has the same kind of wonderful. Not only users do not resent, but also give you free promotion, but also can bring more registered members, increase site traffic and so on, is a lot of good things.
Of course, this event planning must pay attention to all aspects of the settings, such as, it is best not to involve the user's privacy issues, after all, users are more sensitive to this, in addition, pay attention to the budget, what kind of prizes will attract users, and not put too much, these are to grasp skills Also, each site features different, to develop a suitable site type of activities, easier for users to invest in it, and finally, should be careful to grasp the skills to allow more potential users to appear in the activity. If the user's 6 friends, just to help users get gifts, and these 6 friends are not potential users of the site, the latter can not bring benefits to the site, such users are not valid users. Making more users ' friends a potential user of the site is more critical. (Wen/Meng Jiang)