I finally understand how to look at statistical indicators, you know?

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Everyone said that the internet opportunities, but feel that the past few years to do the station more and more difficult, webmaster circle Everyone also more and more emphasis on the site analysis, that site analysis is a what?

I did not quite understand when I was doing the station, read a lot of so-called Daniel Blog article, said that is foggy, I do a small web site with so academic ah. There are those statistical indicators, PV, IP What is OK to understand, those out of the rate Ah, the exit rate of what is not quite clear. Then slowly on the road, say something about their feelings, the site is like a supermarket, need indicators to see how many people (the only visitors) come in, from which door (Entry page) came in, most of the See what (PV), most of the bought something (conversion success), from where a gate (Exit page) left. So I have the next step in the heart of the spectrum, for example, the last thing to buy visitors are mostly from which door came in to know, I will be in that doorway more paste point promotional ads chant (in the subsequent transformation of many sources do network promotion).

However, a bit more confused, I can only see one or two indicators to solve the problem, a little headache medical head, feet hurt the feeling of the foot, always feel wrong. There are too many statistical indicators, such as browsing volume (PV), number of visits, number of visitors (UV), number of new visitors, new visitors ratio, IP, bounce rate, average length of visit, average number of pages, conversion times, conversion rate.

Then Baidu statistics upgraded a "access to the Portal" report, which is the analysis access page (Landing page), this report is not particularly surprising, after all, like GA already has this dimension. But what I'm going to say is that this report's unique analytical design gives me a new way of thinking, Baidu statistics access to the entrance report is said above so many indicators, grouped together to help webmaster do directional analysis, such as a "transformation analysis" is included in the transformation of the most pages, indicators have PV, conversion rate, conversion times. And there's a note on it that tells me how to look at this transformation data:

1 Number of visits: the number of sessions (session) on your site for visitors entering from this portal.

2 conversion times: For visitors to enter from the entrance to the conversion target page number, the higher the entrance to the site to transform the greater contribution.

3 Conversion Rate: The number of conversions to the entrance and the number of visits, the higher the conversion efficiency of entry into the entrance.

Oh, yes, I do e-commerce, transformation is the order Ah, that is true gold and silver, of course, to ponder it! through the "transformation analysis" of Baidu Statistics, I know how to evaluate the entry page from the dimension of transformation, and the source of this entry page, I want to analyze why so many transformations, is not the advanced experience can be extended to other entry page, so the transformation of more, elder brother more money, haha. There are less conversion of the entry page to be analyzed, is the entry page to do the original design is not good, or the source of this entry page is not to power, or after the entry page in the transformation before the trouble. If all these problems can be solved, the transformation will surely be more.

Above said a transformation analysis, Baidu statistics his home there are other, flow analysis, new visitors analysis, attractiveness analysis, I think it is worth to study well, did so many years of station feel what Cnzz, GA, Baidu statistics such a flow tool is very important, but more important is how to see indicators, This analysis can be more direction, the flow can also be used better, true gold and silver of course.