I give you the direction--to SEO friends

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I have built a group for this period, found a lot of problems, some people always suspect me the purpose of building groups, well, in fact, I also want to talk about building groups in order to exchange, I hope to learn more knowledge, I know that I am not those who have been successful SEO great God has a stunning SEO skills, Or have a generous money can withstand the profligate! But I know I have a heart that others have never been open-minded to learn, I hope all SEO personnel need to have an open mind to learn, because the rapid changes in the SEO is we can not imagine. In the group I see a lot of people are suspicious of their work attitude, or even look for direction, then today I will be good to sum up the idea, tell you what to do, should avoid what!

Who are we?

Maybe a lot of people will laugh when they see this. I said, you mention this is what the problem, how to feel like a fool put forward, indeed this question is silly, very naïve, but you think of yourself, who are you? What is your position in all the website operations teams? As far as I know, Each SEO personnel in the company's position is not the same, for example, some of the pharmaceutical site SEO personnel, their work is some other industry SEO personnel can not imagine, their workload is really a tongue-tied, this is the industry's emphasis on the reasons for SEO, Because we all know that Baidu to promote the majority of revenue from the pharmaceutical industry, from this we can see that they are on this piece is how much effort, but there are some other corporate companies, such companies SEO personnel is just a company bosses think dispensable staff. And some of the other big SEO companies, or other large web site optimization staff, they enjoy the treatment, as well as the resources can be mobilized are limited, we begin with is to look at what we are in the end of the position of the company, to know how many resources we can invoke.

In the second there are a lot of people complain that our site I can not change, I can not determine the overall operation of the site direction, can only be based on the arrangement of the leadership, and then optimize. We all know that the direction of the site optimization is SEO personnel must see, if we do not even see the direction, but also to listen to others, or simply do not understand the optimization of the arrangements, then the work is undoubtedly very painful, at this point we need like our boss, or leadership to explain our ideas, At the sight of this there will surely be a lot of people saying, "Forget it, our boss is an autocratic, dogmatic selfish ghost!" He couldn't have listened to my opinion. "What we need to know from this point is how to convince him that if we have the confidence and the ability to do it, then it is the quickest way to convince him that he is spending money." Because the boss is always concerned about the interests, if you can use 1000 of the input for 2000 of the income, then I think a lot of bosses will consider to let you do, if you can use 1000 for 10000 of the income, then the boss has no reason not to let you do this thing! So when we decided to try to develop our own SEO business , the first step is to upgrade their position throughout the site's operating team.

SEO is not a duplication of labor, we should master the entire site's operating direction!

Do we have a goal?

Many people in the beginning of the time to do SEO is the brain has a vague goal, but this goal is suddenly far and near, momentarily clear now blurred! But I like a lot of people the minimum goal is that I want to upgrade the flow of my site up, but this goal is too general, I read many books have said the importance of the goal, Here I also want to emphasize that we set goals is a very necessary thing.

A goal is to guide people to advance the goal, is to measure our phased work standards, is our success or not the mark.

The above sentence should be very good understanding, then why do we have no reason to set their own goals? Of course, there will be a large number of people said: "I have a goal, my goal is within 1 months of the index thousands of key words to do the home page." "For such a person I just want to say, you save, if all is so simple, then you casually do a station monthly income million words should be no problem, and there is no need to stroll in this A5 to see my article, the goal of the formulation is not unrestrained, the need for practical, from their own starting, then I give a few of the simplest goal to let you choose See if these targets have 1 of your abilities.

1, three months to optimize the site's main keywords to the home page

2, three month site weight to upgrade a grade

3, three months to improve the site function, return visit rate reached 10%

The above three goals are the most basic three-month goal, which is a relatively large goal, we can subdivide the goal, in the formulation of the monthly goal, the weekly goal, or even the day goal. But a lot of people are going to ask me, what do we need to do when I set this big goal? Can the goal be worked out later? Of course not, if I say I will be the world's richest man tomorrow, or next month to make tens of thousands of dollars, the mouth is always the simplest. When we have such a goal, we need to set the detailed process in each goal.

For example: Day target

1, website original article two articles

2, high-quality outside the chain of a

3, Friendship Link a

4, analysis access to the hot map

5. Analyze website Data

Do you find yourself doing nothing every day when we work out the process in detail? China's unique national conditions have restricted us, school time the teacher said to do a few papers, the text back to the first few paragraphs, the work flow written in clear, people can follow the process clearly understand what to do, what not to do! So now SEO personnel lack of direction, but lack of guidance methods.

The way I said above, set goals, then the goal must have a time limit, but also have an efficient execution ability, if you want to do well, according to their own set goals step by step, I do not believe that you will go farther, and will certainly be closer to success!

Three, we work to have the effect?

Since we have set goals and told ourselves that I should do so, so many people will ask, so what exactly do I do now?

General SEO Methods

1, write original article (own website-focus)

2, Site code layout analysis

3, high-quality outside the chain construction (this does not have to say more)

4, Friendship Link Exchange (find the right Exchange crowd, determine the exchange quality)

5, monitoring the site data (analysis of data, the necessary skills for each SEO personnel)

6, within the chain construction (site map, page chain)

The above several methods, specifically I do not say in this detail, because now a lot of people have a lot of articles to write these things, I can say more detailed! So follow the usual steps to complete the work, will not backfire!

Develop new SEO methods

1. Website Visit analysis

Operation of every site need to understand is that our site's access speed, open after the layout of each page, text, pictures, and so on, these things need to see every day, although not a long time, nothing is good, there are problems immediately deal with!

2, access to user analysis

The website is to the user to look, uses the predecessor's word is: "The website is also the product, we also need the marketing." "Very simple truth, but a lot of people do not see, we all know that the site is based on traffic, traffic is based on users, so our site can provide users with the things they want, to grasp the user's eyeball is every webmaster need to think every day, there are many people say:" Hey, I do not know what I do in the industry, How to analyze? " Some people said: "Analysis of what use, my site is mainly for search engines to see, ranking good, traffic on the high, the profit is natural." "These two kinds of people, I want to say is that you forget the most fundamental things, in fact, many of us have said, but also kept saying-" The site is to do the bottom is to do the user experience, spelling is the user experience! " So we have to be able to screen ourselves every day for the site owner or SEO personnel of this concept, then go to the website to see if we can find what we want on the site, in the second, we always know some of these people, they provide advice we can learn from, the same industry people forever than we understand, Their comments as visitors to me are invaluable.

If you do not have such a condition, then the most basic user access to the hotspot map should have it! If this concept does not understand, please Baidu, and then from your site data analysis tools to find! Site access to the hotspot map, as the name implies is your site access to a higher level of the interface, we can see a lot of things, For example, the user is from what keyword, is from which entrance enter, and from which place jumps out. These are the basics. When we collect it, we will find that in fact the point that the user cares about, in these several access hotspots, then if the conditions allow, what we need is to expand these access points, of course, this is in the case of you have no other means!

At this point you should always keep the job when you finish most of the work, then you will find the benefits to your site is very obvious!

3. Analyze website function

We all know that a special feature of the site may be able to drive the entire site traffic, but there are few people who really think about it, our society is always looking for convenience on the internet, how to make it easier to surf the web, or to save people's time to think is something we should focus on. But like I said, many sites don't have development capabilities, so this can be skipped, but if you have the development function, have the ability to achieve new features, then you need is all the time to think about my site should provide users what kind of convenience, such as the current Web site loan calculation, business card production, webmaster tool inquiries, These features I think everyone can see everywhere, but also do not feel their special, but when we find this feature, we will continue to visit this page, of course, I do not dare to ensure that each site has a certain development space, but I think if you can from the user's point of view to consider the user is not convenient place, Then the development of this feature has a clear direction!

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