I hope one day, comics are comics, cell phones are mobile phones

The spread of social networks, the weekend has always been a trough, Sina Weibo also issued a report, through data to prove that user activity is usually in Wednesday and Thursday Peak, and in the weekend and long vacation, whether it is the enterprise account or personal account, the overall speaking frequency has been reduced to varying degrees.

But on the other hand, the weekend's timeline slows down, meaning that the average stay time for each piece of content increases. So, at the same time as the professional communications company tries to bypass the black hole in the planning table, some of the content from the beginning of the "Brush-blasting social network" design, but gained a few competitive infection space.

From the Yu Jiawen founder of the super timetable to the "one of the whole internet has angered" to "chasing balloons bear Children" nikoedwards to "juvenile bullying" and then to micro-bo marketing large great Annie's in the "Sorry, I have only 1% life, have chosen to exert force on the weekend, Impact brush screen.

It turns out that a user who complains about having to put up with his parents ' friends and relatives to share low-grade chicken soup in a friend's circle he often just because from a piece of the marketplace to another piece of the marketplace, if the same bowl of chicken soup affixed to the label of wine with gold plate, and then arrange some praise of the lingering, he will appetite big open.

Look, the Meng on the stage are dancing and shouting: "You guys are not open!"

In return, Yu Jiawen's body has been vaguely high burning shadow, Nikoedwards is still talking with lawyers to ask how much compensation for Youku, the rest is worth spitting, only the micro-blog selling Dream "cartoonist."

Sorry, you only have 1% of your efforts

Sina Weibo itself is very difficult to profit, but does not affect the use of this platform to make real money, with more than 8 million fans of the great Annie is one of them.

Have a strong fan economy, coupled with micro-blog on a long time in the hands of a group, the great Annie in the evening of December 13 with her own good illustrations of the illustration of a "how to embark on the cartoonist's Road" story, tears between words, full of feelings.

The microblogging generated more than 400,000 tweets in a single day, and the core of its content-the "comic book" app for its entrepreneurial development-has rushed to the top of the free list in the App Store, picking up a miracle 300,000-time download scale, The internet industry, which is full of curiosity and ignorance about the two-dimensional circle, exclaimed.

In fact, there is a lot of misunderstanding.

The great Annie-and many of the familiar "cartoonists" on Weibo, such as Guoste, Apostles, Ding, and so on-are both diffuse creators and have a stylistic bias towards cartoons.

The so-called strip diffuse, refers to a cartoon derived from the four-lattice comic genre, in short, that is, from the "lattice number" of the normative restrictions, some of the text in the form of graphics deduction, the content of the focus on the dialogue or narration, painting is only auxiliary expression, so the painting technology requirements to be relaxed a lot.

Just as the great Annie described herself as a "cartoonist" and was sensational about how she paid her heart, most traditional comics writers and readers sang Anti-tune, a basic comment: "Anyone can claim to be a cartoonist these days".

Just 2 years ago, the great Anne of the Red had also said to the media, said himself "do not want to devote themselves to the cause of the comics, because there are all kinds of possibilities, there is no need to confine themselves to the drawing of cartoons," The twinkling of an hand, the "various possibilities" of life without Trace, replaced by "1% of Life", And from the professional perspective of painting and narrative, the great Annie's painting skills, very rare without any progress, with a state of the author's words, "as long as a little bit of mind in painting, it is impossible to show such standing still."

It must be admitted that the narrow category of the two-dimensional circle comparison one-track, in this circle, love painting, and love to make painting this interest more valuable, is a clear-cut two ideals, and not to confuse each other.

So no one would deny that the great Annie is a hand who manages her career, but the title of "cartoonist" and its advertised efforts are somewhat over-rated.

The Entrepreneurial talent contest

"After" This label has become more and more Facebook, the media saw it, like the sea sharks smell thousands of miles away, excited, excited and uncontrollably.

When the media pay too much attention to a topic area, leading to the subject matter extrusion surplus and tend to homogenization of time, as the Chinese entertainment talent show reduced to "worse than" the story will also happen, Shing time is greatly ahead.

The great Anne used a long space to recall the setbacks she had encountered, set up the villain of the Facebook---the predecessor who warned the venture, the VC who didn't decide to invest at first, and the reader who "disagrees, does not believe" she (like after watching unexpectedly not tearful, did not download her app)--to foil "1% Of the Light ", the full text of the dramatic, is driven by the setting of a sense of drive forwarding support key.

It's just a business, shouldn't it be so Shine?

For the moment, let me interrupt another story.

In the summer of 2013, Microsoft held an entrepreneurial competition in Shanghai (a collection of original apps on Windows Phone), South China Agricultural University, a research in the students to read the personal work of the judges unanimously praised, a VC very appreciate, immediately let the assistant after the meeting to stop the student, advised his drop-out, Accept their 100,000 yuan investment, no contract, but the student still chose to buy train tickets back to school to continue reading. The VC in the Micro-blog is full of regret told the story, and concluded that "Chinese college students will read the story of jobs, but most will not choose to start a business", but did not expect a siege, the majority of criticism that the VC is too rash to try to influence the life of the university students, regardless of the number of 100,000 yuan problem , as a venture capital, because the failure of the investment project can not be rewarded is not an accident, but for the investment to accept the interruption of school students, once the start-up failure, may be doomed.

Why do I always say that chicken soup sounds harmless and it's poisonous? Because those who repeatedly preach that "perseverance will succeed" will not be responsible for the results of "perseverance is not successful".

The Gray pigeon silver water on Weibo is even more caustic: "It feels like I don't support her app, it becomes the past so much laughing at her bullying her against her contempt for her great ideals of one of the countless bad people, I as a ruthless mediocre of the Lord, abandoned this beautiful world pure have been striving for the ideal. ”

American sociologists believe that after entering the 21st century, as the economy boomed, the "transition to adulthood"-including five iconic stages: complete schooling, leaving parents, economic independence, marriage, parenthood-gradually extended, and a certain degree of smooth confusion, many young people after economic independence and even after marriage , the mind is still not able to leave the environment of the family and school, such as: moral from the tools of self-cultivation into weapons to accuse others, justice into exclusivity and intolerance, value judgment into black and white simple logic, sentiment into irrational passion and recklessness.

So you don't have to be ashamed of yourself in a hurry to reflect on whether the theory of communication is outdated, this is just one of the most primitive-and most effective-childhood behavior, when a child throws a toy from the couch to the couch, and he knows how to attract attention and "The crying child has sugar to eat." "This effect.

It is said that Yu Jiawen in Shire was caught on the night of the release of micro-blog, said that "call you this dead old man do not invest me", because Yu Jiawen had begged Shire investment super timetable and did not wish, you see, they are such a group of bear children, economic independence, the cause of the bear child.

How to evaluate Quick Read comics

Sorry, the title is very no new ideas used in the knowledge, and the following point of view, of course, from a "do not understand the dream of youth not to support" The bad guys, do not mind the great Annie and her team used as another stepping stone.

From the current point of view, the goal is to see the comic is the author of the unit aggregation of the major source of creation, and then in such a subdivision of the field to get tickets to form a monopoly of a category of content distribution channels. In the previous experience of the establishment of the studio, the great Annie has some experience in the operation of IP, in the major content platform has an unprecedented emphasis on IP era, as a basis for the development of rich business play, it is not difficult.

The problem is that the chain is intact, but in the aggregate and distribution of two ports, quickly read comics do not think clearly about how to build barriers to the subject.

First of all, aggregation.

Yesterday, as soon as the cartoon download volume surged, its content reserves were found to be half in the copyright minefield.

The popular strips on Weibo can be grouped into two types, one is the original, by the creators of the operation of the copyright, such as the Great Annie herself, a class is carried or Chinese, by individuals or organizations to the overseas work of the introduction of the article, such as the story of Zhao Shi, copyright is more ambiguous, responsibility by the handling/the Chinese people conceited.

The original type of stripe, the great Annie basically relies on the circle in the form of the group to obtain a very small number of creators of the mandate, but the creator's best interests still remain in their personal microblog and micro-letters, etc. from the media, the content and users streaming out, is far from a winning choice, so even dubbed "starting mode" of praise, Look at the comics. The traffic closed loop like the Chinese web is not able to provide a commercial return to the creator in the form of an exclusive offer higher than the microblogging and micro-credit.

I said, a diffuse creator is a sketch hand, the former to charge basic no success cases, only to find companies to collect the cost of implantable soft and brand cooperation, and this is back to the category of fan economy, a converged app's user size and communication power, the enemy but the universal social platform.

As for handling or the type of the Chinese, quickly read cartoons have been in a large number of user complaints overnight Delete infringing content, this quietly stolen map of the edge, once the company operation, it will be difficult to continue.

Talk about distribution.

The continuity of the stripe is very poor, it is suitable to fill the debris time--for example, when you are browsing social current events, occasionally inserting a dispensing flavor--but it is not easy to form the app-style focus on the reading experience, there may be a lot of people like to drink chicken soup, but the people who drink chicken soup is still rare.

This is bound to bring the user access to the motive and dwell time of the short board, from the point of view of the start-up company, the more invalid user samples, the more difficult to understand the user needs through operation, if put aside to the investors to do the results of this consideration, quickly read comics hundreds of thousands of downloads, is actually a negative impact (user data misleading) majority.

And, look at the standard target users of comics, I am afraid that the most difficult to control the group of app--16-24-year-old women, lively and curious, micro-BO Micro-trust the United States Pat Taobao watercress a cool sing it all play-with these time killer competition users attention, quickly see the comic body is too weak.

The only way to think of ways is to guide users to "share to the circle of friends" function to use, while the micro-letter has not determined to clean up for the circle of friends to set up a barrier, to quickly see the comics to give media-style diffusion.

As well as ...

In fact, I am very able to understand the entrepreneurs want to do their best to promote the product of the mentality, can also agree that in this clap times do need to find some of the same comfort, even can say, the realization of the ideal path can be unlimited, and should be tolerant of treatment.

However, the nature of entrepreneurship is responsible for the market, the story is beautiful, no two, after all, not competitiveness. It is not good for the industry to push more and more entrepreneurs to teach themselves.

Look forward to the end of the day will come, comics are comics, there is no carefully set the moral bundle, mobile phone is the mobile phone, there is no inexplicable natural pride, entrepreneurship is entrepreneurship, not those words not surprisingly dead personality performance.