I love fantastic singles "Dad 2" cited the public carnival

According to the related report, "Where's Dad?" In the second quarter, its exclusive broadcast video site Ai Qi Yi, PPS positive broadcast reached as much as 310 million, microblogging topic volume exceeded 50 billion as much as Less than three weeks time, the universal parent-child effect of ace variety broke out. I love Fantastic Art platform promotion and topic campaign, is the maximum value of this program is being played. Can grab the hit content is the test of copyright buy vision and shot speed, how to lay this "Dad card" is undoubtedly love Fantastic Art to show to the user and the industry to promote Kung Fu.

Variety "trump card" "Dad 2" cited the public carnival

"Dad 2" hot trend, as early as the first quarter there is a trace. Whether ratings or network traffic, have become the crown of the year variety. This makes "Dad where to 2" did not start the first fire, the Internet copyright exclusive settled in love Fantastic Art, also triggered a universal dad chasing parent-child carnival.

June 20, "Dad 2" on-line love Fantastic Art, program content and reputation continue to ferment: on-line less than 3 weeks, love Fantastic Art easily over 300 million broadcast volume, microblogging discussion volume of more than 5 billion, more than the number of multi-file Variety show of the total.

At the same time, "Dad 2" also led to the rise of related industries, parent-child travel, the same name games, celebrities with the same paragraph clothing, influence from online to offline. The same kind of variety shows are also coming fast, for a time, "Daddy came back," "My mother heard me say" "Come on, kids" and other patriotic programs hot network, even more than the heat of the topic of parent-child talk beyond the World Cup.

How to play a good hand Iki Fantastic Art brand?

"Dad where to 2" is a good card of course, and the key to playing this good card is undoubtedly the platform's marketing capabilities. Ikki's user base has always been positioned as young, stylish and dynamic. Whether it is the mess of fire "You from the stars", or 24 hours to play billions of broken "love apartment 4", have been love Qi Yi successfully push the fire. At the same time, "Happy Camp", "Everyday Up" "Variety Big Show" "Kangxi to the" Ikki exclusive program also brought more love for Yiqiyi young users precipitation, multi-dimensional marketing portfolio, Making father's topic is constantly being enlarged.

The clustering of younger user groups has an immediate impact on variety shows, and these users tend to be happy to share and comment, quickly leading the way to hot topics. "Dad 2" not only increased traffic hits, but also become the focus of public opinion and the amount of the storm mouth. From the "Dad 2" hot network can be seen, a good program also needs a good platform for marketing. Video website integration marketing capabilities, focusing on the mainstream user ability, is the key factor in the variety show topic fermentation.

Create upstart advertisers marketing positions

In addition to focusing on young audiences in program promotion, IQI also revealed such a signal in the choice of advertisers. Won the love of art, "Dad 2" network naming rights and co-sponsorship of Yinlu and Blue Moon, the overall brand positioning more emphasis on fashion, vitality, the target population is also young.

Yinlu peanut milk Although the development of the beverage market for many years, but the launch of a series of new, a new package and spokesperson, and the traditional brand image is different. Combined with love Fantastic Art "Dad 2" show unveiled, Yinlu brand fashion index soaring, it can be said hit a beautiful brand promotion battle.

Needless to say, the Blue Moon is a new brand that has gained momentum in recent years compared with the traditional laundry brands such as Li Bai and Tide Stains. Its primary task is to win the young mainstream consumer base. The "Dad 2" users follow the fashion trend, a high degree of appreciation for the upstart brand advertising marketing inevitably do more with less.

This year, I love Fantastic Art has been won, including "Kangxi to the" five-star variety entertainment in Hunan, as well as South Korea's top ten file stalls the most popular variety, good card in the hands of Ikki is flow, reputation and revenue to further pull Open with the industry chaser distance.