I love Mule: An analysis of the propaganda and promotion mode of medical website

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Because to operate the medical website, so this period of time to the promotion of the medical website to do some understanding, as we all know, the medical industry competition is very large, so basically all the promotion methods will do.

I. Search engine Promotion

Search engine Promotion is any website must do, including SEO and ppc two pieces, SEO is generally to use the station group to operate, of course, I said that the station group is not those meaningless garbage station group, SEO advantage is to be free and lasting access to more accurate flow, the disadvantage is too slow, and the opposite is the bidding, Bidding can quickly get accurate flow, the disadvantage is that the medical industry is very expensive, in search engine promotion, SEO and PPC are needed to do.

Second, the media, soft text publicity

Media publicity is also essential, including newspapers, radio, bus stop and so on advertising, as well as the soft text of the portal site, can increase the company's brand and Word-of-mouth, effectively improve the user's trust, media advertising needs to pay attention not too, or may be blocked by the media, This life does not give you to the media ads, such as the example of the medical industry to believe that friends have heard.

III. Platform Promotion

The platform of the network mainly includes question and answer platform and classification platform, as we all know, Baidu, search and ask questions and answers platform in Baidu's weight is very high, especially some such as "How To Do", "Fuzhou Oral hospital where good" such as long tail words, row in front of almost all Baidu know and search to ask, Use these quiz platforms to do some long tail word rankings, the effect is very significant, and then the classification of information platform, a number of classification platform, such as 58, the market, the people and other national and some local classification of web site weights and traffic are very high, in these classified sites to publish information on the one hand can directly access customers, On the other hand can use its high weight to do search rankings.

Iv. Activities Planning

Planning some offline activities, such as: free clinics, lectures, and so on, and then use the local website or group buying website to promote publicity, you can quickly obtain results, it is important to note that the general activity itself is not profitable, whether profitability depends mainly on the follow-up work activities.

These are some of the more important points I think of course, there are many, but the most important is the site itself, the user experience, the page art, business pass the location and pop-up time interval and so on the details of the problem, may directly affect the customer's consultation rate, so, first of all solve their own problems, Then you can better let go to do the promotion, this article from: Fuzhou Mei Pu Oral Hospital, Web site: http://www.meikepu.com/, reproduced please indicate the source.