I love Mules: Link value analysis based on user behavior

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We all know that the link out of the present different positions, different pages, anchor text, the different weights obtained are different. Google, in a patent approved in May 2010, suggested that the link on the same page would be different in passing weights. The patent is mainly through links, link pages and the characteristics of the linked pages, as well as user behavior data to determine the value of the link, the patent can be popular understanding for users to browse the page when the link may be access to the target page, the likelihood of higher ranking naturally higher.

It can be seen that the search engine has been trying to simulate users to change the ranking algorithm, from the perspective of SEO, what kind of links will be more valuable?

The location where the link appears

Generally a page will have top, navigation bar, body, sidebar, the bottom several blocks, most likely by the user clicks the link is the text link, but also has the text below the related article link, therefore, these two blocks link undoubtedly is the most valuable, appears in these two blocks the link to be given the highest weight. And these blocks in the user is most likely to click on the bottom of the page is the link, which can be seen, the bottom of the so-called secondary navigation is basically useless.

The font, size, and color of the linked anchor text

A paragraph of text, the occurrence of the anchor text to give bold, add color and font changes, the user clicks the likelihood will increase, the weight will be taken for granted.

Third, anchor text and the relevance of the page

Correlation is mainly related to the theme of the page and the relevance of anchor text, there is no doubt that a weight loss article in the SEO is no one will go to click (in addition to a very strong curiosity), an SEO article appeared weight loss This anchor text, is not someone to click, so, The most valuable links should be related to the subject and relevant anchor text, but also point to the most relevant page of the site.

In addition to these, there are a lot of us can think of, for example, picture link occupies the proportion of the page, anchor text links around the text and so on, from user behavior can also be analyzed a lot, but the search engine can identify how many factors no one can know, but also rely on the experience of actual combat to slowly experience. This article is provided by my love Mule, the original source: http://www.ebaite.com/blog/post/14.html, Welcome to reprint, if not mind, please keep the author and link.