I Map Network CEO Han Enlai share the road of website operation

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Webmaster Encyclopedia-Strontium Strontium: Three o'clock in the afternoon whole, welcome everyone to watch Webmaster Encyclopedia interview, today's guest is I Amoy the CEO Han Enlai. Welcome, everyone. Mr. Han, first and everyone introduce themselves.

I map Network: I map the founder of Entrepreneurship on the road: Focus on marketing, focus on mobile internet, focus on lbs, focus on app, focus on open platform, focus on Taobao open platform. Mainly engaged in design drafts, photographic map transactions. Currently has a user more than 3 million, IP20 million, the world 5,000, professional design sales website.

Webmaster Encyclopedia-Strontium Strontium: Now micro Bo is very hot, Korean teacher do I Amoy network operations, you can tell us what the characteristics of Weibo marketing? How to do a good job of microblogging marketing?

I map Network: recommended to read a book "micro-Bo marketing a pass", micro-bo marketing is the core of interaction, truth is not difficult, but not easy to do, if it is a corporate website, content and its own core to meet, do not blindly pursue fan users more, that is the appearance. When we first started doing it, we always cared about a lot of fans, but ignored the interaction with real users.

Webmaster Encyclopedia-Strontium Strontium: Now many e-commerce sites are operating social media marketing, that Korean teacher to us talk about social media marketing methods?

I map: generally refers to micro-bo, light blog, SNS these several, the core of social media marketing, are the use of attractive content, let users forward and share to achieve information diffusion. But now social media marketing, in fact, it is difficult to make money, it should be said that there is a stable, sustainable way of making money. On the actual situation, micro-bo marketing, SNS Marketing, in fact, the overall conversion rate is very low, that is, can not directly to the site to bring very large very large income, or only a small number of products can be through micro-blog, SNS sell very well. At present, brand marketing, brand maintenance, more valuable.

Webmaster Encyclopedia-SR: Brand maintenance, that for the individual brand how to build.

I map network: To be honest, this input, is very big, not easy, just said Weibo to brand maintenance brought a channel. But not easy, not cheap, need to have a full-time editor, every day planning good content, choose the right time release and so on, very resource-consuming.

Webmaster Encyclopedia-Strontium Strontium: that for the corporate web site, Korean teachers think that way more suitable for the operation of corporate websites, is the blog marketing, Weibo marketing.

I map: In fact, the real large web site, these kinds of marketing no one can be a major marketing approach. Can only be used as a supplement. General website. SEO is the main way to get users. Of course, now social class, the community, through micro-bo, SNS, their mutual transmission, bringing a lot of users. But this only brings the user, and the income is far from the difference. But this only brings the user, and the income is far from the difference. The use of the user's mutual transmission, is also a good way, now many sites are in use. Invite your friends to the website, or 10 yuan. Group buying sites, the website of the Business-to-consumer, are all in use.

Webmaster Encyclopedia-Strontium Strontium: This approach is only to attract customers to the site. Like the group buying site to do is to retain customers. This is how to retain users.

I map: The problem of retaining users, it is necessary to see your site is not leaving the user's things. You provide the service he needs, and you can leave him. Your site is stable, and users have problems, need to be resolved in a timely manner. A website, only no more than 20% users, will become your core users. Website access speed, the use of smooth, easy to use, experience good, continuous improvement.

Webmaster Encyclopedia-Strontium Strontium: In the network marketing, Korean teachers think is the team's effect is better, or individual to do a good job, and how to do the marketing team?

I map network: This depends on your site's specific products, some sites focus on SEO will be better, such as my map, SEO accounted for about 50% of the users come in, and some sites, to focus on the user to communicate with each other, word-of-mouth spread. such as group buying sites, community sites and so on. If it is SEO, that team, must be a very proficient person. The strong men have no weak soldiers, so the leader must be a strongman.

Webmaster Encyclopedia-Strontium Strontium: for just up the new station, the main profit way how to come?

I map network: Look at the industry, some sites are to rely on tactics, conversion rate is limited, such as our site conversion rate of 1-2, and some industry sites, users are no longer more, is fine. Some industry sites, IP only thousands of, or even hundreds of, a small advertising bar or even one months can sell thousands of, or even tens of thousands. And some sites, IP tens of thousands of, hundreds of thousands of, a banner is still not sell a few days, so the profit, depends on your site are some people. So the profits of the site to choose a good profit direction. First of all, consider the entry point, or it will be difficult to succeed. Especially for our small capital ventures.

Webmaster Encyclopedia-Strontium Strontium: A lot of webmasters will choose to promote their products by bidding rankings. How can the effectiveness of the bidding rankings be achieved best?

I have used before, but now do not use the PPC to promote their own products, this to eradicate the actual product calculation, my site conversion rate of only 1-2, Baidu 1000 clicks, at least 300 fast, I converted to my effective users, bring also about 100 yuan, so I this site is not suitable, This is the calculation of investment conversion rate, very simple, you cast 100, back to have 200, that bold to vote, if you cast 100, back only 100, or even less, it can not go to vote, in addition to selling products, general website, not recommended to promote their products by bidding rankings. You can't have so much money to burn.

Webmaster Encyclopedia-Strontium Strontium: Do the bidding products, but also need to cooperate with SEO to optimize it?

I map network: To see the type of website, most of the site, SEO is very useful.

Webmaster Encyclopedia-SR: now Weibo marketing this keyword competition is quite large. Han said to us, micro-blog Marketing keyword rankings, how do you do up.

I map Network: We also do the general Ah, also did not shoot to the front, is normal, commonly used SEO methods, keyword segmentation, keyword density, internal links, external links. Do webmaster, these should be all right. Keyword density control good, and then do some more outside the chain.

Webmaster Encyclopedia-Strontium Strontium: Due to the time, today's interview to the end, welcome everyone to visit the Webmaster interview

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