I pull the CEO Liwen: Website Promotion and operation of six points of experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

My net (www.55.la) has been running for more than a year since September 2007, in this year, it made a lot of achievements, set up after six months and Ali mother, sing Create, Taobao, Tencent QQ Tenpay, Baise Mall, etc. to reach formal cooperation agreement; as a Webmaster tools website, Was widely reported by the media, and has been widely recognized and supported by the industry. At present, the number of registered members of the website has more than 230,000, the PR value of 6, while the site's average IP traffic 50,000, daily average PV browsing volume of 300,000 or so.

There are media reports that my net development so fast, the location of the site is relatively unique, the process of automatic online generation into a picture online generation to provide ancillary services, rather than to rob the market share with large sites, and the site's professional technology is relatively strong, there is no certain level of technology is difficult to imitate my dragnet. But in fact, besides, I pull the net in the promotion and the operation Aspect also has many original places:

1. Plan = target + executive power

First of all, to establish a conventional and practicable "goal" must not be greater than empty, it is like a dragon, because all the next plans are due to it. For example my goal is to enter 10,000 in the first year world rankings, the second year began to enter 5000, then, I will be corresponding to the formulation of different schemes, it is obvious that the second year is certainly more difficult than the first year, at this time, I think more about how to do a better site content, closer to the needs of users, Then use existing users to expand new users.

Second, executive power. There is no good execution, and then a good, and then meet the actual goal will eventually become a fantasy, so, once the target set, the corresponding plan, it must be implemented in place. There is also a point not to mention, I found that many people are part-time to do the station, not to say that a part-time job is not good, but the execution of part-time is certainly not enough, first of all, it is more than full-time to do the station in time and energy is very much less, so we suggest that if you want to do your station well, it will be as your career to do, full-time station. In order to run the full time I pull the net, I gave up doing 6 years of click Network IDC server Space business.

Now do the station more people, the site homogeneity of the phenomenon is more and more serious, so now do the station, it is better than others do, and very much better, so that people will come to see your site.

2, promote

Links are necessary to do, it can speed up the collection of keywords. But the choice of friendship links before, must consider with you link website, both content is similar (a beauty, a car industry, even if the other side PR value is no longer useless), the other site is illegal site, the other side PR value can not be lower than their own site and so on.

Picture ads, it has intuitive, strong visual impact characteristics, but also can improve the image of the site, but this requires large-scale launch to achieve results, at least 10 major stations to choose to put together.

At the beginning, I chose to Chinaz, the Chinese New century, Tornado download, new cloud download and other well-known old station at the same time began to launch, as a result, webmaster often on the site can see I pull out of the advertising bar. The first station you may not go to, but see the fifth, Curiosity may tempt you to a point to see what it is.

3, Exchange

Communicate with users, a person without communication is like a frog in a tunnel.

For example:

Call your first 100 members

Keep in touch with your loyal visitors every month

Effect：

You can get feedback on the quality of your site, mistakes, Wuzegamin

Let the other person have the feeling of being valued, increase the pleasure of each other

Everyone is in the cold computer before the Internet, at the same time open a B C and other sites, suddenly a station to the caller, visitors will feel the attention, the mood of pleasure, then, the visitor will be constantly concerned about a station's development trends.

Collect, pay attention to webmaster feedback, I have been in the improvement of the net, and strive to be more close to the needs of users. Website operation soon, a user proposed to add Webmaster tools, I have added a number of image processing of the surrounding program: Picture plus word, picture cut zoom, picture gif animation generation, ICO image production tools, and later, in response to user requirements, increase the comprehensive category webmaster query tools, now, Alexa world ranking query, Online picture cutting, etc., by the user's hot.

4, improve the user experience of the website

A good user experience is the key to retaining users and attracting new users. But how do you improve the user experience? This has to be done from the user's point of view to develop something that fits their needs, is easy to use, and prefers.

There was a time when I found that I pull out the picture of the production of 15,000 per day to stop in the past, and then from the user feedback, we learned that, as the number of pictures, users in the search has encountered a lot of problems, so we in the recent site search, Allows users to quickly search for the desired banner picture. As a result, the number of images generated increased to more than 20,000 in the week after the search was online.

Advertising is generally the main revenue of the site, but I am very opposed to simply to increase some of the revenue to the user objectionable things. So I pull the Web page cloth ads, we have been in reference to some of the better to do the site to put ads, so that users do not seem to feel disgusted.

Put ads in the page need to pay attention to a few points: advertising is best not to use the window, not to the banner full station, to the advertising and your content, do not mislead users to click Ads, unless you are in the garbage station. The visitor is very simple, enters a station often is cheated the advertisement, obtains is not what they want, or is looking for for a long time cannot find what they want, they will soon leave your website.

5, Activities + small Gifts

The website frequently organizes each kind of prize-winning activity, may enhance the user the active degree, moreover has also played the very big role in the enhancement user stickiness. For example, we often together with Tencent company in the forum to hold the T building, lottery and other activities, every event can make the forum popularity of the hurricane is very much, a regular gift of small gifts, users visit a forum has gifts, and b forum does not, over time, users will slowly form a focus on the habit of a forum.

6. About Imitation

I am not opposed to imitation, because imitation also has beyond, such as taobao.com beyond ebay, but have you ever thought, beyond the previous experience of Ma Yun, it is how the ebay crackdown? Although everyone's situation is different, but I still suggest can not imitate try not to, even if you want to imitate, also have their own position , do not imitate for imitation. Here, I recommend a parody for everyone to see:

55.la domain name selection. La sake, is because arjunolic do 51.la everyone has been familiar with, and I pull the net and it has a common user groups: webmaster, select this domain name is easy to let users associate Webmaster class site, but if I am doing leisure class, I will not choose 55.la, I will consider using the 520.la domain name on my hand, and if I am a statistical type, I will use the ip.la for a long time.

Finally say to everyone, if you are a friend of content website, please note that your IP volume and the rate of conversion rates, not necessarily IP volume will certainly be able to get a lot of advertising fees and membership fees, this is my net from doing my deep experience, although the current site average IP traffic in about 50,000, But have not received the corresponding income.